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When people think of social networks, they often first think of places where people go to kill downtime by looking at fun pictures or checking up on the latest gossip. While that definitely describes one way that people use social networks, it’s just the tip of the iceberg in terms of how social influences online behavior.
Although their owners may have profiles on it, many businesses forget that LinkedIn is another very popular social network. And a big part of why it can be such a powerful component of your social media marketing strategy is because it’s not associated with activities like wasting time by sharing silly pictures.
Instead, LinkedIn has built a reputation as the online destination for professionalism. In the past, that meant people turned to LinkedIn when they decided it was time to find a new job. While that activity continues today, LinkedIn is used for many other purposes as well. From networking to establishing thought leadership, this site mirrors the diverse nature of the offline business world.
If your business is B2B in nature, the value proposition of LinkedIn is a no-brainer. But even if you’re a B2C business, there are four important reasons why this site should be part of your overall social media management strategy:
Build your personal brand
Personal branding isn’t something that only benefits people like consultants or public speakers. Instead, it’s an activity that can help anyone in business. Even if you aren’t selling to other business owners, that doesn’t mean there isn’t value in increasing your visibility within your industry. On the contrary, building a personal brand that allows you to open new doors can directly impact your business in a positive way.
Take advantage of free marketing
Not only can you have a LinkedIn profile for yourself, but you can also have a page for your business. Since people are spending more and more time on LinkedIn, it’s a great place to increase visibility. An added bonus is if you properly optimize your company page for SEO, it can rank well for some of your target search terms.
Open up partnerships and other opportunities
Although you don’t have to devote hours a day to LinkedIn, spending time on the site strengthening your network, and engaging with others can open up business opportunities that may not have even crossed your mind. Whether it’s a partnership, joint marketing, or other opportunities, these are things that can definitely help your business.
Find great new team members
Even if you aren’t currently hiring, LinkedIn is a great way to connect with people who may become great employees in the future. And if you are actively looking for someone to join your team, LinkedIn will make it easy to find the perfect pool of candidates. Ready to learn more about LinkedIn Marketing? Check out our LinkedIn training course.
Web Media University offers 3 great ways to earn your Social Media Management Certification!
On-Demand – Get Instant Access so you can train at your own pace!
In-Person – Join your peers in a classroom in your local city!
Live Virtual – Login to screen-sharing software and learn in real-time virtually!
Looking to learn even more? Consider becoming a member of Web Media University.
Cancel online anytime. All for $99 per month!
Could you or your company benefit from social media training? Looking for social media training for your employees or franchise owners? Be sure to check out our most popular team training workshops. Need custom social media training for your Industry? Look no further, Web Media University is the only social media training company that offers industry-specific training for the top industries, learn more.
Not sure which training option works best for you? Book a free consultation with our expert teacher who can assess your current skill level and recommend the best training program for you or your team!
Michelle Hummel is the CEO of Web Media University. She was recently nominated for the Woman-Owned Business of the Year! CEO of Web Strategy Plus, a full-service digital marketing agency. She’s a passionate Social Media Trainer with 15+ years of successful online business development, sales, and marketing experience. She also holds a valuable Internet Marketing Degree however in the ever-changing world of web marketing she strives to learn something new every day.
She travels Nationwide visiting the 26 Social Media Enthusiasts Chapters she developed Nationwide delivering in-depth social media training. A current contributing editor to The Franchise Dictionary Magazine and she has written 3 books in her series called, “The Social Media Magnet: Everything You Need to Know to Attract Customers with Social Media”, where she shares her best-kept secrets to success. She also specializes in helping Franchisors and Franchisees develop an integrated web marketing program to drive leads. She’s available for interviews via email, telephone, Skype video, news segments on location, and more. Just let her know how she can help!
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