AI Avatar Strategy
Understand where AI avatars fit into a modern content strategy, which messages work well with an avatar, and when appearing personally on camera remains the better choice.
NewLearn it. Build it. Master it. — choose your path
Live Hands-On AI Video Workshop
Create an AI Version of Yourself That Can Produce Professional Videos on Demand
Join Michelle Hummel for a hands-on online workshop where you'll learn how to create an AI avatar, write natural scripts, and produce your first branded social media video using HeyGen.
Imagine creating professional social media videos without getting dressed, setting up your camera, or recording every message yourself. In this practical workshop, Michelle Hummel will guide you through the process of creating an AI avatar that looks and sounds like you. You'll learn how to prepare your avatar recording, create natural scripts, generate branded videos, and develop a practical plan for using your avatar in your marketing.
- Tuition
- $97 one-time payment
- Live session
- Thursday, October 8, 2026 · 1:00 PM ET
A short video created entirely with Michelle's AI avatar — the same workflow you'll build in class.
What you leave with
Leave With More Than a New AI Tool
You'll leave with a working avatar or a clear path to completing it, a ready-to-use video script, and a repeatable process for creating AI-powered video content.
- Your AI avatar created or submitted for processing
- One natural, on-brand video script
- Your first branded AI avatar video
- A plan for your next five videos
- A repeatable content creation workflow
- The confidence to use your avatar responsibly
Who this is for
Designed for Professionals Who Need More Video Content
- Social media managers
- Marketing professionals
- Business owners
- Consultants and coaches
- Speakers and authors
- Content creators
- Agency owners
- Founders and executives
- Professionals who want to create more video without recording every time
CurriculumModule 1 Module 2 Module 3 Module 4 Module 5 Module 6
What You'll Learn
Preparing Your Avatar Recording
Learn how to select your setting, camera position, lighting, clothing, movement, and audio so HeyGen has the source material needed to create a strong avatar.
Creating Your Avatar in HeyGen
Follow the process for setting up your account, submitting the required footage, completing the consent process, selecting a voice, and reviewing the result.
Writing Scripts That Sound Like You
Use a simple script structure to create short videos that sound natural, communicate one useful idea, and lead viewers toward a clear next step.
Creating Your First Branded Video
Add your script, select the appropriate format, incorporate branding, include captions, and generate a polished video for social media.
Your Five-Video Launch Plan
Plan five useful avatar videos based on your audience's questions, needs, and buying journey.
The live session
Build Along With Michelle
This is a practical working session. Michelle will demonstrate her own AI avatar workflow, explain the decisions behind it, and help you begin creating your own avatar and first video.
- Live step-by-step instruction
- Real examples from Michelle's content
- Script-writing demonstration
- HeyGen workflow demonstration
- Troubleshooting and quality-control guidance
- Live questions and answers
- Workshop replay
Included
Your AI Avatar Creator Toolkit
- AI Avatar Planning Worksheet
- HeyGen Recording Checklist
- Natural Video Script Template
- AI Script-Writing Prompt
- 25 AI Avatar Video Ideas
- Five-Video Launch Planner
- Avatar Video Quality Checklist
- Workshop replay
Every resource is delivered inside your Web Media University member area after you register.
Bonus
One Month of Web Media University Included
Your $97 registration includes one month of access to Web Media University, where you can continue learning through live AI labs, templates, prompts, workshop replays, and practical marketing training.
Your $97 registration includes one month of Web Media University membership. This is a one-time payment — the included month does not auto-renew, and nothing is charged again unless you choose to continue.
Before class
What You'll Need
- A computer with a reliable internet connection
- A webcam or smartphone for recording
- Access to Zoom for the live workshop
- A HeyGen account
- A quiet, well-lit location for recording
HeyGen subscription fees and usage credits are separate from the $97 workshop tuition. Participants will receive a preparation guide before the class explaining how to create an account and prepare their avatar footage. Participants who are not ready to create a custom avatar may follow the training using an available stock avatar.
Instructor
Meet Your Instructor
Michelle Hummel
Founder of Web Media University and Web Strategy Plus
Michelle Hummel is an award-winning social media and digital marketing expert who helps professionals and organizations use AI to improve their marketing, content creation, and business systems. Through Web Media University, she provides practical, hands-on education designed to help marketers build real skills they can immediately apply.
Use cases
What Can You Create With Your AI Avatar?
- Social media tips
- Educational videos
- Weekly business updates
- Course lessons
- Frequently asked questions
- Event promotions
- Sales follow-ups
- Customer onboarding videos
- Internal training
- Multilingual content
FAQ
Questions About the Workshop
No. The workshop is designed for beginners and professionals who want a guided introduction to AI avatar creation.
Your AI Avatar Can Be Ready to Work Before Your Next Content Calendar Is Due
Join Michelle Hummel and create a practical AI video asset you can use to educate your audience, promote your business, and publish more consistently.
Secure checkout powered by Stripe. One-time payment of $97. You'll create your Web Media University account right after you pay.