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The AEO Visibility Checklist
42 checks that decide whether AI search engines quote your brand.
Part 1
Answerability
- Every page opens with a direct 2-sentence answer to its title question.
- Definitions, steps and comparisons use real headings, not styled text.
- Tables and lists exist where a model would want structured data.
Part 2
Evidence & authority
- Named author with credentials and a real bio page.
- First-hand data, screenshots or numbers on every commercial page.
- Sources cited inline with links, updated dates visible.
Part 3
Machine access
- Article, FAQ, Organization and Breadcrumb JSON-LD present and valid.
- One canonical URL per page; no duplicate trailing-slash variants.
- An llms.txt describing what your site covers and who it serves.
Part 4
Monitoring
- Ask ChatGPT, Perplexity and Gemini your top 10 buying questions monthly.
- Record whether you are cited, mentioned, or absent.
- Fix absences by publishing the exact missing answer, not more volume.
Next step
Want this implemented with expert guidance?
The SEO & AEO Certification takes everything in this toolkit and turns it into a working system — with live instruction, feedback on your own work, and a credential at the end.