Web Media University is Blogging

4 Powerful Ways to Approach Social Media Training and Get Results

blog

0 Flares 0 Flares ×

Now that businesses of all sizes have realized that social media is here to stay, a significant percentage want to learn the best way to utilize these networks for promotional purposes. For many businesses, one of the biggest challenges is balancing employee sharing with ensuring that no one does anything that could damage the company's brand.

If you're trying to figure out how to integrate social media into your organization, social media training can provide everything you need to get your entire team on the same page. Since social media is such a broad topic, let's take a look at some of the different ways that businesses decide to approach training

Determining a clear social media objective for your business

Before you dive into any type of training, it's important to know exactly what you want to accomplish. For most organizations, there are several components that make up their overall objective. The first is protecting their brand. Given that there seems to be multiple major social media snafus every week, no business wants to end up with that type of negative press.

The other key component is figuring out the role of social media in an overall marketing strategy. Depending on your specific business, your objectives may range from increasing brand awareness to bringing in targeted traffic for your free email newsletter.

Figuring out what needs to be covered

Once you know exactly what you're trying to accomplish with training, you need to think about what should be covered. Since most companies benefit most from utilizing multiple social media networks, training should reflect the unique nature of each of those sites. For example, the best practices for utilizing Twitter differ significantly from what works best on Facebook or Instagram.

Considering the ongoing nature of training

Not only do social networks change on a regular basis, but new entrants can significantly alter the social landscape in a fairly short period of time. Because social media continues to evolve, it's best to think of training as an ongoing process instead of something that your team will only ever need to do once.

Tying training to real life

Since social media management involves engaging with real people on an ongoing basis, it's important to tie training to real situations as often as possible. By speaking in concrete terms instead of abstractions, your team will understand exactly what they need to focus on, as well as what they should avoid doing.

As you can see, there's a lot that goes into quality social media training. While it's worth figuring out your organization's specific objectives, coming up with the right material can be very time-consuming.

Saving time and getting maximum value is why many companies opt to go through an established program. For a proven social media certification program, take a look at the details of Web Media University's comprehensive social media training.

Leave a Reply

Your email address will not be published. Required fields are marked *

2018 Calendar
Jan: Marketing Plan Development
Feb: Social Media Tools Review
Mar: Social Media Optimization
Apr: Branding and Advertising
May: Content and Article Marketing
Jun: Video and Blog Marketing
Jul: Email and Mobile Marketing
Aug: Pay Per Click Marketing
Sep: Search Engine Optimization
Oct: Social Media Management
Nov: Building Brand Advocates
Dec: Business Networking and Sales
Each month we will be featuring live webinars from our teachers on the above topics. Get exclusive access as a Web Media University member.
Featured Teacher
  • MICHELLE HUMMEL

    MICHELLE HUMMEL

    Michelle was recently nominated for the Women Owned Business of the Year! CEO of her own full service social media marketing agency Web Strategy Plus.  She holds a valuable degree in Internet Marketing with a strong 15+ year background in the field. She has published 2 books in her series titled, “The Social Media Magnet: everything you need to know to attract customers with social media”, where she shares her best kept secrets to success. Michelle travels Worldwide delivering keynotes and in-depth social media certification training to companies. She founded the Social Media Enthusiasts community with chapters Nationwide. Also a current contributing editor to The Social Media Monthly Magazine. Read More »