Tuesday, November 10
10:00 AM – 12:00 PM ET
NewLearn it. Build it. Master it. — choose your path
Live Hands-On AI Video Workshop
Create an AI Version of Yourself That Can Produce Professional Videos on Demand
Join Michelle Hummel for a hands-on online workshop where you'll learn how to create an AI avatar, write natural scripts, and produce your first branded social media video using HeyGen.
Imagine creating professional social media videos without getting dressed, setting up your camera, or recording every message yourself. In this practical workshop, Michelle Hummel will guide you through the process of creating an AI avatar that looks and sounds like you. You'll learn how to prepare your avatar recording, create natural scripts, generate branded videos, and develop a practical plan for using your avatar in your marketing.
- Tuition
- $97 one-time payment
- Live sessions
- 10:00 AM – 12:00 PM ET7:00 PM – 9:00 PM ETTuesday, November 10 — pick the time that fits your day
A short video created entirely with Michelle's AI avatar — the same workflow you'll build in class.
Pick your session Morning session Evening session
Two Live Sessions on Tuesday, November 10
Both sessions cover the complete workshop — same hands-on build, same instructor, same toolkit. Choose whichever time fits your day; you'll confirm your session when you register for the live class after checkout.
Tuesday, November 10
7:00 PM – 9:00 PM ET
What you leave with
Leave With More Than a New AI Tool
You'll leave with a working avatar or a clear path to completing it, a ready-to-use video script, and a repeatable process for creating AI-powered video content.
- Your AI avatar created or submitted for processing
- One natural, on-brand video script
- Your first branded AI avatar video
- A plan for your next five videos
- A repeatable content creation workflow
- The confidence to use your avatar responsibly
Who this is for
Designed for Professionals Who Need More Video Content
- Social media managers
- Marketing professionals
- Business owners
- Consultants and coaches
- Speakers and authors
- Content creators
- Agency owners
- Founders and executives
- Professionals who want to create more video without recording every time
CurriculumModule 1 Module 2 Module 3 Module 4 Module 5 Module 6
What You'll Learn
AI Avatar Strategy
Understand where AI avatars fit into a modern content strategy, which messages work well with an avatar, and when appearing personally on camera remains the better choice.
Preparing Your Avatar Recording
Learn how to select your setting, camera position, lighting, clothing, movement, and audio so HeyGen has the source material needed to create a strong avatar.
Creating Your Avatar in HeyGen
Follow the process for setting up your account, submitting the required footage, completing the consent process, selecting a voice, and reviewing the result.
Writing Scripts That Sound Like You
Use a simple script structure to create short videos that sound natural, communicate one useful idea, and lead viewers toward a clear next step.
Creating Your First Branded Video
Add your script, select the appropriate format, incorporate branding, include captions, and generate a polished video for social media.
Your Five-Video Launch Plan
Plan five useful avatar videos based on your audience's questions, needs, and buying journey.
The live session
Build Along With Michelle
This is a practical working session. Michelle will demonstrate her own AI avatar workflow, explain the decisions behind it, and help you begin creating your own avatar and first video.
- Live step-by-step instruction
- Real examples from Michelle's content
- Script-writing demonstration
- HeyGen workflow demonstration
- Troubleshooting and quality-control guidance
- Live questions and answers
- Workshop replay
Included
Your AI Avatar Creator Toolkit
- AI Avatar Planning Worksheet
- HeyGen Recording Checklist
- Natural Video Script Template
- AI Script-Writing Prompt
- 25 AI Avatar Video Ideas
- Five-Video Launch Planner
- Avatar Video Quality Checklist
- Workshop replay
Every resource is delivered inside your Web Media University member area after you register.
Bonus
One Month of Web Media University Included
Your $97 registration includes one month of access to Web Media University, where you can continue learning through live AI labs, templates, prompts, workshop replays, and practical marketing training.
Your $97 registration includes one month of Web Media University membership. This is a one-time payment — the included month does not auto-renew, and nothing is charged again unless you choose to continue.
Before class
What You'll Need
- A computer with a reliable internet connection
- A webcam or smartphone for recording
- Access to Zoom for the live workshop
- A HeyGen account
- A quiet, well-lit location for recording
HeyGen subscription fees and usage credits are separate from the $97 workshop tuition. Participants will receive a preparation guide before the class explaining how to create an account and prepare their avatar footage. Participants who are not ready to create a custom avatar may follow the training using an available stock avatar.
Instructor
Meet Your Instructor
Michelle Hummel
Founder of Web Media University and Web Strategy Plus
Michelle Hummel is an award-winning social media and digital marketing expert who helps professionals and organizations use AI to improve their marketing, content creation, and business systems. Through Web Media University, she provides practical, hands-on education designed to help marketers build real skills they can immediately apply.
Use cases
What Can You Create With Your AI Avatar?
- Social media tips
- Educational videos
- Weekly business updates
- Course lessons
- Frequently asked questions
- Event promotions
- Sales follow-ups
- Customer onboarding videos
- Internal training
- Multilingual content
FAQ
Questions About the Workshop
No. The workshop is designed for beginners and professionals who want a guided introduction to AI avatar creation.
Included with your workshop
Your AI Brand Photo Studio
Every AI Avatar workshop buyer gets the AI Brand Photo Studio with their included membership month. Upload a few selfies and create a polished, HeyGen-ready portrait before the live session — then keep the tool working for your brand long after the workshop ends.
Professional Headshots
Eight signature styles — Executive, Professional, Friendly Entrepreneur, Speaker, Creative Founder, Real Estate, Wellness Coach and Author / Thought Leader. Choose wardrobe (yes, including the hot pink blazer), background, expression, lighting and crop — 1:1, 4:5 or 9:16. The AI is instructed to preserve your likeness, so the result looks like you.
On-Brand Marketing Graphics
Social posts, story and reel covers, LinkedIn banners, YouTube thumbnails, multi-slide carousels, ad graphics and workshop or speaker promos. Your logo, business name, tagline and brand colors are composited onto the image — so headlines and calls to action are always spelled exactly right.
Your Brand Kit
Save your logo, business name, tagline, call to action, fonts and palette once — every graphic you create uses them automatically. Favorite your best results, name your projects and download everything as PNG, JPEG or a single ZIP.
20 Starter Credits + HeyGen Tutorial
A step-by-step in-app tutorial walks you through creating a HeyGen-ready portrait, including the image requirements avatar tools expect. Only finished images use a credit, and failed generations never cost you anything.
Studio access runs with your included membership month. Generated portraits may need a quick review before use in HeyGen — results can vary, and the tutorial shows you how to test them.
Open the Photo Studio Included with your workshop — sign in with your WMU account to start.
Optional paid service · Not included in workshop tuition
Prefer to Have Your AI Clone Built for You?
AI Clone Studio by Michelle Hummel offers custom implementation with a video foundation starting at $2,500. Depending on the package, done-for-you services can include avatar setup and supporting expertise, knowledge, content and automation systems. Broader packages vary in scope and price; a full authority clone is not included at the video foundation starting price.
The $97 workshop teaches DIY avatar creation, natural scripts and a branded video workflow. AI Clone Studio services are separate from workshop tuition and included member benefits. You do not need to attend the workshop first.
Optional follow-up workshop
Your Next Step: Turn Your Videos Into a Story Series
Develop a three-part story arc, human-sounding scripts and a purposeful publishing plan in Michelle’s Video Story Series workshop. It also works as a standalone workshop—no avatar required.
Explore the Video Story Series Workshop →Your AI Avatar Can Be Ready to Work Before Your Next Content Calendar Is Due
Join Michelle Hummel and create a practical AI video asset you can use to educate your audience, promote your business, and publish more consistently.
Secure checkout powered by Stripe. One-time payment of $97. You'll create your Web Media University account right after you pay.