Social Media Marketing Course

From beginner to certified in 5 weeks.

A step-by-step social media marketing course that actually gets published work out the door. Strategy, content, community, ads, analytics — with a clear path to the Social Media Marketing Certification.

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Curriculum Outline

Everything a modern social media marketer needs

Module 1 — Strategy Foundations

Set goals that map to revenue
Audience research & personas
Pick the right platforms (not all of them)

Module 2 — Content That Converts

Content pillars & storytelling
Short-form video (Reels, TikTok, Shorts)
Canva & AI content workflows

Module 3 — Community & Engagement

DMs, comments, and social listening
Building a superfan flywheel
Handling negative feedback

Module 4 — Paid Social Fundamentals

Meta Ads Manager basics
Creative testing frameworks
Budgets & ROAS for beginners

Module 5 — Systems & Scheduling

Content calendars that actually work
Batching & repurposing
Team roles & approvals

Module 6 — Measurement & Growth

Native analytics for each platform
Monthly reporting template
Path to Social Media Certification

Beginner Path

Your first 5 weeks

1
Week 1 — Complete strategy module + set up your accounts
2
Week 2 — Content module + publish 5 pieces
3
Week 3 — Engagement module + community sprint
4
Week 4 — Analytics + build your first monthly report
5
Week 5+ — Optional: continue into the Social Media Marketing Certification

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