Module 1
Give Your AI Sales Employee a Clear Job
Define your audience, offer, responsibilities, boundaries and success measures. Decide what AI can draft and what requires your verification and approval.
Live Hands-On AI Sales Workshop
Build an AI Sales Employee to Help You Find Prospects and Keep Opportunities Moving
Join Michelle Hummel for a practical workshop where you’ll define your ideal prospects, create personalized outreach, and build a repeatable follow-up workflow—with AI supporting the work and you directing the sales process.
Turn scattered prospect research, inconsistent outreach and forgotten follow-ups into a clear process you can use every week.
- Tuition
- $97 one-time payment
- Format
- Two-hour live online workshop
- Live date
- Next live workshop date coming soon
- Included
- Toolkit + replay when ready
Find Prospects, Start Conversations, and Follow Up With Confidence · Software subscriptions, integrations and usage credits are separate
What you will create
Leave With the Building Blocks of Your AI Sales Workflow
- 01
An ideal prospect profile
- 02
An AI sales employee role brief with tasks, inputs and approval points
- 03
A research prompt and qualification checklist
- 04
A personalized first-touch message
- 05
A three-message follow-up sequence
- 06
A proposal follow-up template
- 07
A lead tracker or CRM field plan
- 08
A practical 30-day implementation plan
Depending on your existing accounts and preparation, you may also configure part of your workflow during the session. Connecting tools and deploying automation may require additional setup afterward.
Who this is for
A Clear Sales Process for Busy Professionals
- Business owners
- Consultants and coaches
- Agency owners
- B2B service providers
- Sales and business-development professionals
- Founders
- Marketing professionals supporting lead generation
Bring one clear offer and one target audience. You do not need coding experience.
We focus on a straightforward B2B service-sales example. Other sales models may require different workflows.
Your sales workflow
Define → Research → Qualify → Draft → Approve → Follow Up → Review
- 01 →
Define
Choose the right prospects and offer.
- 02 →
Research
Use appropriate sources to understand relevant businesses and contacts.
- 03 →
Qualify
Verify important information and check fit.
- 04 →
Draft
Connect your message to a real prospect need.
- 05 →
Approve
Review facts, claims and tone before sending.
- 06 →
Follow Up
Track replies, next steps and proposal follow-ups.
- 07 →
Review
Learn from responses and improve your process.
AI suggestions are not verified facts or completed actions. Check important information and approve messages before sending.
Curriculum
Build Your AI-Assisted Sales Workflow
Module 2
Find and Qualify Relevant Prospects
Write research instructions and qualification criteria. Use appropriate sources, verify contact information and check business fit; label unknowns instead of inventing facts.
Module 3
Write Outreach That Starts a Conversation
Draft specific, useful messages connected to verified context. Avoid generic pitches, invented familiarity and unsupported claims.
Module 4
Prepare for Sales Conversations
Organize discovery questions, rehearse objections and identify missing information before recommending a solution. AI suggestions do not replace listening to the prospect.
Module 5
Build Your Follow-Up Process
Create follow-up messages and track next actions. Pause outreach after replies, opt-outs or a clear lack of fit; review every message before sending.
Module 6
Put Your Workflow Into Practice
Choose a small pilot with one offer, audience and channel. Measure useful responses, qualified conversations and opportunities, then adjust your process.
Two hours, hands on
Your Workshop Agenda
0–15 minutes
Choose your offer and ideal prospect
15–35 minutes
Create the role brief and qualification checklist
35–60 minutes
Draft personalized outreach
60–80 minutes
Build follow-up messages and proposal reminders
80–105 minutes
Demonstrate available tools and map the workflow
105–120 minutes
Create the 30-day pilot plan and answer questions
Keep the working session focused on one audience, one offer and one outreach channel.
Included workshop resources
Your AI Sales Employee Starter Kit
- Ideal Prospect Profile Worksheet
- AI Sales Employee Role Brief
- Prospect Research Prompt
- Lead Qualification Checklist
- Personalized Outreach Prompt
- First-Touch Email Template
- Three-Message Follow-Up Sequence
- Discovery Call Preparation Worksheet
- Proposal Follow-Up Templates
- Lead Tracker Template
- 30-Day Sales Workflow Launch Plan
- Workshop Replay
These resources are workshop inclusions; they are being prepared for this workshop and are not available to download yet. The real replay will be added when ready. This workshop does not include access to unrelated paid workshop toolkits.
Michelle’s tools
See How Michelle Connects the Sales Process
AI Workforce Flow
Explore where a deployment service may fit after planning. Specific prospect-research and business-development demonstrations await confirmation.
Persona Closer
Existing WMU copy describes buyer personas, tailored messaging playbooks and sales-conversation preparation. Demonstrations will focus on confirmed capabilities—not autonomous deal closing.
Michelle’s Proposal Follow-Up Tool
Review the proposal follow-up process. Tool-specific availability and features will be confirmed before enrollment; tracking integrations and automatic sending are not promised.
You’ll learn the process and create reusable sales assets. Any software required for a demonstrated implementation, along with its cost, will be disclosed before enrollment.
Membership bonus
Includes One Month of Web Media University
Continue learning with one month of Web Media University membership, including the resources and training available within your membership level.
Your $97 workshop registration is a one-time payment. The included membership month does not auto-renew. You will not be charged again unless you choose to continue. Your longer existing membership access is preserved.
Explore Web Media UniversityBefore class
Bring Your Offer and Your Target Audience
- A computer and reliable internet connection
- Access to the live meeting platform
- A short description of your business and offer
- A target audience or example ideal customer
- Your current sales process, if available
- Access to AI tools identified in the confirmed preparation guide
Use fictional or redacted examples. Planning and messaging exercises do not require connecting your email or CRM. Required paid accounts are disclosed before checkout.
Your instructor
Create Alongside Michelle Hummel
Michelle Hummel
Founder of Web Media University and Web Strategy Plus
Michelle is a marketing veteran, published author and corporate trainer. She helps professionals and organizations apply marketing and AI to business systems. Her teaching focuses on practical marketing, business development and AI-supported workflows, with people directing decisions and reviewing the work.
FAQ
Questions Before You Join
What do you mean by an “AI sales employee”?
An AI-assisted role with clear research, drafting and planning tasks. You define its inputs and boundaries, verify its suggestions and direct the sales process. It is not an autonomous salesperson.
Will this automatically close deals for me?
No. No appointments, deals or revenue are guaranteed. You will prepare a workflow and sales assets; outcomes depend on your offer, fit, conversations and execution.
Is this suitable for beginners?
Yes. Bring one clear offer and one target audience. No coding experience is required. We use a straightforward B2B service-sales example; other models may need different workflows.
What will I finish during the workshop?
You will work on a prospect profile, role brief, research and qualification instructions, first-touch message, follow-up sequence, tracker plan and 30-day pilot. Tool connections or deployment may require additional setup afterward.
Do I need AI Workforce Flow or Persona Closer?
You can complete planning and messaging exercises with your existing tools. The confirmed preparation guide will identify demonstrated software, required access and any separate costs before checkout opens.
Are software subscriptions included?
Subscriptions, integrations and usage credits are separate unless explicitly included. Tuition does not imply access to every demonstrated tool.
Will I connect my CRM and email during class?
Not required. You can plan your fields and prepare messages without connecting accounts. Some participants may configure part of a workflow; integrations and full deployment are not promised within two hours.
Will messages be sent automatically?
No. This workshop does not authorize sending from your accounts. You review and approve outreach, respect opt-outs and decide whether to send it through your own appropriate process.
Can I use my existing CRM?
Yes. Map the tracker fields and next-action process to your current system. We do not promise a specific CRM connection or synchronization.
Can I apply the process to client work?
Yes, with the client’s permission and appropriate handling of their information. Use fictional or redacted examples during class; do not share credentials or private prospect records.
Will the workshop be recorded?
A replay is included and appears when the real recording is ready. Its access period will be confirmed before enrollment. Linked recordings follow their hosting provider’s access settings.
Is membership included?
Yes. Your $97 registration includes one month of Web Media University membership and the resources available within your membership level. Other paid workshops remain separate.
Does the included membership auto-renew?
No. Registration is a one-time payment and the included month does not auto-renew. You will not be charged again unless you choose to continue.
What if I already have a membership?
Your longer existing membership access is preserved. This workshop does not shorten or replace an active longer membership. Contact WMU with questions about your existing access.
For existing registration or refund-policy questions, contact the WMU team before enrolling.
Your next sales step
Next Live Workshop Date Coming Soon
Enrollment is not open yet. Join the notification list for this workshop’s date and confirmed software requirements.
AI Workforce learning path
Keep Building Your AI Workforce
This $97 workshop is a focused introduction. Broader training and advanced implementation are separate offers.