Questions, answered.
Everything about certifications, membership, corporate training, payments, and our AI curriculum.
About WMU
What is Web Media University?+
WMU is an AI marketing academy offering certifications, live cohorts, on-demand courses, corporate training, and a premium membership.
Who teaches the programs?+
Programs are led by award-winning instructor Michelle Hummel, a 20-year marketing veteran and 2X Businessperson of the Year.
Where is WMU based?+
WMU is fully virtual, with students in 40+ countries. Corporate training is delivered onsite anywhere in North America.
How long has WMU been operating?+
Since 2012 — over a decade of continuously updated marketing training.
Certifications
Which certification should I start with?+
Most students start with the AI Marketing Certification or Social Media Certification. Book a free strategy call and we'll help you pick.
How long do certifications take?+
3–10 weeks depending on the program. Self-paced options let you finish faster.
Can I retake the certification exam?+
Yes. You get two attempts included, and can retake additional times for a small fee.
Do certifications expire?+
No — but we recommend refreshing every 12–18 months as AI and platform changes accelerate.
Membership
What does membership include?+
Full course library, 500+ prompt library, marketing templates, AI tools database, private community, monthly live sessions, and member pricing on certifications.
Can I cancel anytime?+
Yes. Cancel any time from your account — no phone calls, no forms.
Is there a team plan?+
Yes. Team plans start at 5 seats and include shared libraries, group cohorts, SSO, and invoicing.
Corporate Training
Do you train Fortune 500 teams?+
Yes. We've delivered custom workshops to teams at Petco, Motorola, Oracle, P&G, Closets by Design, and many more.
How is corporate training delivered?+
Onsite, virtual, or hybrid — most engagements are 1–5 days of live training plus follow-on coaching.
What's the minimum team size?+
5 for group workshops; smaller teams are welcome in cohort programs.
Can training be customized?+
Yes — every corporate engagement is custom-built around your brand, stack, and goals.
Payments & Policies
Do you offer payment plans?+
Yes. Most certifications support 3 or 6 monthly installments.
Do employers reimburse WMU?+
The vast majority of students are reimbursed. We provide invoices and W-9s on request.
What's your refund policy?+
14-day money-back guarantee on courses, cohorts, and memberships.
Are there discounts?+
Yes — members save 20% on all certifications, and teams of 3+ receive cohort discounts.
AI & Curriculum
How up-to-date is the AI content?+
Every AI course is reviewed quarterly. Prompt libraries and tool directories are updated monthly.
Do I need to know AI already?+
No. Our programs assume zero AI background — you'll leave with hands-on fluency.
Which AI tools do you cover?+
ChatGPT, Claude, Gemini, Perplexity, Midjourney, plus marketing-specific tools for SEO, AEO, automation, and analytics.
Do you cover AEO (AI Engine Optimization)?+
Yes — WMU has one of the first accredited AEO certifications in the industry.
Still have questions?
Book a free 20-minute strategy call and we'll walk through your options.