Before businesses commit to any type of Twitter training, they generally want to know exactly why they should be using this platform. To answer that question, let's look at ten key reasons why your business should utilize Twitter:
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In the latter part of 2019, some marketers and business owners began to notice that their Facebook posts didn't seem to be reaching as many people. Although there wasn't anything conclusive evidence at first, it's now been confirmed that Facebook has taken steps to reduce the exposure of posts made by businesses. The main exception to that reduction is the changes Facebook has made in terms of encouraging paid distribution.
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You've probably read at least a handful of blog posts that talk about content marketing. If you spend a fair amount of time reading about online marketing, you've probably actually come across a few case studies about content marketing. While both blog post and case studies are useful sources of information about content marketing, they're generally focused on how small and large businesses are utilizing this marketing technique.
What most sources of information about this topic don't touch on is whether or not content marketing is a good fit for personal branding. The answer to that question is not only is it a good fit, but if you're serious about building a strong personal brand, you definitely need to be engaged in content marketing. Let's go over four different reasons why this strategy works so well:
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When marketers talk about the power of Twitter, what they're really talking about is the power of people. One of the key lessons of Twitter training for business is that you need to use this platform to target the right people. Although you can drive a lot of traffic without the right targeting, the majority of that traffic isn't going to be people who are likely to become customers.
While having a large number of followers may look impressive, if you want your Twitter for business efforts to have an impact on your bottom line, you need to focus on quality over quantity. Now that you know why it's so important to target the right Twitter users, let's take a look at several different ways to connect with the right people: Read the rest of this entry →
Why should Pinterest be part of your social media marketing strategy? Of all the potential answers to that question, the most compelling is the ability of Pinterest to drive traffic. Just as with SEO, not only can Pinterest drive traffic to your website, but it can send the type of targeted and quality traffic that's most likely to convert into actual customers.
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After you get used to how Pinterest works, one of the goals you'll likely have is to increase your total number of followers. While pursuing quantity simply for the sake of vanity metrics isn't the most effective strategy, there are definite benefits to increasing the number of targeted followers your profile has. As more people who are interested in what your business is sharing start following it, you'll be able to increase repins, likes, comments, impressions, and clicks. That, in turn, can help you with branding, driving traffic, attracting more leads and ultimately increasing sales. Read the rest of this entry →
LinkedIn Training for business isn't just for bringing in new clients. With the right training, you can also learn how to use LinkedIn to attract the best prospects for your company. If you want to bring in talented individuals who can help your company continue to grow, let's go over how to improve your LinkedIn company page, as well as how to use features like LinkedIn Groups to connect with great prospects: Read the rest of this entry →
It wasn't that long ago when many businesses were still skeptical about the long-term effectiveness of social media. However, because social media has absolutely exploded over the last four years, that skepticism is gone. Not only are businesses embracing social media, but many are scrambling to put enough resources towards it. An area of focus for businesses of all sizes is social media training. Since businesses are realizing the benefits of having employees who are all socially savvy, they're looking for ways to provide effective training.
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Digital marketing is a field that continues to grow at a rapid pace. What's interesting about digital marketing is the field itself evolves almost just as fast. This rapid evolution means companies of all sizes find it challenging to hire people who have the current knowledge and skills to step right into a role in a meaningful way.
While there are definitely benefits to having a college degree, those benefits don't directly cross over to the digital marketing field. Even if a degree includes courses that are focused on digital, the curriculum isn't updated often enough to reflect the current state of digital marketing.
Whether you're interested in moving into the digital marketing field or want to get a promotion within it, you're probably wondering what steps you should take We're going to explain why social media certification training is the best thing you can do along with how to get started on this path. Read the rest of this entry →
When businesses first start with social media, they generally do everything manually. Since there’s a lot that goes into understanding a target audience and what they like, this manual approach is usually a good learning opportunity. But at some point, a business will start to feel the strain of manually managing all of their social media efforts. This is often a time when a business starts to fall off track with its social efforts and loses momentum.
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