If you want to use LinkedIn to help grow your business, here are ten proven LinkedIn marketing techniques:
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If you’re looking for a proven way to grow your business, social media marketing is an excellent option. By learning the ins and outs of social media marketing, you’ll be able to harness the power of some of the fastest-growing platforms on the Internet to connect with potential customers. This learning path is also great for anyone who wants to change or advance their career. The one drawback to this type of marketing is social media continues to evolve at a very rapid pace. As a result, many people try to use social media platforms for marketing, only to give up in frustration when they don’t see the results they’re expecting. Read the rest of this entry →
Nordstrom and Target are just two examples of retailers that are experimenting with creative ways to utilize Pinterest. Retailers of all sizes are finding ways to harness the massive user base of this site and drive traffic directly to their own.
One of the ways Nordstrom is using the site is by actually marking items like handbags and shoes in their retail stores with physical tags. And for Target, one approach they're taking is creating collections based around the activity of Pinterest's top users. Pinterest users, also commonly referred to as pinners, aren't only influencing Target. Other brands like Caribou are also making product decisions based on pinner's activity. The coffee brand created a special blend based on what their Pinterest fans expressed interest in. Read the rest of this entry →
Social media is taking the marketing sector by storm. Facebook, Instagram, Twitter and more are all great outlets for connecting with current customers and cultivating a whole new client base. One of the best ways to let prospective employers know you have the knowledge and experience to manage their social media marketing campaign is to complete social media certification.
Why Should You Get Social Media Certification? Read the rest of this entry →
It generally doesn’t take a whole lot of time for new Pinterest users It generally doesn't take a whole lot of time for new Pinterest users to be invited to participate in a group board. One reason those invitations are so common is because it's quite easy to start this type of board. All it requires is for at least two people to pin on the same board. Because group boards are fairly popular among users, many businesses want to know if it's a good fit for their Pinterest strategy. Read the rest of this entry →
When Facebook changed their algorithm and reduced organic reach, a lot of businesses panicked. They worried that this change would torpedo all the work they had put into building a following on Facebook. For businesses that had made the mistake of buying low-quality followers just to boost their numbers, it’s safe to say that their “investments” didn’t pay off. But for businesses who have a real following, things don’t have to be so bleak.
It’s true that even if you have a quality following, you probably aren’t happy when you look at the current reach analytics for your posts. However, what businesses often forget is the reality of Facebook. When you pull up your personal Facebook feed or the feed of any other individual user, the first thing you’re going to notice is there’s no shortage of content. Read the rest of this entry →
One of the biggest criticisms that businesses have about Twitter is that for all the hype surrounding it, the platform doesn't drive real results. Although it's easy to understand why plenty of businesses feel that way, it's not actually a problem with Twitter. Instead, it's simply because they don't know the best strategy for fully utilizing this platform. Read the rest of this entry →
When marketers talk about the power of Twitter, what they're really talking about is the power of people. One of the key lessons of Twitter training for business is that you need to use this platform to target the right people. Although you can drive a lot of traffic without the right targeting, the majority of that traffic isn't going to be people who are likely to become customers.
While having a large number of followers may look impressive, if you want your Twitter for business efforts to have an impact on your bottom line, you need to focus on quality over quantity. Now that you know why it's so important to target the right Twitter users, let's take a look at several different ways to connect with the right people: Read the rest of this entry →
With hundreds of millions of people using social media in the United States and billions more across the rest of the world, it’s not surprising that businesses across all industries have taken notice of sites like Facebook, Twitter, Instagram and Pinterest. While businesses of all sizes understand that social media is a powerful way for them to connect with potential and current customers, that doesn’t mean it’s easy to do. Since so many businesses have personally experienced the challenges that go along with building a meaningful presence on social media platforms, there’s a lot of demand for solutions. One solution that many businesses pursue is hiring a social media manager. Because engagement is such an important driver of social media activity, businesses want someone who can build a thriving community through real interactions. Read the rest of this entry →
Currently, there's a big disconnect between how many companies are using social media, and how many companies feel that their usage is effective. Specifically, a report by Harvard Business Review found that while 79% are utilizing social media, only 12% feel they're doing so effectively. Because most companies now understand the importance of social media but still aren't sure how to properly utilize these channels, it shouldn't come as a surprise that they're looking for employees who do. And if you want to be a job seeker who does have those skills, social media marketing courses can provide the training you need.
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