Looking for the next app-launch workshop?
The updated App Launch & Marketing Lab offer is now First App Users: one two-hour workshop with a 30-day launch plan. Existing Lab sessions and registrations remain unchanged below.
View First App Users WorkshopTwo working sessions on your app.
A small, hands-on Lab for founders who already have an app or are close to launch. You leave with sharper positioning, a first-user plan and a written 90-day growth plan. $97, application only.
Two sessions
Live, working sessions — not lectures. Bring your app and leave with decisions made.
Kept small
Seats are limited per Lab so every founder gets time and feedback on their own product.
$97 total
One payment after your application is accepted. No subscription, no auto-billing.
Upcoming Labs
Dates for the next Lab are being finalized. Apply and we'll email you as soon as they're set.
Session 1 — Position it so people want it
- Sharpen who your app is for and the problem it removes
- Rewrite your one-line pitch and first-screen promise
- Pick the one channel that fits your app right now
Session 2 — Get first users and keep them
- Build your first-user plan with a real weekly target
- Fix the activation step where new users go quiet
- Leave with a written 90-day growth plan you can run
What's included
- Two live working sessions on your own app
- Live feedback on your positioning and first screen
- Growth plan template and channel worksheets
- Replays for everyone who registers
- Direct answers to your questions in the room
Apply for the next Lab
Tell us about your app and what you want to solve. We review every application and email you next steps, including how to complete your $97 enrollment.
Application only · $97 one-time · No subscription