SEO AEO Certification
The SEO AEO Certification built for the AI search era.
Master Google SEO, AEO, technical SEO, and content strategy in one modern certification — a more focused, up-to-date alternative to a generic digital marketing certificate.
Curriculum
Six modules. One credential.
Foundations of Modern SEO
How Google ranks pages in 2026 — E-E-A-T, helpful content, and the shift to AI Overviews.
Keyword & Intent Research
Build a keyword map that matches searcher intent, not just volume. Tools: Semrush, Ahrefs, GSC.
On-Page & Content SEO
Titles, meta, headings, internal links, schema, and content structures that rank.
Technical SEO
Crawlability, Core Web Vitals, indexing, canonicals, structured data, and site architecture.
AEO — Answer Engine Optimization
Optimize for ChatGPT, Perplexity, Gemini, and Google AI Overviews — the new front page of search.
Measurement & Reporting
GA4, GSC, rank tracking, and how to build a monthly SEO scorecard clients love.
Exam Expectations
What you're graded on
Module quizzes — 6 total, unlimited retakes
Real-site technical SEO audit (submitted)
Keyword strategy + content plan for a chosen niche
AEO optimization for a live URL
Final proctored assessment — 80% to pass
Optional 1:1 review with a WMU faculty coach
FAQs
Common questions
Is there an official Google SEO certification?
Google does not currently offer a standalone 'Google SEO certification'. The closest official credentials are Google Analytics and Google Ads certifications. Independent SEO certifications — like the one from Web Media University — are the accepted way to prove SEO skills.
How does this compare to a digital marketing certificate?
A digital marketing certificate covers many channels (social, email, ads, SEO) at a broad level. Our SEO AEO Certification is a deep specialization — you go far beyond the SEO module in a general digital marketing program, including AEO for AI search engines.
What are the exam expectations?
You complete module quizzes, a hands-on technical audit of a real site, a keyword and content plan, and a final proctored assessment. Passing score is 80%. Most students finish in 4–6 weeks.
Do I need SEO experience to enroll?
No. We start from first principles and layer in advanced technical and AEO work. Beginners and experienced marketers both complete the same certification.
Is the certificate recognized by employers?
Yes. WMU has trained marketers at Fortune 500 companies, agencies, and franchises since 2005. Your certificate includes a verifiable public URL you can add to LinkedIn.
Does the curriculum cover AI search (ChatGPT, Perplexity)?
Yes — AEO (Answer Engine Optimization) is a full module. This is the biggest differentiator vs older SEO certifications.
How long do I have to complete it?
12 months of access from enrollment. Live cohorts run monthly if you prefer a guided pace.
What's the investment?
Certification tuition is $497. Corporate and cohort pricing available — see /contact.
Ready to get certified?
Start with the free AI Marketing Score, or jump straight into enrollment.