Web Media University
Program Catalog

Find Your Path at Web Media University

Learn AI. Master Modern Marketing. Build Smarter Growth Systems.

Whether you’re learning how to use AI, building an AI workforce, leading a franchise organization, earning a professional certification, or transforming an entire company, Web Media University provides practical education designed for the way business works now.

Explore ProgramsNot Sure Where to Start?

Four ways to learn with us.

Academies

Ongoing education and implementation around a specialized area.

Certifications

Structured professional education designed to build skills and credentials.

Intensives

Short, hands-on programs focused on implementation and transformation.

Teams & Organizations

Training and education designed for companies, franchise systems and larger teams.

Flagship Programs

Current Web Media University programs.

Every program is a different entry point. Choose the one that matches what you’re trying to accomplish.

01Academy

AI Workforce Academy™

Live Intensive
Best for
Business owners, executives, consultants, marketers and operators
Format
2-Day Live Virtual Intensive
Commitment
Two live days, then guided implementation
Pricing
$97

2-Day Live AI Workforce Academy — includes 1 month of WMU membership

Build your AI Workforce Blueprint, deploy your first AI employee and create a 30/60/90-day roadmap for scaling AI across your business.

  • AI employee architecture
  • AI Workforce Opportunity Audit
  • Designing AI roles
  • Prompt frameworks
  • AI workflows
  • Human oversight & quality control
  • 30/60/90-day implementation plan
  • Your personalized AI Workforce Blueprint
  • Your first functioning AI employee
  • AI employee job description templates
  • 30/60/90-day implementation plan
  • Eligibility for the Certified AI Workforce Architect™ credential
Explore AI Workforce Academy™Attend the Free Masterclass

Recommended next step · Executive AI Growth Systems Intensive™

02Specialized Academy

Franchise Marketing Academy

Founding Member Program
Best for
Franchise Industry
Format
Ongoing Academy
Commitment
Ongoing
Pricing
Founding Membership from $49/month

The Marketing Education Hub Built for the Franchise Industry

Ongoing franchise-specific marketing education through live training, a growing training library, implementation resources and three specialized learning tracks.

  • Franchise Corporate Marketing & Brand Leadership
  • Franchise Development & Business Growth
  • Franchise Owner Local Marketing
  • Monthly live ongoing education
  • Growing training library
  • Franchise-specific tools and resources
  • Founding Member curriculum roadmap
Explore Franchise Marketing AcademyAttend a Free Franchise Marketing Masterclass

Recommended next step · Corporate AI Training & Transformation

03Specialized Academy

App Marketing Academy

New
Best for
App founders, AI builders, SaaS entrepreneurs, digital product creators
Format
Ongoing Academy + Live Growth Labs
Commitment
Ongoing
Pricing
From $49/month via WMU Membership

You Built the App. Now Learn How to Get People to Use It.

Turn the app you built into a real business. Learn positioning, launch strategy, viral loops, onboarding, retention, monetization, customer acquisition and moat-building — inside an evolving app growth laboratory.

  • App positioning
  • First-user acquisition
  • Launch strategy
  • Viral loops
  • Onboarding & activation
  • Retention systems
  • Monetization models
  • Customer acquisition engines
  • Competitive moats
  • Growth experiments
  • Real-world growth challenges
  • Live Growth Labs with Michelle Hummel
  • App Growth Score diagnostic
  • Founder case studies and app critiques
  • New experiments as strategies evolve
Explore App Marketing AcademyGet Your Free App Growth Score

Recommended next step · AI Workforce Academy™

04Certification

Professional AI Marketing Certification

Live Program
Best for
Marketing Professionals
Format
3-Week Live Certification
Commitment
3 weeks live
Pricing
$497 pay-in-full

Web Media University Professional Certification

A three-week live certification teaching the practical application of AI marketing, ChatGPT, content creation, SEO, AEO, AI-powered workflows and customer acquisition.

  • AI marketing
  • ChatGPT
  • Content creation
  • SEO
  • AEO
  • AI-powered marketing workflows
  • Client & customer acquisition
  • Live instruction with Michelle Hummel
  • Practical, build-as-you-learn format
  • Professional certification on completion
Explore Certification

Recommended next step · Executive AI Growth Systems Intensive™

05Executive Intensive

Executive AI Growth Systems Intensive™

Live Program
Best for
Executives & Founders
Format
Live Intensive
Commitment
2-day intensive
Pricing
Virtual $497 · VIP $997 · Team $1,997

Stop Learning About AI. Start Building With It.

A live implementation intensive where executives, founders and senior operators build working AI systems alongside Michelle Hummel.

  • AI agents
  • Custom GPTs
  • Marketing automation
  • AI visibility
  • Lead generation systems
  • Business workflows
  • Implementation planning
  • Build working systems in the room
  • Executive-level facilitation
  • Implementation plan you leave with
Explore the Executive Intensive

Recommended next step · Corporate AI Training & Transformation

06Ongoing Education

Web Media University Membership

Founding Membership
Best for
Continuous Learners
Format
Ongoing Membership
Commitment
Monthly

Ongoing AI and marketing education, month after month

For professionals who want continuous access to current AI and marketing education rather than a single certification.

Explore Membership

Recommended next step · Professional AI Marketing Certification

07Teams & Organizations

Corporate AI Training & Transformation

Corporate
Best for
Organizations
Format
Virtual, onsite or hybrid
Commitment
Custom
Pricing
Custom Pricing

AI education and implementation for entire organizations

Custom AI training and transformation for companies, marketing departments, leadership teams, franchise organizations, nonprofits, agencies and enterprise teams.

  • Virtual training
  • Onsite workshops
  • Executive briefings
  • Team certifications
  • Custom AI education
  • AI implementation workshops
Request a Corporate Training ProposalBook a Discovery Call
Explore Specialized Learning

Build individual skills or go deeper.

Build individual skills or go deeper into a specific area of modern marketing.

Certification

Certified AI Workforce Architect™ Certification

The competency-based certification path after the AI Workforce Academy: submit your AI Workforce Blueprint, demonstrate one functioning AI employee, and pass the Architect assessment.

$297
View Program →
Certification

SEO & AEO Certification

Search and answer-engine optimization built for how AI surfaces businesses today.

Available Now$497
View Program →
Specialized Learning

Social Media Marketing

A structured beginner-to-practitioner path through modern social media marketing.

Self-Paced
View Program →
Program Finder

Which program is right for you?

“I want to build AI employees that do real work in my business”

Go to

AI Workforce Academy™ →

“I work in the franchise industry.”

Go to

Franchise Marketing Academy →

“I have built or want to build an app and need help getting users.”

Go to

App Marketing Academy →

“I want a professional AI marketing credential.”

Go to

Professional AI Marketing Certification →

“I want to build working AI systems quickly.”

Go to

Executive AI Growth Systems Intensive™ →

“I want ongoing AI and marketing education.”

Go to

Web Media University Membership →

“I want to train my organization.”

Go to

Corporate AI Training & Transformation →

Compare

Programs side by side.

ProgramBest forFormatCommitmentPricingNext step
AI Workforce Academy™Business owners, executives, consultants, marketers and operators2-Day Live Virtual IntensiveTwo live days, then guided implementation$97View Program →
Franchise Marketing AcademyFranchise IndustryOngoing AcademyOngoingFounding Membership from $49/monthView Program →
App Marketing AcademyApp founders, AI builders, SaaS entrepreneurs, digital product creatorsOngoing Academy + Live Growth LabsOngoingFrom $49/month via WMU MembershipView Program →
Professional AI Marketing CertificationMarketing Professionals3-Week Live Certification3 weeks live$497 pay-in-fullView Program →
Executive AI Growth Systems Intensive™Executives & FoundersLive Intensive2-day intensiveVirtual $497 · VIP $997 · Team $1,997View Program →
Web Media University MembershipContinuous LearnersOngoing MembershipMonthlyCustomView Program →
Corporate AI Training & TransformationOrganizationsVirtual, onsite or hybridCustomCustom PricingView Program →

Not sure where to start?

Tell us what you’re trying to accomplish and we’ll help you find the right Web Media University experience.

Explore All ProgramsBook a Discovery CallRequest Corporate Training