Web Media University
Web Media University™

Learn it.
Build it. Master it.

Practical education for the AI-powered economy.

Build AI workforces. Launch AI-powered businesses. Master modern marketing. Create growth systems. Earn professional credentials. Web Media University helps you turn rapidly changing technology into practical business skills you can actually use.

Find your path Start learning free

AI • Marketing • Business Growth • Professional Certification

10,000+
Students trained
20+
Years experience
2×
Businessperson of the Year
Award
Winning instructor
Michelle Hummel, founder and lead instructor at Web Media University
2× Businessperson of the Year
Award-winning instructor
One university
Multiple clear paths
Choose your path

What do you want to build?

Choose the outcome you're working toward and we'll show you where to start.

Path 01

Build an AI workforce

Learn how to identify, build and manage AI employees — then advance into workforce architecture and sophisticated AI infrastructure.

  1. Free masterclass

    Understand it.

  2. AI Workforce Academy™$97

    Build the employee.

  3. Certified AI Workforce Architect™$497

    Build the workforce.

  4. Certified AI Workforce Engineer™$1,997

    Build the infrastructure.

    Advanced • Application required

Certified AI Workforce Engineer™ is application-based and cohort-limited. Architect is the recommended prerequisite, but experienced professionals may qualify for direct Engineer admission.

Explore AI workforce
Path 02

Build an AI-powered agency

Turn AI, automation and modern marketing into a scalable service business.

  1. Free masterclass
  2. Turnkey AI Marketing Agency™$497 founding tuition

    Founding cohort · November 12–13, 2026 · 10 AM–12 PM ET · 4 live hours total

    15 founding agency builders • Application required
Explore the AI agency path
Path 03

Build a franchise growth system

Build the strategy, operating systems and interconnected growth infrastructure behind modern franchise marketing.

Franchise Marketing Academy™ is the umbrella educational path.

  1. Free franchise marketing masterclass
  2. Franchise Marketing Accelerator™$97

    Build the plan.

  3. Certified Franchise Marketing Strategist™$497

    Build the system.

  4. Certified Franchise Growth Architect™$1,997

    Build the growth engine.

    Advanced • Application required

Certified Franchise Growth Architect™ is a limited-cohort advanced professional certification. Experienced professionals may apply for direct admission without completing every earlier program.

Explore franchise growth
Path 04

Build + grow an AI app

AI made building software easier. Learn how to turn what you build into something people discover, use, return to and pay for.

Building is getting easier. Distribution is the new bottleneck.

  1. Free masterclass

    You built an app. Now what? How to turn your AI-built app into a real business.

  2. App Growth Lab™$97

    Build the growth plan.

  3. App Growth Accelerator™$497

    Build the growth system.

    Application required • Limited to 15 apps / founders per cohort
Explore app growth
The learning model

How Web Media University works

Learn it. Build it. Master it. Keep growing.

  1. 01
    Start
    Free masterclasses

    Learn the framework and identify your opportunity.

  2. 02
    Build
    Hands-on programs

    Build something real around your business.

  3. 03
    Master
    Professional credentials

    Demonstrate advanced competency through projects and assessment.

  4. 04
    Stay current
    Web Media University

    Continue learning as AI, marketing and technology evolve.

You don't need to take everything. Choose the path that matches what you're trying to build.

Ongoing education

AI doesn't stop changing.
Neither should you.

Web Media University Membership is the one ongoing education layer across the ecosystem. Stay current. Keep building. Keep growing.

Founding membership
$49/month

Lock in your founding rate while your membership remains continuously active.

Become a founding member Explore membership

Signature member experience: Build With Michelle + AI Business Growth Lab

  • Live AI workshops
  • Build With Michelle
  • AI office hours
  • Current marketing education
  • App growth education
  • Franchise marketing education
  • AI business education
  • Growing training library
  • Prompt library
  • Templates
  • Playbooks
  • Community
  • Beta tools where applicable
  • Specialized learning resources
Professional certifications

Earn a credential that represents what you can actually build.

Web Media University professional credentials go beyond watching lessons or purchasing a certificate. Advanced credentials may require training, project work, assessment, submission, faculty review and demonstrated competency.

Certified AI Workforce Architect™

$497

Build the workforce.

Details

Certified AI Workforce Engineer™

$1,997

Build the infrastructure.

Application requiredDetails

Certified Franchise Marketing Strategist™

$497

Build the system.

Details

Certified Franchise Growth Architect™

$1,997

Build the growth engine.

Application requiredDetails
Explore professional certifications
Signature member experience

Build With Michelle: Live AI Lab

Members submit business ideas, AI workflows, tools and automation opportunities. Michelle selects ideas and builds them live using modern AI and vibe-coding platforms — so members can see the process from idea to working solution.

SubmitSelectBuildLearnApply
Join Web Media University
  1. Step 1
    Members submit

    Business ideas, AI workflows, tools and automation opportunities go into the member idea vault.

  2. Step 2
    Michelle selects

    Ideas are chosen to be built live using modern AI and vibe-coding platforms.

  3. Step 3
    We build it live

    Members see the full process from idea to working solution — then apply it to their own business.

Inside the membership

Build with AI

Learn how modern entrepreneurs use AI and vibe-coding platforms to turn ideas into working tools, applications and business systems — without losing sight of the harder challenge: creating something people actually need.

Vibe coding for businessBuild your first AI appAI product validationApp growthAI automationAI employeesAI business systems

Delivered as member workshops and resources

Training an entire team?

Corporate AI training + team enablement

Bring practical AI education to your team with programs designed around how your organization actually works.

Explore corporate training Request a training proposal
  • Virtual
  • Onsite
  • Hybrid
  • Executive briefings
  • Team workshops
  • Custom training
What's happening now

Live learning, every month.

View the full learning calendar
Next free masterclass

Free live and on-demand masterclasses across AI workforce, franchise marketing and app growth.

View
Next member workshop

Live workshops and AI office hours are scheduled inside the membership calendar.

View
Next live build

Build With Michelle sessions turn member ideas into working solutions, live.

View
Next cohort

Application-based cohorts open and close as seats are reviewed and confirmed.

View
AI tools + member innovation

Learn by building.

Explore the tools and experiments being developed across the Web Media University ecosystem. Tools are released to members as they reach beta — availability varies by tool and membership level.

Persona Closer

AI-driven sales conversations and objection handling.

In development
Story Bloomer

Turn ideas into publish-ready brand stories.

In development
Podcast Lead CRM

Convert podcast guests into qualified leads.

In development
Magnetic Command

AI command center for marketing operations.

In development
Shipworthy

Validate an app idea before you build it.

In development
Franchise Revenue Engine

Multi-location marketing systems for franchises.

In development
AI Visibility Engine

Understand how AI search sees your business.

In development
Website AI Auditor

AI-first website audits with actionable rewrites.

In development
Annual Web Media University experience

AI Business Growth Summit

Orlando, Florida · April 26–28, 2027

  • Day 1 · Mon, April 269:00 AM – 5:00 PM ETKeynotes, live AI demos & hands-on workshops
  • Day 2 · Tue, April 279:00 AM – 5:00 PM ETBuild sessions, member success stories & product launches
  • Day 3 · Wed, April 289:00 AM – 1:00 PM ETVIP mastermind, networking & 90-day action planning

All times shown in Eastern Time (Orlando, FL)

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Days
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Hrs
00
Min
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General Admission
$497
  • National speakers
  • Live AI demos
  • Hands-on workshops
  • Member stories
VIP Experience
$997
  • Everything in GA
  • VIP mastermind
  • Priority seating
  • Exclusive launch access

Tickets aren't on sale yet — request early access and you'll be first to know.

Free learning

Start learning free.

Masterclasses, articles, podcasts, tools and guides — no purchase required.

Free masterclasses
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Blog
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Podcast
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YouTube
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Resource library
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AI articles
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Free tools
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Placement assessment
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Explore free learning
Michelle Hummel teaching AI business strategy
Learn with Michelle Hummel

Practical education from someone who builds this work every day.

  • 20+ years in digital marketing and business growth
  • Award-winning entrepreneur and instructor
  • AI integration and hands-on implementation
  • Marketing education and business building
  • Franchise marketing expertise
  • Continuous building and experimentation with new AI tools
Meet Michelle
Not sure where to start?

Tell us what you want to build.

I want to build an AI workforceI want to launch an AI-powered agencyI want to build a franchise growth systemI want to build + grow an appI want ongoing AI + marketing educationI need to train my teamI'm not sure yet
Don't want to build it yourself?

Learning is one path. Implementation is another.

Web Strategy Plus

Custom digital marketing, AI implementation and growth systems.

Explore implementation

Franchise Success Team

Done-for-you franchise marketing strategy and implementation.

Explore franchise services

Professional implementation services are separate from Web Media University tuition.

The future of business is being built right now.

Don't just watch it happen. Learn how to build it.

Find your path Start learning freeJoin Web Media University