Franchise Owner Local Marketing
Generate more customers and revenue in your local market while amplifying corporate marketing.
Who this track is for
Franchise Owners, Multi-Unit Operators, Local Managers, Franchisee Marketing Teams
For franchise owners and operators who need practical, local marketing that fills the calendar week after week.
Who this track is for
Franchise Owners, Multi-Unit Operators, Local Managers, Franchisee Marketing Teams
What you'll learn
- Local SEO
- Google Business Profile
- Facebook marketing
- Instagram marketing
- Short-form video
- Reviews and reputation
- Local community marketing
Available training
2 trainings available now in this track.
Watch these on demand inside the Academy. Progress and certificates are tracked automatically.
Google Business Profile for Franchise Owners
Optimize local visibility and increase customer discovery.
Local SEO for Franchise Locations
Improve search visibility within individual franchise territories.
Founding Member training roadmap
Here's exactly what's coming to this track.
Every training below is planned or in production. Nothing here is presented as finished until it's marked Available Now.
Every training in this track is published and available.
Live education
Upcoming live sessions & recent recordings.
What's New in AI for Franchise Marketing
September 17, 2026
A working session on the AI tools, prompts, and automations franchise teams should be using right now. The recording is added to the growing Academy library after the session.
- What's New in AI for Franchise Marketing
- LinkedIn Strategies for Franchise Leaders
- Social Media for Franchise Owners
- Local SEO & Google Business Profile
- AI-Powered Content Creation
Recent recordings
- Google Business Profile for Franchise Owners
- Local SEO for Franchise Locations
Resources & certifications
Tools, downloads and credentials in this track.
Resources & downloads
- Implementation checklists
- AI prompt libraries
- Marketing plan worksheets
- Templates and swipe files
- Session recordings and slides
Downloads are attached to each training as it's released and available to members inside the Academy.
Certifications available
Franchise Marketing Academy Graduate
The capstone credential covering the full Academy core curriculum.
Franchise Local Marketing Certification
Proves practical command of local marketing for a franchise location.
AI-Powered Franchise Marketing Certification
Proves working ability to apply AI across franchise marketing.
Franchise Social Media Certification
Proves command of social content and community for franchise brands.
Founding Member input
What should we teach next?
Founding Members are helping shape Franchise Marketing Academy. Suggest a training topic, ask a marketing question, or vote on what's already been suggested.
Submit a topic or question
Founding Members can suggest topics, submit questions and vote on what gets built next.
Join Franchise Marketing AcademySuggested by members
Member suggestions and voting are visible inside the Academy.
Other learning tracks
Explore the rest of the Academy.
Want access to this learning track?
Founding Members get every training in this track as it's released, monthly live education with Michelle Hummel, downloadable resources and the ability to shape what gets taught next.