Two Focused Sessions. One Practical AI Growth Plan.

A 2-day live virtual executive intensive delivered as two focused 3-hour implementation sessions — approximately 6 hours of live implementation. You'll map your AI Growth Systems Blueprint, begin building 1–3 AI systems relevant to your business, and leave with a 90-day implementation roadmap.

Yes. Every cohort is offered as a Daytime Executive Cohort (10:00 AM – 1:00 PM ET) or an Evening Executive Cohort (6:00 – 9:00 PM ET). Same curriculum, same implementation experience, same price — there is no premium for evening access. You choose your cohort during enrollment.

Less time in training, more focus on what matters. Executives don't need more hours of instruction — they need focused implementation around the highest-value AI systems for their business. The concentrated format respects your calendar and keeps every block tied to something you're actually building.

Executive AI Growth Systems Intensive™ focuses broadly on implementing AI-powered growth systems across marketing, visibility, lead generation, content, automation and business workflows. AI Workforce Academy™ focuses specifically on designing AI employee roles, architecting an AI workforce, building a functioning AI employee and demonstrating competency toward the Certified AI Workforce Architect™ credential. If your goal is broader AI-powered growth and implementation, choose the Executive Intensive. If your goal is specifically building and managing AI employees, choose AI Workforce Academy™.

The Professional AI Marketing Certification is best for people who want structured education and professional competency across AI marketing. The Executive Intensive is best for leaders who already understand the fundamentals and want focused implementation. AI Workforce Academy™ is best for people who specifically want to architect AI employees. Corporate AI Training is best for organizations that want customized education for larger teams. They're different entry points — there is no required sequence.

No. It's a helpful foundation if you're newer to AI marketing, but it isn't a prerequisite. Choose the program that matches your goals.

Executives, founders, agency owners, and growth-stage marketing leaders who are past the 'what is AI' stage and want focused implementation.

Your AI Growth Systems Blueprint, 1–3 selected AI systems started or implemented during the intensive, and a prioritized 90-day implementation roadmap with owners and KPIs. What you build during the Intensive depends on your business priorities, existing technology and selected implementation path.

No — and that's by design. The systems shown are examples of what you may choose to build. You'll focus on the 1–3 with the greatest leverage for your organization rather than trying to build everything in two sessions.

100% live and virtual. Sessions are recorded — Virtual and VIP passes include replay access, and VIP includes extended access.

Everything in the Virtual Pass plus a VIP pre-workshop strategy session, a 30-minute private AI systems audit with Michelle, personalized implementation recommendations, extended recording access, and priority post-intensive support. Any AI assistant or custom GPT is built collaboratively with you during the program — Michelle guides the build rather than delivering it as done-for-you work.

Up to five team members attend, plus a team AI opportunity assessment, collaborative systems planning, a team implementation roadmap, templates and resources, and a group implementation review.

Yes. See our Corporate AI Transformation Programs for private team intensives customized to your organization.

Full refund up to 14 days before the intensive. Within 14 days, you may transfer to a future cohort.

Almost every attendee is reimbursed by their employer. We provide invoices, W-9s, and a justification letter on request.

Yes — Day Two includes a dedicated block on AI agents and workflow automation, including triggers, human approvals, handoffs and quality control.

Yes — Day One includes a content and visibility block covering SEO, AEO, structured data and how to improve the way AI-powered search understands your business.

Capped so every attendee gets Michelle's eyes on their systems and roadmap. VIP and Team seats are prioritized for live review.