👔
AI Business Development Manager
Example RoleMission: Continuously surface and qualify new revenue opportunities.
- Prospect research & scoring
- Outreach drafting
- Warm intro mapping
AI Workforce Academy™
2-Day Live AI Workforce Academy · Daytime or Evening
Build Your First AI Employee inTwo Focused Sessions.
Stop experimenting with disconnected AI tools. Learn how to identify one high-value role, architect it correctly, build a functioning AI employee and understand how to scale from there.
You do not need to build an entire AI workforce in two days. You need to learn how to build one correctly. Once you understand the framework, you can decide whether to keep building yourself, deploy turnkey AI employees, pursue certification or have a custom AI workforce built for you.
$97 tuition 2 days · 2 hours each · 4 live hours ☀️ 10:00 AM – 12:00 PM ET · 🌙 7:00 PM – 9:00 PM ET No coding required
Eligibility to pursue the Certified AI Workforce Architect™ ($497)
AI Workforce Blueprint
Example of roles a student might architect
👔
Business Development
Researching and scoring prospects
✍
Content Strategist
Turning one brief into a channel drop
🎙
Podcast Booking
Matching and pitching relevant shows
📈
SEO Research
Mapping keyword and AEO intent
Every AI employee you design gets a role, a mission, guardrails and a human approval step. You'll build your first one live during the intensive.
The Core Shift
Stop collecting AI tools. Build your first AI employee.
AI is most powerful when it isn't another disconnected tool. Inside AI Workforce Academy™ you'll learn the framework by building one AI employee correctly — from finding the opportunity to testing the output.
Step 1
Identify
Find the highest-value AI opportunity.
Step 2
Architect
Define the role, mission, responsibilities and guardrails.
Step 3
Build
Create your first functioning AI employee.
Step 4
Test
Evaluate output, quality and human approval.
Step 5
Roadmap
Identify what to build next.
You do not need to build an entire AI workforce in two days. You need to learn how to build one correctly — then decide how far you want to take it.
The Full Offer Ladder
Where the $97 Academy fits — and what comes after.
Every path builds on the same architecture. Start where you are.
Step 1 · Understand
Free On-Demand Masterclass
Free
Step 2 · Build one
AI Workforce Academy™
$97
Step 3 · Certify
Certified AI Workforce Architect™
$497
Step 4 · Deploy
AI Workforce Flow
From $197/mo
Step 5 · Customize
Web Strategy Plus Custom AI Workforce
Custom scope
Step 6 · Engineer
Advanced AI Systems
Custom scope
The Academy is the foundation. It is not certification, not a done-for-you AI workforce, and not custom development — each of those is a separate, clearly priced step.
Choose Your Cohort
Daytime or evening. Same program, your schedule.
Every cohort runs two live sessions, two hours each — about four live hours total. Pick the option that fits your calendar, then reserve your seat.
☀️ Daytime · 10:00 AM – 12:00 PM ET🌙 Evening · 7:00 PM – 9:00 PM ETTuition $97
Loading cohort dates…
Choose the daytime or evening cohort. Seats are limited in each session to preserve hands-on interaction.
Primary Outcome
Don't just learn about AI employees. Build one.
AI Workforce Academy™ is an implementation experience built around one primary outcome: you will architect and build your first functioning AI employee. Then you'll leave with a clear roadmap for what comes next.
AI Workforce Opportunity Audit
One AI Employee Blueprint™
One functioning AI employee
AI Employee Job Description
Core Instructions / prompt framework
One business knowledge map
One end-to-end workflow
Human approval + guardrail framework
Quality-control checklist
First AI employee test / scorecard
Prioritized future AI employee roadmap
30/60/90-day implementation plan
Session recordings and resources
One month of Web Media University membership
Eligibility to pursue Certified AI Workforce Architect™
AI Employee Blueprint™
Your Blueprint documents the role, mission, responsibilities, inputs, outputs, instructions, workflow, guardrails, human oversight and testing for the first AI employee you build.
AI Workforce Opportunity Roadmap
Your Roadmap identifies the next AI roles — Employee #2 through #5 — that may create value, prioritized only. You are not expected to build them during the Academy.
Reserve My Seat — $97
Choose the daytime or evening cohort. Seats are limited in each session to preserve hands-on interaction.
Example AI Roles
What could your first AI employee do?
These are examples of roles businesses can architect with AI. They are not all included as turnkey software with Academy enrollment. During the Academy you'll select ONE role that makes sense for your business and build that employee.
🎙
Podcast Booking Manager
Example RoleMission: Find and pitch the shows your buyers already listen to.
- Show discovery & fit scoring
- Host pitch drafting
- Follow-up tracking
🎤
Speaker Opportunity Manager
Example RoleMission: Find and pitch stages that match your expertise.
- Event scanning
- Session abstract drafting
- Deadline calendar
🤝
Partnership Manager
Example RoleMission: Identify referral and co-marketing relationships.
- Partner prospecting
- Value-exchange proposals
- Relationship cadence
📄
RFP Opportunity Manager
Example RoleMission: Monitor, filter and draft responses to relevant RFPs.
- Portal monitoring
- Go/no-go scoring
- First-draft responses
✍
AI Content Strategist
Example RoleMission: Turn one idea into a full editorial engine.
- Topic clustering
- Brief creation
- Draft & repurpose
📈
SEO Research Manager
Example RoleMission: Own keyword, AEO and competitive research.
- Keyword & intent maps
- AI-search citation tracking
- Content gap reports
📱
Social Media Manager
Example RoleMission: Keep every channel active and on-brand.
- Calendar building
- Post drafting
- Engagement replies
📧
Email Marketing Manager
Example RoleMission: Nurture every lead until they are ready to buy.
- Segment strategy
- Sequence drafting
- Subject-line testing
📊
Analytics Manager
Example RoleMission: Translate data into the next best action.
- KPI summaries
- Anomaly spotting
- Monthly narrative reports
💬
Customer Service Assistant
Example RoleMission: Answer on-brand and escalate when it should.
- Response drafting
- Knowledge grounding
- Escalation rules
🗂
Project Manager
Example RoleMission: Keep tasks, owners and deadlines moving.
- Status roll-ups
- Next-step drafting
- Risk flagging
🧭
Executive Assistant
Example RoleMission: Briefings, prep docs and calendar intelligence.
- Daily briefings
- Meeting prep
- Inbox triage
Free On-Demand Masterclass
Want to understand the opportunity first?
How to Build an AI Workforce That Saves You 20+ Hours a Week — see how businesses can use specialized AI employees across marketing, sales, business development, research and operations, and learn how to identify what your first AI employee should do. Watch instantly, no scheduling required.
Experience Michelle's teaching and see what an AI workforce can actually look like before deciding whether AI Workforce Academy™ is right for you.
Two-Day Curriculum
Two live sessions. Two hours each. Four live hours total.
Six topics taught across two live sessions. Day one you architect your first AI employee. Day two you build it, test it and roadmap what comes next.
Day One — 2 Hours
Architect Your First AI Employee
Topic 1
Understand AI Employees
- AI employee vs chatbot vs automation vs agent
- Where AI creates leverage
- What should remain human
Clear understanding of what you are building.
Topic 2
Find Your Best AI Opportunity
- Repetitive work
- Research-heavy work
- Sales / marketing support
- Operations / administration
- Opportunity monitoring
Select the best first AI employee for your business.
Topic 3
Architect the Role
- Role
- Mission
- Responsibilities
- Inputs
- Outputs
- Success criteria
- Guardrails
- Human approval
Your AI Employee Blueprint™ is drafted.
Day Two — 2 Hours
Build + Test Your First AI Employee
Topic 4
Build It
- Core instructions
- Business context
- Knowledge
- Prompt / instruction architecture
Your first functioning AI employee.
Topic 5
Build the Workflow + Test It
- Trigger
- Inputs
- Process
- Output
- Human approval
- Quality control
- Real test assignment
One end-to-end workflow and first test result.
Topic 6
Roadmap What Comes Next
- Performance improvement
- Employee #2 opportunities
- 30/60/90 plan
- Options for scaling
Clear implementation roadmap.
Two Application Paths
Build it for your business — or learn it for your clients.
The same architecture applies whether you're transforming your own organization or helping clients transform theirs.
Business Owner / Executive Path
Build an AI employee for your own organization
Learn how to identify where AI creates leverage, then architect and build one specialized AI employee that supports your team.
Ideal for
EntrepreneursBusiness ownersExecutivesMarketing leadersFranchise organizationsOperations teams
Consultant / Agency Path
Learn the architecture behind AI employees
Understand how AI employees are designed for clients so you can advise with a repeatable framework instead of tool tips.
Ideal for
Marketing consultantsAgenciesAI consultantsFractional CMOsBusiness consultantsAutomation professionals
The $97 Academy does not qualify anyone as a Certified AI Workforce Architect™. Consultants who want to professionally demonstrate competency should pursue the separate certification after completing the Academy.
Interactive Planner
Your first AI employee planner.
Answer five quick questions and we'll suggest the one AI employee that's likely worth building first. It's a starting point for the Blueprint you'll complete during the Academy — not a promise of results.
Your industry
Your biggest bottleneck
Highest-priority task to hand off
What would you want an AI employee to help with?
How do you want it built?
Included With Tuition
Everything you need to build Employee #1 — $97.
Two live 2-hour sessions (4 live hours)
Daytime or evening cohort option
Hands-on instruction with Michelle
Academy Pre-Work
AI Workforce Opportunity Audit
AI Employee Blueprint™
Build one functioning AI employee
AI Employee Job Description
Core Instructions framework
Workflow template
Human approval + guardrails framework
QA / testing scorecard
AI Workforce Opportunity Roadmap
30/60/90-day implementation plan
Session recordings and downloadable resources
One month of Web Media University membership
Eligibility to pursue Certified AI Workforce Architect™ ($497)
The Academy teaches you the architecture by building one. Advanced deployment comes next.
So there are no surprises, here's what tuition does not cover. Each one is available through an optional next-step program or service.
Multiple turnkey AI employeesA complete enterprise AI workforceCustom application developmentCustom integrationsAI orchestration infrastructureA custom AI Workforce Flow dashboardClaude Skills developmentCertification
Certification — $4971 2 3 4
Want to prove you can do this professionally?
Completing AI Workforce Academy™ makes you eligible to pursue the separate Certified AI Workforce Architect™ credential. The credential must be earned — a passing assessment score is 80%. Certification is not included in the $97 Academy.
Complete the AI Workforce Academy™ Intensive
Attend or complete the required Academy training.
Submit an AI Workforce Blueprint
Demonstrate your ability to identify and architect appropriate AI roles for a real business.
Build One Functioning AI Employee
Demonstrate one functioning AI employee built around a legitimate business use case — with a clear role, defined mission, appropriate instructions, useful output, guardrails, human oversight where appropriate, and testing.
Pass the AI Workforce Architect Assessment
A short assessment covering AI employee architecture, prompt design, workflow design, human oversight, quality control, AI limitations, appropriate use cases and scaling an AI workforce.
The Credential
Certified AI Workforce Architect™
Only students who satisfy every certification requirement receive the credential. Approved Architects receive a digital certificate with a unique credential ID, completion date, verification URL, downloadable certificate, LinkedIn credential sharing and a badge for their member profile.
Professional Certification issued by Web Media University
Academy training completed Blueprint submitted AI employee demonstrated Assessment passed (80%+) Reviewed by faculty Credential issued
Explore Certification
$497 — not included in Academy tuition.
Submissions are reviewed individually. Reviewers may request revisions rather than issue a simple pass or fail.
After the Academy
You built one. Now choose how you want to scale.
Once you understand how one AI employee is architected, built and managed, you have several options. All of them are optional — the Academy stands on its own.
Option 1 — Keep learning
Web Media University
Best for
People who want ongoing education, templates and training.
Continue developing your AI and marketing capabilities inside Web Media University.
- Monthly live workshops
- Prompt library and templates
- Cancel anytime
$49/month after the included first month
Explore Web Media UniversityOption 2 — Certify
Certified AI Workforce Architect™
Best for
Consultants, agencies, fractional leaders and professionals who want to demonstrate competency.
Earn a verifiable credential by submitting your Blueprint, demonstrating one functioning AI employee and passing the assessment.
- Faculty-reviewed submissions
- Verifiable credential ID + LinkedIn badge
- Separate from Academy tuition
$497
Explore CertificationOption 3 — Deploy turnkey
AI Workforce Flow
Best for
Businesses that understand what they need but don't want to build the technology themselves.
Hire your next AI employee. Deploy specialized AI employees designed for specific business roles without building everything from scratch.
- AI Business Development Manager
- AI Content Strategist, SEO Research Manager
- Email Marketing, Podcast Booking and other roles
Starting at $197/month
Explore AI Workforce FlowOption 4 — Customize
Web Strategy Plus Custom AI Workforce
Best for
Organizations that need custom workflows, proprietary knowledge, integrations, dashboards or multiple interconnected AI employees.
Web Strategy Plus can architect and develop a custom AI workforce around your business processes, data, systems, approvals and growth goals.
- Custom AI employee development
- CRM / marketing integrations and internal knowledge systems
- Human approval workflows and reporting
Custom scope
Request a Custom AI Workforce ConsultationOption 5 — Engineer
Advanced AI Systems
Best for
Organizations and advanced builders who want their own AI infrastructure.
Go beyond individual AI employees: custom dashboards, multi-agent orchestration, AI-to-AI handoffs, custom AI applications and Claude Skills.
- Custom AI Workforce Flow-style dashboards
- Multi-employee orchestration and handoffs
- Claude Skills and advanced integrations
Custom scope
Discuss an Advanced AI ProjectLearn + build one
AI Workforce Academy™
$97
Deploy it
AI Workforce Flow
From $197/mo
Customize it
Web Strategy Plus
Custom scope
Engineer it
Advanced AI Systems
Custom scope
Your First 90 Days After the Academy1 2 3
You built one. Here's how the next 90 days go.
Implementation continues after the Academy using the 30/60/90-day roadmap you create during Day Two.
First 30 Days
Deploy + improve Employee #1
Run real work through it, measure quality, refine instructions, improve guardrails and measure time reclaimed.
Days 31–60
Choose what comes next
Decide whether to build Employee #2 yourself, deploy AI Workforce Flow, pursue certification or engage Web Strategy Plus.
Days 61–90
Scale intentionally
Expand only where the business case is clear: additional AI employees, custom integrations, workflow orchestration, dashboards or advanced AI systems.
Future Case Study Area
Reserved for the founding cohort.
We publish student results only after they are completed, measured and approved for use. These placeholders describe what we will document — they are not student results.
What we'll document
- The AI employee the student built
- The business problem it addresses
- Time reclaimed, as measured by the student
- The business outcome in their own words
Our standard
- No hypothetical results shown as testimonials
- Illustrative estimates always labeled as estimates
- Published only with written permission
- Replaced with verified results as they're confirmed
Free On-Demand Masterclass
Not ready to enroll? Start with the free on-demand masterclass.
How to Build an AI Workforce That Saves You 20+ Hours a Week — see how businesses can use specialized AI employees across marketing, sales, business development, research and operations, and learn how to identify what your first AI employee should do. Watch instantly, no scheduling required.
Experience Michelle's teaching and see what an AI workforce can actually look like before deciding whether AI Workforce Academy™ is right for you.
Tuition
One program. One price. Membership included.
2-Day Live AI Workforce Academy · Daytime or Evening
AI Workforce Academy™
$97tuition
Includes 1 month of Web Media University membership — ongoing training, templates and support. Membership continues at $49/month afterward and can be cancelled anytime.
☀️ Daytime 10:00 AM – 12:00 PM ET 🌙 Evening 7:00 PM – 9:00 PM ET
- Two live 2-hour sessions (4 live hours)
- Daytime or evening cohort option
- Hands-on instruction with Michelle
- Academy Pre-Work
- AI Workforce Opportunity Audit
- AI Employee Blueprint™
- Build one functioning AI employee
- AI Employee Job Description
- Core Instructions framework
- Workflow template
- Human approval + guardrails framework
- QA / testing scorecard
- AI Workforce Opportunity Roadmap
- 30/60/90-day implementation plan
- Session recordings and downloadable resources
- One month of Web Media University membership
- Eligibility to pursue Certified AI Workforce Architect™ ($497)
Choose the daytime or evening cohort. Seats are limited in each session to preserve hands-on interaction.
FAQ
Frequently asked questions.
You will architect, build and test one functioning AI employee for your own business or professional use case.
Don't build the whole workforce yet.Build the first employee.
Four focused live hours. One functioning AI employee. One repeatable framework. One roadmap for what comes next.
Already know you want it built for you?
Explore AI Workforce FlowNeed a custom AI workforce?
Talk to Web Strategy Plus