There are numerous reasons that businesses need to have a social media policy. The majority of individuals do not realize the potential danger that can be created through representing an organization in a negative way on social media. Therefore, it's necessary to have rules and regulations which create standards for people to follow so that a company is represented properly on social media. Read the rest of this entry →

Digital marketing is a field that continues to grow at a rapid pace. What's interesting about digital marketing is the field itself evolves almost just as fast. This rapid evolution means companies of all sizes find it challenging to hire people who have the current knowledge and skills to step right into a role in a meaningful way.

While there are definitely benefits to having a college degree, those benefits don't directly cross over to the digital marketing field. Even if a degree includes courses that are focused on digital, the curriculum isn't updated often enough to reflect the current state of digital marketing.

Whether you're interested in moving into the digital marketing field or want to get a promotion within it, you're probably wondering what steps you should take We're going to explain why social media certification training is the best thing you can do along with how to get started on this path. Read the rest of this entry →

Because social media has become so ingrained in most people's daily lives, any company that wants to get grow should be utilizing the appropriate social media channels. Not only does social media provide a way to get in front of new potential customers, but it also provides a way to increase engagement with existing customers.

Read the rest of this entry →

Since blogging has been around for more than a decade, it’s well established that this practice has evolved far beyond individuals talking about how their day went. In fact, blogging has become so prevalent that there’s talk about an overabundance of online content. As a result, some businesses are questioning whether or not blogging is right for them. In addition to concerns about there already being too much content, some businesses simply haven’t come around to this method of online marketing. Read the rest of this entry →

Currently, there's a big disconnect between how many companies are using social media, and how many companies feel that their usage is effective. Specifically, a report by Harvard Business Review found that while 79% are utilizing social media, only 12% feel they're doing so effectively. Because most companies now understand the importance of social media but still aren't sure how to properly utilize these channels, it shouldn't come as a surprise that they're looking for employees who do. And if you want to be a job seeker who does have those skills, social media marketing courses can provide the training you need.

Read the rest of this entry →

Before businesses commit to any type of Twitter training, they generally want to know exactly why they should be using this platform. To answer that question, let's look at ten key reasons why your business should utilize Twitter:

Read the rest of this entry →

With hundreds of millions of people using social media in the United States and billions more across the rest of the world, it’s not surprising that businesses across all industries have taken notice of sites like Facebook, Twitter, Instagram and Pinterest. While businesses of all sizes understand that social media is a powerful way for them to connect with potential and current customers, that doesn’t mean it’s easy to do. Since so many businesses have personally experienced the challenges that go along with building a meaningful presence on social media platforms, there’s a lot of demand for solutions. One solution that many businesses pursue is hiring a social media manager. Because engagement is such an important driver of social media activity, businesses want someone who can build a thriving community through real interactions. Read the rest of this entry →

Nordstrom and Target are just two examples of retailers that are experimenting with creative ways to utilize Pinterest. Retailers of all sizes are finding ways to harness the massive user base of this site and drive traffic directly to their own.

One of the ways Nordstrom is using the site is by actually marking items like handbags and shoes in their retail stores with physical tags. And for Target, one approach they're taking is creating collections based around the activity of Pinterest's top users. Pinterest users, also commonly referred to as pinners, aren't only influencing Target. Other brands like Caribou are also making product decisions based on pinner's activity. The coffee brand created a special blend based on what their Pinterest fans expressed interest in. Read the rest of this entry →

Most businesses are aware of the fact that they need to have a presence on Facebook. However, simply putting up a page isn't enough to get results from Facebook. An important part of Facebook training for business is knowing how to not only get attention for your page, but how to get traffic from Facebook to your business website.

If you know that Facebook can do a lot for your business but you have no idea how to get started, don't feel stressed. Instead, all you need to do is keep reading so that you can learn exactly how to utilize Facebook for business by driving traffic directly to your website: Read the rest of this entry →

In the latter part of 2019, some marketers and business owners began to notice that their Facebook posts didn't seem to be reaching as many people. Although there wasn't anything conclusive evidence at first, it's now been confirmed that Facebook has taken steps to reduce the exposure of posts made by businesses. The main exception to that reduction is the changes Facebook has made in terms of encouraging paid distribution.

Read the rest of this entry →