Web Media University
Web Media University™

Learn it.
Build it. Master it.

Practical education for the AI-powered economy.

Build AI workforces. Launch AI-powered businesses. Master modern marketing. Create growth systems. Earn professional credentials. Web Media University helps you turn rapidly changing technology into practical business skills you can actually use.

Includes 30 days complimentary Web Media University access. No credit card required.

AI • Marketing • Business Growth • Professional Certification

10,000+
Students trained
20+
Years experience
Businessperson of the Year
Award
Winning instructor
Michelle Hummel, founder and lead instructor at Web Media University
2× Businessperson of the Year
Award-winning instructor
One university
Multiple clear paths
Choose your path

What do you want to build?

Choose the outcome you're working toward and we'll show you where to start.

You can always explore more than one path.

Path 01

Build an AI workforce

Build AI employees, workflows and the infrastructure to manage an AI-powered workforce.

Free → $97 → $497 → $1,997
  1. Start free
    Free AI Workforce Masterclass

    Understand it.

  2. Build — $97
    AI Workforce Academy™

    Build the employee.

  3. Master — $497
    Certified AI Workforce Architect™

    Build the workforce.

  4. Advanced — $1,997
    Certified AI Workforce Engineer™

    Build the infrastructure.

    Application required

Certified AI Workforce Engineer™ is application-based and cohort-limited. Architect is the recommended prerequisite, but experienced professionals may qualify for direct Engineer admission.

Explore AI workforce
Path 02

Build an AI-powered agency

Turn AI, automation and modern marketing into a scalable service business.

Free → $497
  1. Start free
    Free masterclass
  2. Build — $497
    Turnkey AI Marketing Agency™

    Build the foundation of your AI-powered agency.

    Application required

Founding cohort · November 12–13, 2026 · 10 AM–12 PM ET · 4 live hours total · 15 founding agency builders.

Explore the AI agency path
Path 03

Build a franchise growth system

Build the strategy, operating systems and growth infrastructure behind modern franchise marketing.

Free → $97 → $497 → $1,997
  1. Start free
    Free Franchise Marketing Masterclass
  2. Build — $97
    Franchise Marketing Accelerator™

    Build the plan.

  3. Master — $497
    Certified Franchise Marketing Strategist™

    Build the system.

  4. Advanced — $1,997
    Certified Franchise Growth Architect™

    Build the growth engine.

    Application required

Franchise Marketing Academy™ is the umbrella educational path. Certified Franchise Growth Architect™ is a limited-cohort advanced professional certification; experienced professionals may apply for direct admission without completing every earlier program.

Explore franchise growth
Path 04

Build + grow an AI app

Turn what you build with AI into something people discover, use, return to and pay for.

Free → $97 → $497
  1. Start free
    Free App Growth Masterclass

    You built an app. Now what?

  2. Build — $97
    App Growth Lab™

    Build the growth plan.

  3. Accelerate — $497
    App Growth Accelerator™

    Build the growth system.

    Application required

Building is getting easier. Distribution is the new bottleneck. Accelerator cohorts are limited to 15 apps / founders.

Explore app growth
Not sure where to start?

Tell us what you're trying to build and we'll point you in the right direction.

Find my path
The learning model

How Web Media University works

Learn it. Build it. Master it. Keep growing.

  1. 01
    Start
    Free masterclasses

    Learn the framework and identify your opportunity.

  2. 02
    Build
    Hands-on programs

    Build something real around your business.

  3. 03
    Master
    Professional credentials

    Demonstrate advanced competency through projects and assessment.

  4. 04
    Stay current
    Web Media University

    Continue learning as AI, marketing and technology evolve.

You don't need to take everything. Choose the path that matches what you're trying to build.

Two communities

Start free. Build with us when you’re ready.

One free community to discover, connect, learn and explore. One member community where we learn, build, implement, master and stay current.

Free · Mighty Networks

AI Magnet Community

Your free AI community.

AI discussions, free challenges, AI news, polls, free resources, free masterclass announcements and networking with other business owners and marketers.

See the free community
Members · Private on Skool

Web Media University

Where we learn, build + implement.

Member-only training, Build With Michelle, office hours, workshops, replays, templates, prompts, implementation resources and private member discussions.

Ongoing education

AI doesn't stop changing.
Neither should you.

Web Media University Membership is the one ongoing education layer across the ecosystem. Stay current. Keep building. Keep growing.

Founding membership
$49/month

Lock in your founding rate while your membership remains continuously active.

Signature member experience: Build With Michelle: Live AI Lab™

  • Live AI workshops
  • Build With Michelle
  • AI office hours
  • Current marketing education
  • App growth education
  • Franchise marketing education
  • AI business education
  • Growing training library
  • Prompt library
  • Templates
  • Playbooks
  • Community
  • Beta tools where applicable
  • Specialized learning resources

Free webinars & masterclasses

Learn live with Michelle — free.

View all webinars
Professional certifications

Earn a credential that represents what you can actually build.

Web Media University professional credentials go beyond watching lessons or purchasing a certificate. Advanced credentials may require training, project work, assessment, submission, faculty review and demonstrated competency.

Explore professional certifications
Signature member experience

Build With Michelle: Live AI Lab

Members submit business ideas, AI workflows, tools and automation opportunities. Michelle selects ideas and builds them live using modern AI and vibe-coding platforms — so members can see the process from idea to working solution.

SubmitSelectBuildLearnApply
  1. Step 1
    Members submit

    Business ideas, AI workflows, tools and automation opportunities go into the member idea vault.

  2. Step 2
    Michelle selects

    Ideas are chosen to be built live using modern AI and vibe-coding platforms.

  3. Step 3
    We build it live

    Members see the full process from idea to working solution — then apply it to their own business.

Inside the membership

Build with AI

Learn how modern entrepreneurs use AI and vibe-coding platforms to turn ideas into working tools, applications and business systems — without losing sight of the harder challenge: creating something people actually need.

Vibe coding for businessBuild your first AI appAI product validationApp growthAI automationAI employeesAI business systems

Delivered as member workshops and resources

Training an entire team?

Corporate AI training + team enablement

Bring practical AI education to your team with programs designed around how your organization actually works.

  • Virtual
  • Onsite
  • Hybrid
  • Executive briefings
  • Team workshops
  • Custom training
AI tools + member innovation

Learn by building.

Explore the tools and experiments being developed across the Web Media University ecosystem. Tools are released to members as they reach beta — availability varies by tool and membership level.

Persona Closer

AI-driven sales conversations and objection handling.

In development
Story Bloomer

Turn ideas into publish-ready brand stories.

In development
Podcast Lead CRM

Convert podcast guests into qualified leads.

In development
Magnetic Command

AI command center for marketing operations.

In development
Shipworthy

Validate an app idea before you build it.

In development
Franchise Revenue Engine

Multi-location marketing systems for franchises.

In development
AI Visibility Engine

Understand how AI search sees your business.

In development
Website AI Auditor

AI-first website audits with actionable rewrites.

In development
Annual Web Media University experience

AI Business Growth Summit

Orlando, Florida · April 26–28, 2027

  • Day 1 · Mon, April 269:00 AM – 5:00 PM ETKeynotes, live AI demos & hands-on workshops
  • Day 2 · Tue, April 279:00 AM – 5:00 PM ETBuild sessions, member success stories & product launches
  • Day 3 · Wed, April 289:00 AM – 1:00 PM ETVIP mastermind, networking & 90-day action planning

All times shown in Eastern Time (Orlando, FL)

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Days
00
Hrs
00
Min
00
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General Admission
$497
  • National speakers
  • Live AI demos
  • Hands-on workshops
  • Member stories
VIP Experience
$997
  • Everything in GA
  • VIP mastermind
  • Priority seating
  • Exclusive launch access

Tickets aren't on sale yet — request early access and you'll be first to know.

Free learning

Start learning free.

Not ready for a live build? Explore free AI tools, guides, assessments and resources from Web Media University.

Explore free resources
Michelle Hummel teaching AI business strategy
Learn with Michelle Hummel

Practical education from someone who builds this work every day.

  • 20+ years in digital marketing and business growth
  • Award-winning entrepreneur and instructor
  • AI integration and hands-on implementation
  • Marketing education and business building
  • Franchise marketing expertise
  • Continuous building and experimentation with new AI tools
Meet Michelle
Don't want to build it yourself?

Learning is one path. Implementation is another.

Web Strategy Plus

Custom digital marketing, AI implementation and growth systems.

Explore implementation

Franchise Success Team

Done-for-you franchise marketing strategy and implementation.

Explore franchise services

Professional implementation services are separate from Web Media University tuition.

The future of business is being built right now.

Don't just watch it happen. Learn how to build it.