Start learning. Start building.
Explore practical AI tools, assessments, prompts, guides and resources from Web Media University. Start free — no membership required to explore our public resources.
Build With Michelle: Live AI Lab™
Don't just learn about AI.
Watch it get built.
Join Michelle live as she turns a real business idea into an AI-powered tool, workflow, app or system — showing the strategy, prompts, decisions, testing and build process along the way.
Registration includes
- Build With Michelle: Live AI Lab™
- 30 days complimentary Web Media University access
- Private WMU Skool community access
- Member training and resources during the complimentary period
Not sure where to begin?
Start with one of our most useful free tools and discover where AI, marketing or growth can make the biggest difference for you.
AI Workforce Blueprint™
Score your business across 8 departments, see how many hours a week AI could give back, and get the first 5 AI employees to build.
Take the assessmentAI Marketing Score
Answer a short set of questions and see where AI can help your marketing first.
Take the assessmentAI Visibility Score
See how AI assistants describe your brand when someone asks about your category.
Try the toolApp Growth Score™
A structured review of the systems behind app downloads, activation and retention.
Take the assessmentDigital Marketing Placement Assessment
Find the right starting point across the Web Media University curriculum.
Take the assessmentFree resource library
Every resource is labelled so you always know what happens when you click.
Free tools + assessments
AI Workforce Blueprint™
Score your business across 8 departments, see how many hours a week AI could give back, and get the first 5 AI employees to build.
Take the assessmentAI Marketing Score
Answer a short set of questions and see where AI can help your marketing first.
Take the assessmentAI Visibility Score
See how AI assistants describe your brand when someone asks about your category.
Try the toolDigital Marketing Placement Assessment
Find the right starting point across the Web Media University curriculum.
Take the assessmentWebsite Audit
Check any website live for the basics that decide whether people and AI search engines can find, understand and trust it — then get the full fix list inside Web Media University.
Run the website auditPrompts + templates
AI + automation
Marketing + growth
How to Learn Digital Marketing
A guide to learning modern marketing in a sensible order.
Read the guideKnowledge Center
Articles on AI, marketing, automation and business growth.
Read the Knowledge CenterIndustry AI Resource Hubs
AI marketing resources organised by industry.
Explore the industry hubsBooks by Michelle Hummel
Published books on social media and digital marketing strategy.
Browse the booksApp growth
Franchise growth
Reports + research
Free training
Course Catalog
Browse the full Web Media University course and certification catalog.
Browse the course catalogFree Webinars + Replays
On-demand and upcoming free training sessions.
Watch the replayAI Magnet Podcast™
Conversations with the people building what's next with AI. Season one is in production — we're recording episodes and seeking guests.
Explore the podcastLive AI Lab Replays
Recordings of past Build With Michelle live builds.
Explore WMU membershipFree masterclasses
Want to go deeper? Join one of our free live or on-demand learning experiences.
AI Workforce Masterclass
Free masterclass on building an AI workforce inside your business.
Register freeApp Growth Masterclass
Free masterclass on growing an app with real systems.
Register freeFranchise Marketing Masterclass
Free training for franchise and multi-location marketing leaders.
Register freeFree resources help you start.
WMU helps you keep building.
Web Media University gives you ongoing practical AI education, live training, Build With Michelle experiences, implementation resources, member-only libraries and access to the private WMU Skool community.
AI Magnet Community
Join entrepreneurs, marketers, creators and business owners exploring practical ways to use AI. The AI Magnet Community is our free community. Web Media University is the paid or complimentary education membership, with its own private Skool community, member training, live experiences and resources.
Join the free AI Magnet Community