Module 1
Choose Podcasts That Reach Your Buyers
Define audience fit, relevant topics, recent show activity and guest suitability. Check the show website and recent episodes; verify AI research before acting on it.
Live Hands-On Podcast Marketing Workshop
Turn Your Next Podcast Appearance Into More Than an Interview
Join Michelle Hummel to build a practical podcast guesting strategy—from finding relevant shows and writing your pitch to preparing your call to action, organizing opportunities and following up after your episode airs.
Build a process that connects your expertise with the right audiences and gives interested listeners a clear next step.
- Tuition
- $97 one-time payment
- Format
- Two-hour live online workshop
- Live date
- Next live workshop date coming soon
- Included
- Toolkit + replay when ready
Guest appearances · No own podcast or previous guest experience required · Software subscriptions and generation credits are separate
What you will create
Build Your Podcast-to-Lead Action Plan
- 01
An ideal podcast audience profile
- 02
A research prompt and show-selection scorecard
- 03
Three interview topics connected to your expertise
- 04
A personalized guest pitch and concise bio
- 05
A listener call to action and landing-page outline
- 06
An opportunity tracker
- 07
A post-interview promotion and follow-up sequence
- 08
A 30-day implementation plan
Create your strategy and draft assets during class. Research, bookings, episode publication and lead generation happen over time; none is a guaranteed workshop outcome.
Who this is for
For People With Something Worth Sharing
- Business owners and founders
- Coaches and consultants
- Marketing professionals
- Subject-matter experts
- Speakers and authors
- Agency owners
- First-time and experienced podcast guests
You do not need your own podcast, a large following or previous guest experience. Bring a clear area of expertise and an offer or resource that could help your intended audience.
The podcast-to-lead process
Audience Fit Comes First
- 01 →
Find the Right Shows
- 02 →
Pitch a Useful Topic
- 03 →
Prepare Your Next Step
- 04 →
Promote Your Appearance
- 05 →
Follow Up and Measure
Audience fit matters more than chasing download numbers alone. Hosts and booking contacts are not listener leads. Referral partners are relationships to nurture; listeners become contacts only when they voluntarily request a resource or reach out. You do not receive private listener lists or automatically identify individual listeners.
Curriculum
From Relevant Show to a Clear Next Step
Module 2
Develop Topics Hosts Want to Discuss
Create three interview angles that address a listener problem and connect naturally to your expertise. Lead with practical value, not a sales presentation.
Module 3
Write a Personalized Guest Pitch
Draft a concise pitch explaining why your topic fits this specific show. Reference a real episode you reviewed and use accurate credentials—never invented familiarity.
Module 4
Give Listeners a Clear Next Step
Choose one useful resource, landing page or invitation. Write a short spoken call to action, then confirm it follows the host’s guidelines.
Module 5
Organize Opportunities and Follow-Up
Track research, pitches, replies, bookings, recording dates, publication dates and next actions. Keep hosts, referral partners and opted-in listeners distinct.
Module 6
Extend the Value of Every Appearance
Plan authorized video concepts, social posts and emails. Follow the host’s usage terms and measure opt-ins, inquiries and qualified conversations only where attribution is available.
Two hours, hands on
Your Workshop Agenda
0–15 minutes
Define your audience and podcast goals
15–35 minutes
Build show-selection criteria and a research plan
35–55 minutes
Develop interview angles and draft a pitch
55–75 minutes
Create your listener CTA and landing-page outline
75–95 minutes
Organize opportunities and follow-up
95–110 minutes
Review the promotion and repurposing workflow
110–120 minutes
Finalize your 30-day plan and ask questions
Preparation helps you make progress during the working session. Bring your expertise, intended audience and one useful offer or resource.
Included workshop resources
Your Podcast Lead Generation Toolkit
- Ideal Podcast Audience Worksheet
- Podcast Research Prompt
- Podcast Fit Scorecard
- Three-Topic Interview Planner
- Guest Pitch Email Template
- Short Guest Bio Template
- Listener Call-to-Action Builder
- Podcast Landing-Page Outline
- Podcast Opportunity Tracker
- Host Thank-You and Episode Follow-Up Templates
- Episode Promotion Checklist
- AI Content Repurposing Prompt
- 30-Day Podcast Guesting Action Plan
- Workshop Replay
These resources are workshop inclusions; they are being prepared for this workshop and are not available to download yet. The real replay will be added when ready. This workshop does not include access to unrelated paid workshop toolkits.
Michelle’s tools
See How Michelle Organizes Her Podcast Marketing Workflow
AI Workforce Flow
Explore how AI-assisted planning can support a research and outreach preparation process. Specific podcast capabilities are being verified.
Podcast Lead CRM
Discuss a structured approach to organizing shows, contacts, pitches, bookings and next actions. Tool-specific features will be confirmed before enrollment.
Michelle’s Podcast Video Creation Tool
Plan promotional content from recordings you have permission to use. The approved tool name and demonstrated capabilities are still being confirmed.
The workshop teaches a process you can use with your preferred tools. Any software subscriptions, access requirements or usage credits needed for a demonstrated implementation will be disclosed before enrollment. No software subscriptions or automatic outreach are included by implication.
Fictional examples · Not customer results
Four Ways to Put the Plan Into Practice
Choose for relevance
A fictional operations consultant reviews a small-business podcast’s recent episodes and audience description. They prioritize a show discussing team systems over an unrelated show with a larger following.
Pitch a useful conversation
A fictional business owner proposes “Three ways to make a customer handoff less confusing,” with practical examples drawn from their actual experience—not an interview about how great their company is.
Offer one next step
A fictional guest invites interested listeners to a relevant checklist on a simple landing page. Only listeners who voluntarily submit their details enter the follow-up process.
Extend the episode’s value
With written permission and the host’s usage terms, a fictional guest plans a short video concept, a takeaway post and a newsletter summary linking to the episode. These are planning examples, not promised results.
Clips and repurposed materials must follow the host’s permission and usage terms. Follow-up is directed to appropriate contacts or people who opted in.
Membership bonus
Includes One Month of Web Media University
Continue learning with one month of Web Media University membership, including the resources and training available within your membership level.
Your $97 workshop registration is a one-time payment. The included membership month does not auto-renew. You will not be charged again unless you choose to continue. Your longer existing membership access is preserved.
Explore Web Media UniversityBefore class
Bring Your Expertise. Build Your Plan.
- A computer and reliable internet connection.
- Access to the live meeting platform.
- A short business description and one offer or useful resource.
- A short description of the intended audience.
- A short bio, if available; optionally an interview recording you have permission to use.
- Any required software accounts, disclosed before purchase.
Without an existing recording, you can complete the planning exercises using a future interview topic.
Your instructor
Create Alongside Michelle Hummel
Michelle Hummel
Founder of Web Media University and Web Strategy Plus
Michelle helps professionals and organizations apply AI to marketing, content creation and business systems. Her Web Media University teaching emphasizes practical, hands-on learning. Her hosting experience with Sacred Healing Voices, Franchise Success Podcast and AI Magnet Podcast brings a host’s perspective on relevant topics, prepared guests and useful episode promotion.
FAQ
Questions Before You Join
Do I need to host my own podcast?
No. This workshop is about being a guest on relevant shows. You do not need to run a podcast or own recording equipment to complete the planning exercises.
Is this suitable for first-time guests?
Yes. Bring a clear area of expertise and a useful offer or resource. You can draft your first topics, pitch, bio and listener next step without prior guest experience.
Will I get booked during the workshop?
No booking is promised. You will create a research plan and draft assets. Research, outreach, host decisions, recordings and episode publication happen over time.
Will podcast appearances guarantee leads or sales?
No. Results depend on audience fit, your offer, host guidelines, publication timing and your follow-through. We focus on a repeatable process, not guaranteed outcomes.
How do I choose relevant shows?
Look at audience needs, topics, recent activity and the kinds of guests the host features. Listen to recent episodes and verify important details. Download numbers alone are not a fit score.
Do I need a lead magnet or landing page?
You can bring an existing resource or draft a relevant invitation during class. A simple landing-page outline helps give interested listeners a clear, voluntary next step; you do not need a finished page before class.
Can I use this if I already appear on podcasts?
Yes. Apply the exercises to improve topic selection, listener calls to action, tracking and post-episode promotion. Bring an existing interview only if you have permission to use it.
Are AI Workforce Flow and Podcast Lead CRM included?
Tool subscriptions and usage credits are separate unless explicitly confirmed. This workshop teaches a process you can apply with your preferred tools. Required accounts and costs must be disclosed before enrollment opens.
Can I repurpose a host’s recording?
Only with permission and in accordance with the host’s usage terms. Confirm what you can edit, clip, caption and publish, including required credits or links. A publicly available episode is not automatic permission to reuse it.
Will outreach be sent during the workshop?
No automatic pitches or external outreach are part of this workshop. You draft and review assets, then choose whether and when to contact appropriate hosts yourself. Listener follow-up is for people who opt in or contact you.
Will the workshop be recorded?
A workshop replay is included and will be made available when the real recording is ready. Replay access duration will be confirmed before enrollment; no placeholder recording is offered.
Is membership included?
Yes. Registration includes one month of Web Media University membership and the resources available within your membership level. Access to unrelated paid workshop toolkits is not included.
Does membership automatically renew?
No. Your $97 registration is a one-time payment. The included membership month does not auto-renew and you will not be charged again unless you choose to continue.
What if I already have a membership?
Your longer existing membership access is preserved. The bonus does not shorten it, replace it with a shorter term or start a new recurring subscription.
For existing registration or refund-policy questions, contact the WMU team before enrolling.
Your next appearance starts here
Next Live Workshop Date Coming Soon
Enrollment is not open yet. Join the notification list for this workshop’s date and confirmed software requirements.