We believe AI should help every business grow — not just big companies.
AI is changing how businesses operate, market, sell, and serve customers. Most owners just don't know where to start. That's why we created AI Business Growth Lab.
Our Mission
Help entrepreneurs, marketers, business owners, nonprofits, consultants, and franchise organizations confidently use AI to grow faster, work smarter, and build better businesses.
Founder
Michelle Hummel
Our Story
Why we built this community.
For over two decades, Michelle Hummel has helped businesses grow through digital marketing, websites, SEO, automation, branding, and emerging technology.
As AI began transforming every aspect of business, Michelle realized something important:
Business owners didn't need more AI tools. They needed someone to show them how to actually use AI to grow their businesses.
So instead of creating another online course, we built something different — a community, a laboratory, a place where entrepreneurs learn together, build together, and shape the future together.
Meet Michelle
Meet Michelle Hummel
Founder of AI Business Growth Lab · Fractional CMO · AI Business Strategist · Speaker · Entrepreneur · Educator
Michelle has helped hundreds of organizations improve their marketing, embrace new technology, and build sustainable growth systems.
Her work is measured in transformation, not titles:
- Helping businesses attract customers.
- Helping organizations embrace AI.
- Helping entrepreneurs launch ideas faster.
- Helping marketing teams work smarter.
- Helping business owners future-proof their companies.
20+
Years of experience
500+
Businesses served
100
Founding Member seats
1
Thriving community
What Makes Us Different
Not another course. A movement.
We Build Together
Members don't just watch videos. They participate, collaborate, and help shape future AI products.
We Teach Practical AI
No hype. No overwhelming jargon. Everything is focused on real business growth.
We Build Real Businesses Live
Through Build with Michelle: Live AI Lab, members watch real AI apps and workflows come to life.
We Give You the Tools
Prompts, templates, AI tools, beta software, guides, workshops, and practical resources.
We Grow Together
Business growth is a continuous journey supported by coaching, community, and innovation.
We Show Up for You
Direct access to Michelle and the team — real answers, real feedback, real momentum.
Our Vision
Building the future of AI for business.
The next generation of successful businesses won't simply use AI. They'll build with AI.
Our vision is to create the world's most valuable community where entrepreneurs, marketers, and business leaders learn, test, build, and grow using artificial intelligence.
We aren't building another course platform. We're building an innovation ecosystem.
What You'll Find Here
Everything you need to grow with AI.
Weekly Live AI Workshops
Hands-on sessions on the tools and strategies shaping business today.
Build with Michelle: Live AI Lab
Watch real AI applications and business systems built in real time.
Business Networking Sessions
Connect with entrepreneurs, marketers, and operators building the future.
AI Prompt Library
Battle-tested prompts for marketing, sales, service, and operations.
AI Tools Match
Find the right AI stack for your business, without wasting money.
Beta Access to New AI Apps
Be first to test the AI products we're building for members.
Certification Programs
Credentials that prove you can actually apply AI to grow a business.
Business Templates
Plug-and-play templates for plans, campaigns, and operations.
Marketing Playbooks
Step-by-step playbooks used by real businesses to scale with AI.
AI Business Growth Summit
Our annual gathering of AI-forward operators and innovators — Orlando, April 26–28, 2027.
Members-Only Idea Vault
A living library of AI ideas, experiments, and wins contributed by the community.
Founder Office Hours
Bring your business questions live and get direct guidance from Michelle.
Our Community
Who we serve.
Regardless of technical experience, there is a place for everyone.
Innovation Timeline
Your journey with us.
The platform grows with you.
Today ·Join AI Business Growth Lab
Learn AI
Build Your Business
Launch AI Apps
Earn Certifications
Attend the AI Business Growth Summit
Become an AI Industry Leader
Core Values
What we stand for.
Innovation
Always exploring what's next.
Community
Growing together.
Action
Learning by building.
Generosity
Sharing practical knowledge.
Curiosity
Never stop experimenting.
Integrity
Teach what actually works.
Growth
Continuous improvement for ourselves and our members.
Trust
Real relationships, real accountability.
A Final Invitation
You're not too late.
You're early.
AI is changing business faster than any technology we've seen before.
The businesses that learn today will lead tomorrow.
Whether you're just getting started or ready to build advanced AI-powered systems, we'd love to help you grow.
Join the AI Business Growth Lab and build the future with us.