Your Founder Story
Why you started, what shaped your approach and why your work matters.
Live Hands-On AI Video Storytelling Workshop
Turn Your Business Story Into a Video Series That Connects With Buyers
Join Michelle Hummel for a practical, two-hour workshop where you’ll develop a three-part video story series, write your scripts, and begin bringing your first story to life with AI-assisted video creation.
Your audience needs more than another promotional post. Help them understand what you believe, why your business exists, and how you help—through stories they can recognize themselves in.
- Tuition
- $97 one-time payment
- Format
- Two-hour live online workshop
- Live date
- Next live workshop date coming soon
- Included
- Toolkit + replay when ready
Standalone workshop · No AI avatar or prior avatar training required · Software subscriptions and generation credits are separate
What you will create
Leave With a Story You Can Actually Use
- 01
A clear audience and story objective.
- 02
A three-part video story series outline.
- 03
Three short video scripts.
- 04
A visual storyboard for the first video.
- 05
A first video draft or production-ready plan, depending on preparation, tool access and rendering time.
- 06
A publishing plan with a clear next step for viewers.
Progress depends on preparation and tool access. Finished rendered videos, leads and sales are not guaranteed.
Who this is for
For People With Something Worth Sharing
- Business owners and founders
- Coaches and consultants
- Marketing professionals
- Social media managers
- Speakers and authors
- Agency owners
- AI Avatar workshop graduates
You do not need an AI avatar, previous filmmaking experience or a dramatic personal story. You can create a useful series around your business journey, your audience’s challenges or the way you solve a problem.
Three story approaches
Find the Story That Fits Your Business
Your Audience’s Turning Point
A clearly fictional or illustrative story showing a familiar challenge, a decision and a possible path forward.
Your Method in Action
Explain a real process through a problem, an approach and a practical next step.
Real customer stories require permission and accurate representation. Fictional or dramatized examples should be identified clearly.
Curriculum
From Story Idea to a Purposeful Series
Module 1
Find the Story Behind Your Offer
Choose the audience, problem, message and purpose of your series. Find a specific moment or useful insight—not a sales pitch disguised as a story.
Module 2
Build Your Three-Part Story Arc
Recognition: introduce a relatable situation. Turning point: reveal an insight, decision or approach. Next step: show the practical application and invite action. Each video also provides value on its own.
Module 3
Write Scripts That Sound Human
Develop natural narration, specific details and clear transitions. Build emotional connection through honest storytelling rather than pressure or exaggerated claims.
Module 4
Plan Your Visuals
Create a storyboard, character descriptions and scene prompts. Choose an avatar-led, illustrated, cinematic or mixed-media approach that fits your story and available tools.
Module 5
Begin Creating With StoryBloomer
Explore Michelle’s available StoryBloomer workflow for moving from a story concept toward a visual production plan and video content. The demonstration will reflect the features and access confirmed before enrollment opens.
Module 6
Publish With Purpose
Choose a publishing sequence, captions and calls to action. Connect your videos to an appropriate offer, resource or conversation—with a useful next step, not an inflated promise.
Two hours, hands on
Your Workshop Agenda
0–15 minutes
Audience, purpose and story selection
15–35 minutes
Three-part story outline
35–60 minutes
Script development
60–80 minutes
Storyboarding and visual prompts
80–105 minutes
StoryBloomer demonstration and guided creation
105–120 minutes
Publishing plan and questions
Preparation helps you make progress during the working session. Bring a real topic and a short description of your audience.
Included workshop resources
Your Video Storytelling Toolkit
- Story Discovery Worksheet
- Three-Part Story Arc Planner
- Short Video Script Template
- Character and Visual Consistency Guide
- Scene and Storyboard Planner
- AI Story and Scene Prompt Pack
- Story Accuracy, Consent and Quality Checklist
- Three-Video Publishing Planner
- Workshop Replay
These resources are workshop inclusions; they are being prepared for this workshop and are not available to download yet. The real replay will be added when ready. This workshop does not include access to the separate AI Avatar Creator Toolkit.
StoryBloomer
See How Your Story Can Come to Life With StoryBloomer
Michelle will demonstrate her StoryBloomer workflow to show how a story concept can become a visual production plan and video content.
The workshop teaches a storytelling process you can apply with your preferred tools. Any StoryBloomer subscription, access requirements or generation credits will be disclosed before enrollment.
Written story examples · Illustrative, not client results
A Three-Part Series in Practice
01 · Recognition
The scattered week
A fictional business owner spends every Monday choosing another random promotional post. The audience hears about offers, but never understands the thinking behind the business.
02 · Turning point
The question that changes the plan
The owner asks: “What does my audience need to understand before they can choose?” They outline three stories explaining the problem, their approach and one practical action.
03 · Next step
An invitation with purpose
The owner shares a simple planning exercise viewers can try, then invites them to a relevant resource or conversation. The series has a clear purpose without promising a sale.
Membership bonus
Includes One Month of Web Media University
Continue learning with one month of Web Media University membership, including the resources and training available within your membership level.
Your $97 workshop registration is a one-time payment. The included membership month does not auto-renew. You will not be charged again unless you choose to continue. Your longer existing membership access is preserved.
Explore Web Media UniversityBefore class
Arrive With an Idea. Build From There.
- A computer and reliable internet connection.
- Access to the live meeting platform.
- A business, offer or topic to build the story around.
- A short description of the intended audience.
- Optional brand assets or images you have permission to use.
- Any required software accounts, disclosed before purchase.
You can complete scripts and storyboards even if you are not ready to generate video.
Your instructor
Create Alongside Michelle Hummel
Michelle Hummel
Founder of Web Media University and Web Strategy Plus
Michelle helps professionals and organizations apply AI to marketing, content creation and business systems. Her Web Media University teaching emphasizes practical, hands-on learning. In this workshop, she brings that approach to story planning, human-sounding scripts and purposeful video content.
FAQ
Questions Before You Join
Do I need to take the AI Avatar workshop first?
No. This workshop stands on its own. AI Avatar graduates can use their avatar as one storytelling option, but prior training is not required.
Do I need an AI avatar?
No. You can plan an illustrated, cinematic, narrated or mixed-media series instead. Choose the format that fits your message, permissions and available tools.
Is this suitable for beginners?
Yes. We begin with your audience and message, then work step by step through a story outline, scripts and visuals. No filmmaking experience or dramatic personal story is needed.
What will I complete during the workshop?
You will work toward an audience objective, a three-part outline, three short scripts, a first-video storyboard and a publishing plan. Your first video may be a draft or a production-ready plan, depending on preparation, software access and rendering time.
Will I finish all three videos during the session?
Finished rendered videos are not guaranteed. The two-hour session prioritizes a useful series plan and scripts, with guided creation where your tools and preparation allow. You can continue production afterward.
Do I need StoryBloomer?
The storytelling process works with your preferred tools. Michelle’s planned demonstration uses her available StoryBloomer workflow. Any required account, subscription or credit requirements will be disclosed before enrollment opens.
Are software subscriptions or generation credits included?
No software subscription or generation credits are currently confirmed as included. These costs are separate from the $97 tuition. Required tools and access details will be disclosed before purchase.
Can I use this process for client work?
Yes, the planning process can support client projects. Confirm your client’s approval, usage permissions and the commercial-use terms of any tools or assets you use. This workshop does not guarantee client outcomes.
Can I tell a customer’s story?
Only with appropriate permission and accurate representation. Do not invent quotes, results or identifying details. Clearly label fictional, composite or dramatized examples and never present them as actual customer experiences.
Will the workshop be recorded?
A replay is included once the real recording is ready. There is no recording available for this session yet. The replay and resource access period will be confirmed before enrollment opens.
Is Web Media University membership included?
Yes. Registration includes one month of Web Media University membership, with the resources and training available within your membership level. The Video Storytelling Toolkit is separate from the AI Avatar Creator Toolkit.
Does the membership automatically renew?
No. Workshop registration is a one-time $97 payment. The included membership month does not auto-renew, and you will not be charged again unless you choose to continue.
What if I already have a membership?
Your longer existing membership access is preserved. The included month does not replace or shorten an active membership and does not create another recurring charge.
For existing registration or refund-policy questions, contact the WMU team before enrolling.
Your next story starts here
Next Live Workshop Date Coming Soon
Enrollment is not open yet. Join the notification list for this workshop’s date and confirmed software requirements.
Optional related workshop
Want an Avatar to Tell Your Story?
Create Your AI Avatar with HeyGen is an optional companion workshop—not a prerequisite for Video Story Series.
Explore AI Avatar Training