The practitioner behind Web Media University.
Michelle Hummel is a 20-year marketing veteran, 2X Businessperson of the Year, published author, corporate trainer, and founder of the WMU AI Marketing Academy.
Two decades of shipping marketing that works.
Michelle didn't start in a classroom — she started in the trenches, growing agencies, franchises, and Fortune 500 brands through every platform shift of the past 20 years.
She built Web Media University to teach what she wished existed: real, current, honest training from a practitioner still doing the work. In 2022 she pivoted the curriculum to focus on AI implementation — before most agencies had a policy.
Today, her students run marketing at Petco, Motorola, Oracle, P&G, Closets by Design, and hundreds of small businesses and agencies.
Trained teams at
Timeline
2004
Starts marketing career agency-side
2012
Founds Web Media University
2016
Publishes The Social Media Magnet
2019
Named Businessperson of the Year (first)
2022
Launches AI Marketing Certification
2024
Named Businessperson of the Year (second)
2026
Trains 10,000+ marketers worldwide