Franchise Development & Business Growth
Generate more qualified franchise development opportunities and a stronger growth pipeline.
New trainings are being added regularly for Founding Members — you'll get access the moment each one is released.
Who this track is for
Franchise Development Directors, Franchise Sales Teams, CEOs, Emerging Franchisors, Business Development Professionals
For teams responsible for awarding units — lead generation, nurture, thought leadership, and conversion of franchise candidates.
Who this track is for
Franchise Development Directors, Franchise Sales Teams, CEOs, Emerging Franchisors, Business Development Professionals
What you'll learn
- Franchise lead generation
- LinkedIn prospecting
- Franchise development funnels
- Thought leadership
- Webinar marketing
- Email nurturing
- CRM strategies
- AI-powered prospecting
Available training
Founding Member curriculum now being built.
0 trainings are on the roadmap for this track. New training is released as each live session is delivered — Founding Members get access first.
Founding Member training roadmap
Here's exactly what's coming to this track.
Every training below is planned or in production. Nothing here is presented as finished until it's marked Available Now.
Every training in this track is published and available.
Live education
Upcoming live sessions & recent recordings.
What's New in AI for Franchise Marketing
September 17, 2026
A working session on the AI tools, prompts, and automations franchise teams should be using right now. The recording is added to the growing Academy library after the session.
- What's New in AI for Franchise Marketing
- LinkedIn Strategies for Franchise Leaders
- Social Media for Franchise Owners
- Local SEO & Google Business Profile
- AI-Powered Content Creation
Recent recordings
Recordings from each live session are published here as the Founding Member curriculum is built.
Resources & certifications
Tools, downloads and credentials in this track.
Resources & downloads
- Implementation checklists
- AI prompt libraries
- Marketing plan worksheets
- Templates and swipe files
- Session recordings and slides
Downloads are attached to each training as it's released and available to members inside the Academy.
Certifications available
Franchise Marketing Academy Graduate
The capstone credential covering the full Academy core curriculum.
AI-Powered Franchise Marketing Certification
Proves working ability to apply AI across franchise marketing.
Franchise Development Marketing Certification
Proves ability to generate and convert qualified franchise candidates.
Franchise Social Media Certification
Proves command of social content and community for franchise brands.
Founding Member input
What should we teach next?
Founding Members are helping shape Franchise Marketing Academy. Suggest a training topic, ask a marketing question, or vote on what's already been suggested.
Submit a topic or question
Founding Members can suggest topics, submit questions and vote on what gets built next.
Join Franchise Marketing AcademySuggested by members
Member suggestions and voting are visible inside the Academy.
Other learning tracks
Explore the rest of the Academy.
Want access to this learning track?
Founding Members get every training in this track as it's released, monthly live education with Michelle Hummel, downloadable resources and the ability to shape what gets taught next.