Now that businesses of all sizes have realized that social media is here to stay, a significant percentage want to learn the best way to utilize these networks for promotional purposes. For many businesses, one of the biggest challenges is balancing employee sharing with ensuring that no one does anything that could damage the company's brand. Read the rest of this entry →

With over 225 million users, LinkedIn has become a central hub for anyone who's serious about their career. While most professionals are aware that this site is a great tool for building their personal brand, many businesses don't realize just how useful it can be for increasing leads and ultimately sales. Read the rest of this entry →

Although the site isn't as large as Facebook, one of the main reasons that so many people are still interested in LinkedIn training is because there's a lot of value in this network. And thanks to initiatives by the company like investing heavily in their mobile experience, the overall size and value of LinkedIn continues to grow. Read the rest of this entry →

When people think of social networks, they often first think of places where people go to kill downtime by looking at fun pictures or checking up on the latest gossip. While that definitely describes one way that people use social networks, it's just the tip of the iceberg in terms of how social influences online behavior.
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If you want to use LinkedIn to help grow your business, here are ten proven LinkedIn marketing techniques:

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LinkedIn Training for business isn't just for bringing in new clients. With the right training, you can also learn how to use LinkedIn to attract the best prospects for your company. If you want to bring in talented individuals who can help your company continue to grow, let's go over how to improve your LinkedIn company page, as well as how to use features like LinkedIn Groups to connect with great prospects: Read the rest of this entry →

Social media marketing is showing no signs of slowing down. In fact, the latest CMO survey from the Duke University Fuqua School of Business found out that companies will spend more than 10% of their marketing budgets on social media efforts this year. "Social media, as a percentage of marketing budgets, is expected to more than double over the next five years," says Chris Moorman, director of the CMO survey, which surveyed 468 chief marketing officers in the U.S.

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