Free Guide
How to learn digital marketing — step by step.
A no-fluff 5-step plan to go from beginner to working marketer in 90 days. Includes the workflows real marketers run every week — and the certifications actually worth earning.
The 5-Step Plan
Do this in order. Don't skip.
Step 01
Learn the landscape (Week 1)
Understand the core channels — SEO, content, social, email, paid ads, analytics — and how they fit together in a modern funnel. Skim, don't master, at this stage.
Step 02
Pick one specialization (Week 2)
Beginners try to learn everything. Winners pick one: SEO/AEO, social media, paid ads, email, or content. Choose based on what energizes you and where jobs exist in your market.
Step 03
Learn the tools (Weeks 3–4)
Get hands-on with the essentials: Google Analytics 4, Search Console, Meta Ads Manager, Canva, ChatGPT, and one scheduler (Buffer, Later, or Send Social Media).
Step 04
Build a portfolio (Weeks 5–8)
Do the work for real — a friend's business, a nonprofit, or a personal brand. Document strategy, execution, and results. Portfolio > pedigree in this industry.
Step 05
Get certified (Weeks 9–12)
Add credibility with a modern certification — AI Marketing, Social Media, or SEO. Employers and clients want to see you're current, especially with AI.
Real Workflows
Copy these weekly workflows
Weekly content sprint
Batch-write 5 posts + 1 email every Monday using ChatGPT + your brand voice guide.
Monthly SEO audit
Run GSC + Semrush → find 3 pages to improve → rewrite with better intent match and AEO structure.
Ads test-and-learn loop
Launch 3 creatives → kill bottom performer weekly → double budget on winner every 2 weeks.
Reporting cadence
Weekly internal dashboard, monthly one-page client scorecard. Templates beat perfection.
Learning loop
1 course lesson + 1 case study per week. Compounds faster than any bootcamp.
Your next step
Two ways to keep going — free, or the fastest path to certified.