01

Part 1

Answerability

• Every page opens with a direct 2-sentence answer to its title question.
• Definitions, steps and comparisons use real headings, not styled text.
• Tables and lists exist where a model would want structured data.

02

Part 2

Evidence & authority

• Named author with credentials and a real bio page.
• First-hand data, screenshots or numbers on every commercial page.
• Sources cited inline with links, updated dates visible.

03

Part 3

Machine access

• Article, FAQ, Organization and Breadcrumb JSON-LD present and valid.
• One canonical URL per page; no duplicate trailing-slash variants.
• An llms.txt describing what your site covers and who it serves.

04

Part 4

Monitoring

• Ask ChatGPT, Perplexity and Gemini your top 10 buying questions monthly.
• Record whether you are cited, mentioned, or absent.
• Fix absences by publishing the exact missing answer, not more volume.