Build your 90-day franchise marketing growth planin two focused sessions.
Stop jumping from tactic to tactic. In the Franchise Marketing Accelerator™ you'll audit what's working, identify your biggest growth opportunities, align corporate and local marketing, prioritize the right channels, and build a Franchise Marketing Blueprint™ your organization can actually execute.
Built for franchisors, franchise marketing teams, franchise development professionals, franchise owners, multi-unit operators, consultants and agencies serving franchise brands.
You leave with
Franchise Marketing Blueprint™
+ 90-Day Franchise Marketing Growth Plan
Franchise marketing isn't short on tactics. It's short on alignment.
Most franchise organizations are already doing some combination of this work.
Already happening
Still unanswered
- What should we prioritize?
- Who owns what?
- What should corporate handle?
- What should franchisees handle?
- Which channels actually support our growth goals?
- Where are leads getting lost?
- What should AI help with?
- What should we stop doing?
- How do we measure whether marketing is actually working?
The Franchise Marketing Accelerator™ turns those questions into a plan.
The Franchise Marketing Accelerator™ Framework
In two focused sessions, you'll work through seven stages to create your Franchise Marketing Blueprint™.
Seven stages. One executable plan.
Every stage produces a piece of your Blueprint — not notes to file away.
01
Audit
Know where you actually stand.
You complete a Franchise Marketing Scorecard™ across the areas that drive franchise growth.
Outcome · Identify strengths, weaknesses, gaps and your highest-priority opportunities.
02
Align
Decide who owns what.
You build a Corporate vs. Local Marketing Responsibility Map™ and classify every marketing responsibility.
Outcome · Reduce the confusion between corporate marketing and local franchise execution.
03
Attract
Decide where growth should come from.
Choose which growth engine deserves priority in the next 90 days, then define how you'll pursue it.
Outcome · A clear answer to where your next 90 days of growth is coming from.
04
Convert
Map what happens after someone raises their hand.
Map the customer or franchise candidate journey that fits your role: discovery → interest → lead → nurture → conversion → retention / referral.
Outcome · Strategic journey mapping — this is not a CRM or funnel-building course.
05
Localize
Turn corporate strategy into local action.
Create your Franchise Local Marketing Activation Plan™ — or, for owners and single locations, a Local Market Activation plan.
Outcome · Marketing that actually reaches the local market it's meant for.
06
Measure
Measure what actually matters.
Build a Franchise Marketing KPI Scorecard™ — roughly 3 to 10 meaningful KPIs, not everything you could possibly track.
Outcome · Metrics that show whether your priority strategy is working. The program does not connect or track these for you through software.
07
Accelerate
Turn the strategy into 90 days of action.
Build your 90-Day Franchise Marketing Growth Plan, organized into days 1–30, 31–60 and 61–90.
Outcome · A prioritized, dated plan with names attached to it.
Where should AI actually help?
You'll classify your marketing activities instead of guessing — then choose your top three AI and automation opportunities.
Human-led
Judgment, relationships and brand decisions that stay with people.
AI-assisted
Research, drafting and analysis with a human reviewing the output.
Automatable
Repeatable, rule-based marketing steps that can run without you.
Not yet
Work your organization isn't ready to hand over — and why.
Activities you'll evaluate
This section identifies where AI can support franchise marketing. It does not teach AI employees, AI workforce architecture or agent orchestration — that's a different pathway.
See AI Workforce Academy™You don't leave with notes. You leave with your plan.
Every exercise feeds one document: your Franchise Marketing Blueprint™.
Web Media University
Franchise Marketing Blueprint™
The 16 sections you complete
- 1Executive Growth Objective
- 2Franchise Marketing Scorecard™
- 3Biggest Marketing Gaps
- 4Target Audiences
- 5Growth Engine Priorities
- 6Corporate vs. Local Marketing Responsibility Map™
- 7Customer / Candidate Journey
- 8Channel Priorities
- 9Franchise Local Marketing Activation Plan™
- 10AI + Automation Opportunities
- 11Franchise Marketing KPI Scorecard™
- 12Top Marketing Priorities
- 13Owners + Responsibilities
- 14Dependencies
- 15What We're Not Prioritizing
- 1690-Day Franchise Marketing Growth Plan
You build your Blueprint live during the sessions using the provided worksheets. An Accelerator member workspace that compiles your answers automatically is planned and will be added to your account when it's available.
Two days. Four hours. One clear plan.
Two focused live sessions with Michelle Hummel — working sessions, not lectures.
Build the strategy
Audit
Complete your Franchise Marketing Scorecard™
Align
Create your Corporate vs. Local Marketing Responsibility Map™
Attract
Choose growth engines, audiences and priorities
Convert
Map your customer and/or franchise candidate journey
Outcome · Know where you are, where growth should come from and who owns what.
Build the 90-day plan
Localize
Create your local activation strategy
AI + Automation
Identify your top opportunities
Measure
Choose meaningful KPIs
Accelerate
Build the 90-day plan
Finalize
Complete your Franchise Marketing Blueprint™
Outcome · Leave with a prioritized, measurable 90-day franchise marketing strategy.
Reserve your seat — $97 one-time.
Two live sessions, two hours each. One-time tuition with no recurring billing.
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What $97 gets you
A Franchise Marketing Blueprint™ and a 90-Day Growth Plan.
Not four hours of marketing tips — four hours of building the plan your organization runs on next quarter.
Keep building afterward
Web Media University
Ongoing AI and business-growth education: live AI workshops, Build with Michelle, AI Office Hours, prompt resources, templates, checklists, the training library and community. Current Founding Membership is $49/month, purchased separately — the Accelerator does not enroll you in any subscription.
See Web Media UniversityOne framework, adapted to your seat in the system.
Franchisors
Align corporate, development and local marketing around growth.
Franchise marketing directors
Turn disconnected campaigns into a prioritized strategy.
Franchise development teams
Build a clearer candidate acquisition and nurture strategy.
Franchise owners
Create a practical local customer acquisition plan.
Multi-unit operators
Prioritize marketing across multiple locations.
Emerging franchisors
Build the marketing foundation before you scale.
Franchise consultants
Use the framework to identify and prioritize client opportunities.
Agencies serving franchises
Build stronger franchise-specific strategies for clients.
You won't be pushed through exercises that don't fit your job.
Before the first session you answer two questions, and your exercises and recommendations follow from your answers.
What best describes you?
What is your primary growth priority?
Franchise Marketing Accelerator™ — $97
One-time tuition. Everything below is part of the program.
This is not four hours of random marketing tips.
The Accelerator is not designed to build your entire franchise marketing infrastructure in two days. It does not include:
The purpose: build the plan.
You built the plan. Next, build the system.
Certification is earned through training, project, assessment and faculty review — never by payment alone.
Certified Franchise Marketing Strategist™
Take your Franchise Marketing Blueprint™ and turn it into a repeatable Franchise Marketing Operating System™.
Coming soon — join the priority list and we'll contact you with dates and enrollment details.
Certified Franchise Growth Architect™
Advanced professional education for architecting franchise growth infrastructure across brand, development, local marketing, lead management, AI, automation, data and franchisee adoption.
Coming soon — join the priority listDon't want to build it yourself?
Have our team help you develop and execute your franchise marketing strategy.
Book a strategy callUnderstand it. Build the plan. Build the system. Build the growth engine.
Free
Franchise Marketing Masterclass
Understand it.
$97
Franchise Marketing Accelerator™
Build the plan.
You are here
$497
Certified Franchise Marketing Strategist™
Build the system.
$1,997
Certified Franchise Growth Architect™
Build the growth engine.
Stay current
Web Media University
Ongoing AI and business-growth education. Current Founding Membership: $49/month.
See membershipHave it done for you
Franchise Success Team
Custom franchise marketing strategy and implementation.
Book a strategy callAfter the Accelerator
- Implement your 90-day plan
- Continue learning through Web Media University
- Advance to Certified Franchise Marketing Strategist™
- Explore Certified Franchise Growth Architect™ when appropriate
- Work with Franchise Success Team for implementation
Before you enroll.
A completed Franchise Marketing Blueprint™ and a prioritized 90-Day Franchise Marketing Growth Plan, based on the work you complete during the program.
Stop collecting marketing tactics. Build the plan.
In two focused sessions, turn your franchise marketing priorities into a clear, measurable 90-day strategy.
Franchise Marketing Accelerator™
$97
2 live sessions · 2 hours each · ~4 live hours
Franchise Marketing Blueprint™
+ 90-Day Franchise Marketing Growth Plan
Build my franchise marketing plan — $97