🏢
Business Owners
Generate more qualified leads and close more deals with AI-powered marketing systems.
Flagship Certification
Become a Certified AI Marketing Professional in Three Weeks
A live, three-week professional certification for marketers and business owners who want AI systems that produce work — not another self-paced video library. One 2-hour live session per week with Michelle Hummel, three graded builds, and a credential you earn through a competency review.
- ✔ 3 live sessions · ~6 live hours
- ✔ Daytime or evening cohort
- ✔ Competency-based credential
- ✔ Lifetime recordings & updates
- ✔ $497 or 3 × $179
Why This Program Exists
Marketing has changed forever.
Artificial intelligence has completely transformed how businesses attract customers. The marketers who understand AI are generating more leads, creating better content, and scaling faster than those still relying on outdated tactics. This certification teaches practical systems — not theory — so you can immediately apply what you learn to your business or career.
Who It's For
Built for the people driving revenue.
🎯
Marketing Professionals
Future-proof your career with the AI skills every employer is now hiring for.
💼
Consultants
Build authority, attract premium clients, and command higher retainers.
🚀
Agencies
Scale delivery, tighten margins, and win bigger accounts with AI workflows.
🏛️
Corporate Teams
Train your marketing department on a single, standards-based AI framework.
🌐
Franchise Organizations
Roll out scalable AI marketing systems across every location.
Curriculum
Three weeks. Three live sessions. One transformation.
- 1
Week One
AI Marketing Foundations
- ◆ Understanding AI for marketers
- ◆ Choosing the right AI tools
- ◆ Prompt engineering fundamentals
- ◆ Building your AI workflow
- ◆ Creating an AI marketing strategy
- 2
Week Two
Content That Converts
- ◆ ChatGPT for content teams
- ◆ Blog writing at scale
- ◆ Email marketing systems
- ◆ Video scripts & storyboards
- ◆ Lead magnets & landing pages
- ◆ Social media content engines
- 3
Week Three
Scale Your Business
- ◆ Marketing automation
- ◆ SEO for the AI era
- ◆ AI Search Optimization (AEO)
- ◆ Analytics & reporting
- ◆ Client acquisition systems
- ◆ Certification review & competency submission
What You'll Receive
Everything you need to graduate as a pro.
✓Professional AI Marketing Certification
✓Lifetime course access
✓Live weekly Q&A with Michelle
✓Private student community
✓500+ prompt library
✓Marketing templates & SOPs
✓AI tool directory
✓Campaign playbooks
✓Course workbook (PDF + Notion)
✓Full resource library
✓All future course updates
✓Verifiable digital credential
AI Tools You'll Master
The complete modern AI marketing stack.
ChatGPT
Content, strategy, ideation
Claude
Long-form writing & analysis
Gemini
Google-native research
Perplexity
AI search & citations
Canva AI
Visual content at scale
OPUS Clip
Video creation tool
ElevenLabs
Voiceover & audio
Descript
Podcast & video editing
NotebookLM
Research synthesis
Google AI Studio
Custom Gemini workflows
Lovable
Landing pages & apps
Cursor
AI-assisted builds
Send Social Media
Social media posting tool
PodcastLeadCRM
Manage your podcasts
Franchise Revenue Engine
Content creation engine
Persona Closer
Sales intelligence software
Event Marketing Hub
Event marketing tool
OpenAI API
Custom marketing tools
Certification
Earn your professional certification.
Students who complete the program receive the official Web Media University AI Marketing Certification — a verifiable digital credential ready for LinkedIn, résumés, agency websites, and professional portfolios.
- ✔LinkedIn ready
- ✔Résumé worthy
- ✔Agency-portfolio proof
- ✔Career advancement
- ✔Business credibility
- ✔Verifiable credential
Web Media University
Certifies that
Your Name Here
is a
Certified AI Marketing Professional
Michelle Hummel · FounderID · WMU-AIM-2026
Learn From Michelle Hummel
Meet Your Instructor
Michelle Hummel
- ◆Founder of Web Media University
- ◆CEO of Web Strategy Plus
- ◆Certified AI Integration Specialist
- ◆Fractional CMO
- ◆National Speaker
- ◆4x Published Author
- ◆2X Businessperson of the Year
- ◆20+ Years of Marketing Experience
- ◆AI Marketing Educator
The Credential
Certification must be earned — not purchased.
Tuition enrolls you in the program. The Professional AI Marketing Certification is awarded only after you complete the work and pass Michelle's competency review. That's what makes it worth putting on your résumé.
Attend the live sessions
Attend all three live sessions (or watch the recording and submit the make-up worksheet).
Complete the weekly builds
Submit the three graded assignments: an AI marketing plan, a content engine, and an AEO/automation build.
Pass the competency review
Michelle reviews your submitted work against the certification rubric — 80% or higher earns the credential.
Submit your final portfolio
Upload the finished systems you built during the program as proof of applied competency.
Enrollment
Choose your cohort.
Every cohort runs the identical three-week curriculum. Pick the schedule that fits your calendar, then pay in full or choose the three-payment plan.
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Exclusive Bonuses
$6,392 in bonuses. Included.
Private Coaching Session
30 minutes 1:1 with Michelle
Value $349
One Month of Send Social Media
AI social scheduling suite
Value $49
AI Prompt Library
Thousands of categorized prompts
Value $997
Personal AI Marketing Audit
Report + 1-hr strategy session + AI roadmap
Value $4,997
Tuition
Two ways to enroll.
Payment Plan
$179/mo
3 monthly payments · same access
Choose a CohortPay in Full
$497
Save $40 · One-time
- ✓3 live sessions with Michelle
- ✓Competency review & credential
- ✓All bonuses
- ✓Lifetime recordings & updates
- ✓Private student community
FAQ
Answers to every question.
What is the AI Marketing Certification?+
A three-week live cohort from Web Media University that certifies you as a professional AI marketer — covering ChatGPT, content, SEO, AEO, automation, and client acquisition.
Is this an AI marketing course for beginners?+
Yes. No AI background is required. You'll leave with hands-on fluency in every major tool.
Who is this AI marketing training for?+
Business owners, marketing professionals, agencies, consultants, corporate teams, and franchise organizations.
Is the certification accredited?+
It is a verifiable Web Media University credential recognized by employers and shareable on LinkedIn, résumés, and agency websites.
How long is the certification?+
Three weeks — one live 2-hour session per week (about 6 live hours total), plus lifetime access to recordings, workbooks, and updates.
Do I get lifetime access?+
Yes — lifetime access to all recordings, workbooks, prompt libraries, and future updates.
Are sessions recorded?+
Every live session is recorded and posted within 24 hours, so you can catch up in either cohort.
Can I choose a daytime or evening cohort?+
Yes. Every cohort runs twice: a daytime session (10:00 AM–12:00 PM ET) and an evening session (7:00–9:00 PM ET). You pick your cohort at checkout.
Is the certification automatic when I pay?+
No. Tuition enrolls you in the program. The credential is earned by attending the live sessions, submitting all three builds, and passing Michelle’s competency review at 80% or higher.
What if I miss a class?+
Watch the recording and submit questions in the private community — Michelle answers them in the next Q&A.
Do you teach ChatGPT?+
Extensively. ChatGPT is used across all three weeks for content, strategy, and workflow automation.
Do you cover AI Search Optimization (AEO)?+
Yes — an entire module on optimizing for ChatGPT, Perplexity, Google AI Overviews, and Gemini.
What is AEO?+
AI Engine Optimization (AEO) is the practice of structuring your content, schema, and authority signals so AI assistants cite you as a source.
Does this help me rank in Google AI Overviews?+
Yes. We teach the entity, schema, and content patterns that AI Overviews reward.
Do you offer prompt engineering training?+
Yes — a full prompt engineering module plus a 500+ prompt library organized by marketing function.
Is there corporate AI training?+
Yes. We deliver custom corporate AI marketing training onsite, virtually, or hybrid. Book a consultation for team pricing.
Can my team enroll together?+
Absolutely — teams of 3+ receive cohort discounts and shared community access.
Is there a payment plan?+
Yes — pay in full for $497, or choose three monthly payments of $179 at checkout.
What is your refund policy?+
14-day money-back guarantee. If it's not the right fit, email us for a full refund.
Will this help me become an AI marketing consultant?+
Yes — we teach positioning, offer design, and client acquisition specifically for AI consultants.
How is this different from free YouTube content?+
Structured curriculum, live instruction, a verifiable credential, community, templates, and a career-grade certification.
Who teaches the program?+
Michelle Hummel — 20-year marketing veteran, 4x author, 2X Businessperson of the Year, and Certified AI Integration Specialist.
How current is the AI content?+
Curriculum is reviewed quarterly. Prompt libraries and tool directory are updated monthly.
Is this good for small business owners?+
Yes — the systems are designed to work with a small team or a team of one.
Can I put this certification on LinkedIn?+
Yes — issued as a verifiable digital credential ready to share.
Does the certification expire?+
No, but we recommend refreshing every 12–18 months as AI evolves.
What tools do I need?+
A laptop, a ChatGPT account (free tier is fine), and 4–6 hours per week.
Do you help with career placement?+
We provide résumé, LinkedIn, and portfolio guidance plus alumni introductions.
Is there ongoing support after certification?+
Yes — lifetime community access and monthly member Q&As.
Can employers reimburse tuition?+
The vast majority of students are reimbursed. We provide invoices and W-9s on request.
Do you offer private cohorts for one company?+
Yes — see Corporate Training for private team cohorts.
How do I enroll?+
Click Enroll Today, choose payment plan or pay-in-full, and you'll get instant access to the community and pre-work.
Recommended Next Step
Ready to implement? Advance to the Executive AI Growth Systems Intensive™.
Certification graduates ship working AI systems — custom GPTs, agents, AEO plans, and lead engines — in a 2-day live executive intensive with Michelle Hummel.
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Explore →Your future marketing career starts here.
The businesses that embrace AI today will outperform those that wait. Become part of the next generation of AI marketing professionals and earn your certification from Web Media University.