The Marketing Education HubBuilt for the Franchise Industry.
Marketing doesn't stand still — and neither should your franchise marketing education. Join a growing community of franchise professionals learning the latest strategies in AI, social media, local marketing, franchise development, brand growth, and customer acquisition.
New training, tools, and resources are added regularly so members keep learning as marketing evolves — taught by Michelle Hummel, franchise marketing strategist, AI educator, and founder of Franchise Success Team.
Founding Membership Now Open
Join during our founding phase and help shape the future of Franchise Marketing Academy.
$49
Ongoing live education · Growing training library · Three learning tracks
Next Live Training
September 17, 2026What's New in AI for Franchise Marketing
A working session on the AI tools, prompts, and automations franchise teams should be using right now. The recording is added to the growing Academy library after the session.
Live
Ongoing Training
3
Learning Tracks
Growing
Training Library
100%
Franchise-Specific
You're not joining another static course library. You're joining an Academy that evolves with marketing.
Most marketing courses become outdated almost as soon as they're recorded. Franchise Marketing Academy is different — it's an ongoing learning experience where new training is continually added.
New training is added based on
- Changes in marketing platforms
- New AI capabilities
- Franchise industry trends
- Member questions
- Emerging technologies
- Successful franchise marketing strategies
- New tools and opportunities
Marketing changes constantly. Your education should too.
The Academy isn't another course you buy, watch once, and forget. It's an ongoing education platform that helps franchisors, development professionals, and franchise owners understand what's changing, what matters, and what to do next.
Founding Members get to be part of the Academy from the very beginning.
Live franchise marketing training with Michelle Hummel.
Marketing changes too quickly for franchise professionals to rely solely on prerecorded courses created years ago. Members receive ongoing live education covering current strategies, platforms, AI tools, and marketing opportunities.
Next live session
What's New in AI for Franchise Marketing
September 17, 2026
Example live training topics
What's New in AI for Franchise Marketing
Live + recording
LinkedIn Strategies for Franchise Leaders
Live + recording
Social Media for Franchise Owners
Live + recording
Local SEO & Google Business Profile
Live + recording
AI-Powered Content Creation
Live + recording
Franchise Development Lead Generation
Live + recording
Reputation Management
Live + recording
Local Community Marketing
Live + recording
Marketing Automation
Live + recording
Video Marketing
Live + recording
Customer Retention
Live + recording
Emerging Marketing Technologies
Live + recording
One Academy. Always evolving.
Instead of recording a static course once and letting it become outdated, Franchise Marketing Academy grows alongside the marketing industry.
- 1
Live training
Members join live and ask questions in real time.
- 2
Recording added
The session becomes part of the growing library.
- 3
Resources & templates
Implementation tools are attached to the training.
- 4
Academy library grows
Membership becomes more valuable over time.
- 5
Members continue learning
Education keeps pace as marketing changes.
Become a Founding Member.
Founding Members aren't simply purchasing access to videos. They're joining the Academy during its earliest stage and helping shape what it becomes.
- Live franchise marketing education
- New trainings added regularly
- Growing recording library
- Three specialized learning tracks
- Downloadable marketing resources
- AI tools and prompt resources
- Marketing implementation checklists
- Member Q&A
- Ability to suggest future training topics
- Founding Member recognition
- Access to future Academy improvements included with membership according to your plan
Founding Member access
$49
Founding Member pricing is available during our founding phase.
Founding Member pricing will be available for a limited number of early members.
See Founding Member pricingWhat you get today — and where we're going.
We'll always be clear about what's available now versus what's planned as the Academy grows.
Your membership today
- Live franchise marketing education with Michelle Hummel
- Current available recordings in the growing library
- Founding Member community
- Current downloadable marketing resources
- Three specialized learning tracks
- Member dashboard
- Marketing implementation progress tools
Growing with your membership
Training roadmap
- Additional franchise marketing trainings
- Expanding resource and template library
- Additional certifications
- New AI tools and prompt resources
- Additional learning paths
- Member-requested training topics
- Additional franchise marketing resources
Founding Membership Now Open
Join Franchise Marketing Academy as a Founding Member
Get In Early. Learn With Us. Lock In Your Founding Rate.
Franchise Marketing Academy is being built alongside its Founding Members.
Join during our founding phase and receive ongoing live franchise marketing education, access to our growing training library, specialized learning tracks, practical resources, and future Academy improvements according to your membership plan.
Founding Member pricing is designed to reward the professionals and organizations who join us at the beginning.
Founding Member
$49
1 Member Seat
- Monthly live franchise marketing training
- Access to the growing training library
- All three franchise marketing learning tracks
- Training replays
- Templates, checklists and resources
- AI marketing tools and prompt resources
- Marketing implementation tracking
- Member Q&A
- Ability to suggest future training topics
- Founding Member recognition
- Access to future Academy improvements according to membership
Founding Member pricing is available during our founding phase.
Founding Team
$199/month
Up to 5 Member Seats
Designed for franchise leadership, marketing and development teams who want to learn together.
Everything in Founding Member, plus:
- Up to 5 Academy seats
- Team member invitations
- Multiple learning tracks
- Team access to live training
- Growing training library
- Shared franchise marketing education
- Founding Team recognition
Founding Team pricing remains locked while the membership remains continuously active.
Franchise System
Custom Founding Partner Pricing
10, 25, 50, 100+ Seats
Designed for franchisors who want to provide ongoing marketing education to franchise owners throughout their system.
- Franchise owner Academy access
- Corporate Marketing & Brand Leadership Track
- Franchise Development & Business Growth Track
- Franchise Owner Local Marketing Track
- Monthly live franchise marketing education
- Growing training library
- Corporate seat management
- Franchisee invitations
- Participation insights
- Custom learning recommendations
- Optional private training
- Optional executive workshops
- Franchise Success Team integration
We want to learn how franchise organizations want to use the Academy before establishing permanent corporate pricing.
More Than a Course. Ongoing Franchise Marketing Education.
Traditional online course
Recorded once → becomes outdated → rarely revisited.
Franchise Marketing Academy
Marketing doesn't stop changing when you finish a course. Neither does your Academy membership.
Launch phase
Founding Membership Is Available During Our Launch Phase
Founding Member pricing will be available for a limited number of early members.
Members who join during the founding phase keep their Founding Member rate for as long as their membership remains continuously active.
Built for every seat in a franchise system.
From the corporate marketing team to the owner running a single unit, everyone gets training written for how franchising actually works.
Franchisors
Strengthen system-wide marketing capability without expanding corporate headcount.
Marketing Directors
Stay current on platforms, AI tools, and campaign strategy every single month.
Franchise Development Teams
Fill the candidate pipeline with modern development marketing playbooks.
Franchise Owners
Practical local marketing training owners can execute between shifts.
Area Developers
Support your territory with repeatable, brand-safe marketing systems.
Multi-Unit Operators
Scale marketing across locations without multiplying the workload.
Suppliers
Speak the franchise language and market credibly to franchise buyers.
Consultants
Add current AI and franchise marketing frameworks to your advisory work.
Emerging Brands
Build the marketing foundation before you scale past your first ten units.
Pick the track that matches your seat in the system.
Every member is guided into a primary track at onboarding. Each track shows what’s available now and what’s on the Founding Member training roadmap — so you always know exactly where the Academy is today and where it’s going.
Franchise Corporate Marketing & Brand Leadership
Franchise CEOs, CMOs, Marketing Directors, Brand Managers, Corporate Marketing Teams, Operations Leadership
Build stronger, more scalable marketing systems across your entire franchise organization.
- Franchise brand consistency
- Multi-location marketing strategy
- Corporate vs. local marketing responsibilities
- AI strategy for franchise organizations
- Marketing governance
- Franchisee marketing adoption
Curriculum now being built
0 on the training roadmap
Franchise Development & Business Growth
Franchise Development Directors, Franchise Sales Teams, CEOs, Emerging Franchisors, Business Development Professionals
Generate more qualified franchise development opportunities and a stronger growth pipeline.
- Franchise lead generation
- LinkedIn prospecting
- Franchise development funnels
- Thought leadership
- Webinar marketing
- Email nurturing
Curriculum now being built
0 on the training roadmap
Franchise Owner Local Marketing
Franchise Owners, Multi-Unit Operators, Local Managers, Franchisee Marketing Teams
Generate more customers and revenue in your local market while amplifying corporate marketing.
- Local SEO
- Google Business Profile
- Facebook marketing
- Instagram marketing
- Short-form video
2 available now
0 on the training roadmap
Founding Member curriculum roadmap.
These are the subject areas the Academy covers and continues to build out. Some training is available now; the rest is on the roadmap and released as new live sessions are delivered.
- Using AI responsibly
- Prompt engineering
- Automation
- Custom GPTs
- Marketing workflows
Proprietary tools members learn to use.
The Academy isn't theory. Members get trained on the same AI systems Michelle builds for franchise brands.
Franchise Revenue Engine
The proprietary growth system that connects local demand to system-wide revenue.
Lead CRM
Capture, route, and nurture both customer and franchise development leads.
Podcast Tools
Turn every episode into authority content across the whole system.
AI Agents
Digital teammates for content, review replies, research, and reporting.
Marketing Automations
No-code workflows that keep every location consistently active.
Reporting Dashboards
Roll up multi-location performance into one executive view.
Future Franchise AI Products
Members get first access as new franchise AI tools ship.
Help shape what we teach next.
Founding Members can submit questions and provide input on future training topics — so the curriculum reflects what the franchise industry actually needs.
“What should we teach next?”
“What's your biggest franchise marketing challenge?”
“What platform do you want help with?”
Experience the Academy before you join.
Attend a complimentary Franchise Marketing Masterclass and experience Michelle's teaching style before becoming a member.
Free Franchise Marketing Masterclass
Experience Michelle's teaching style before becoming a member.
- 1
Attend the free masterclass
- 2
Experience Michelle's teaching
- 3
Review the Founding Member offer
- 4
Join Franchise Marketing Academy
- 5
Continue learning as marketing evolves
Every live training becomes part of the growing library.
Recordings, templates, checklists, and AI resources are added as they’re created — which means your membership becomes more valuable over time. These are the resource categories the Academy builds in.
Turn ongoing training into credentials.
Certifications are part of the Academy roadmap and are released as each curriculum is completed. Founding Members get access to new certifications as they launch, according to their plan.
Certified Franchise Marketing Professional
The flagship credential covering strategy, local marketing, lead generation, and AI.
AI for Franchise Marketing Certificate
Prompt engineering, custom GPTs, and brand-safe AI workflows for franchise systems.
Local Store Marketing Certificate
Everything an owner needs to win their neighborhood, on repeat.
Franchise Social Media Certificate
Platform-by-platform execution that stays on brand across every location.
Franchise marketers learning together.
Peer collaboration is the fastest way to spread what's working across brands and territories.
Active members may be invited on the show.
Members who are doing standout marketing work can be invited to share their expertise with the broader franchise community — real visibility, not a paid placement.
Building a Marketing Culture Across 100+ Units
Franchise Success Podcast
What AI Actually Changes for Franchise Development
Franchise Success Podcast
Local Store Marketing That Owners Will Actually Do
Franchise Success Podcast
Members get a profile in the directory.
Create or enhance your listing in the Franchise Success Directory so franchise buyers, brands, and partners can find you.
Every member gets a personal command center.
After login, members see exactly where they left off and what to do next.
Courses Completed
Certificates Earned
Upcoming Live Sessions
Recent Recordings
Downloads
Saved Resources
Discussion Activity
Suggested Next Lessons
Marketing Progress
Train your entire system, not just the corporate team.
Enterprise packages give every franchise owner ongoing marketing education under your brand.
A virtual franchise marketing coach, built in.
The Academy is architected so AI can guide each member's path as the platform grows.
Early participation should feel prestigious.
Founding Members receive a permanent Founding Member badge inside their Academy account — recognition that they helped build this Academy from the beginning.
Founding Member
A permanent badge on your Academy profile.
Recognition in the Academy
Your Founding Member status displays inside your member dashboard.
Planned directory recognition
Founding Members may be able to display the badge on their Franchise Success Directory profile in the future.
We don't just market your franchise. We help your franchise owners become better marketers.
The Academy teaches your system what to do. When you want it executed, members can work directly with Michelle's agency — Franchise Success Team — for campaign management, local store marketing rollouts, franchise development marketing, and AI implementation.
Qualifying Franchise Success Team clients may receive Franchise Marketing Academy access for their franchise owners as part of their engagement. That is one of the major differences between working with us and hiring a traditional marketing agency: we execute the strategy and keep training your owners as marketing evolves.
Learn it
Ongoing education for every seat in your franchise system.
Implement it
Agency execution on campaigns, local marketing, and AI systems.
Scale it
Repeatable playbooks that stay consistent as unit count grows.
What franchise leaders ask first.
It's a growing Academy. Franchise Marketing Academy launches with live education, current recordings, three learning tracks, and downloadable resources — and new training is added regularly as platforms, AI tools, and franchise marketing strategies change.
Marketing changes constantly. Your education should too.
Become a Founding Member of Franchise Marketing Academy and keep your entire system current as marketing, platforms, and AI continue to change.