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AI Marketing
How marketers, founders, and agencies are actually using AI to grow.
The WMU Podcast
AI marketing. Real growth. Zero fluff.
Michelle Hummel sits down with marketers, founders, and AI operators to unpack what's actually working right now — and how to apply it to your business this week.
About the Show
Weekly conversations with the operators building the AI-marketing future.
Every episode, Michelle interviews a marketer, founder, or AI operator on a single hard-earned playbook — from getting cited in ChatGPT to scaling franchise marketing to reinventing a career in midlife. Short, tactical, and honest.
What We Cover
Four themes. One north star: growth.
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Business Growth
Systems, offers, and positioning that compound over time.
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Personal Branding
Becoming known, trusted, and referable in your industry.
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Midlife Reinvention
Real conversations on entrepreneurship, freedom, and abundance.
Latest Episodes
Fresh conversations. Every week.
- 042Play →
Getting Found in ChatGPT: The New Rules of AI Search
AEO · 38 min
- 041Play →
How AI Creates More Freedom, Time & Abundance for Entrepreneurs
AI Strategy · 44 min
- 040Play →
Franchise Marketing at Scale — Systems That Actually Work
Franchise · 51 min
- 039Play →
Building a Personal Brand That Attracts Opportunities
Branding · 36 min
- 038Play →
The Future of Content: Human Story + AI Execution
Content · 42 min
- 037Play →
LinkedIn Networking Secrets for B2B Lead Gen
LinkedIn · 33 min
Book Michelle
Have Michelle on your show — or pitch her yours.
Share your podcast details and we'll route the request for a consultation call.
- ✓ Response within 1 business day
- ✓ Personal follow-up from Michelle's team
- ✓ Free 20-minute consultation call
Want to be a guest?
We book marketers, founders, and AI operators with one strong, tactical playbook to share. Pitch us your topic.