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How Twitter Brings More Customers to Your Website

How Twitter Brings More Customers to Your Website

The Internet has fundamentally changed the definition of effective marketing. Companies can no longer rely on blasting out mass messages and hoping customers respond. Because the Internet provides people with so many options, effective marketing has to earn potential customers' attention instead of trying to hijack it through brute force. This significant shift in strategy is known as inbound marketing. Read the rest of this entry

LinkedIn for Business Top 5 Ways to Increase Sales With LinkedIn Groups

Top 5 Ways to Increase Sales With LinkedIn Groups

With over 225 million users, LinkedIn has become a central hub for anyone who's serious about their career. While most professionals are aware that this site is a great tool for building their personal brand, many businesses don't realize just how useful it can be for increasing leads and ultimately sales. Read the rest of this entry

Blog Weblog Media Online Messaging Notes Concept

Blog SEO – How to Optimize Your Blog for Search Engines

There are a number of ways to drive traffic to a blog. One that has been around for over a decade but continues to be very valuable is blog SEO. By optimizing your blog for search engines, you won't just attract traffic to your blog. Instead, you'll attract visitors that have already expressed an interest in the kind of topics you write about on your blog. So whether you're using your blog to promote your business or are monetizing your blog through different methods like advertising, the right approach to search engine optimization can create a lot of value for your blog. Here's how to get started with getting your blog ranked for the right terms: Read the rest of this entry

social media certification

Three Reasons Social Media Certification Is Worth It

Social media is taking the marketing sector by storm. Facebook, Instagram, Twitter and more are all great outlets for connecting with current customers and cultivating a whole new client base. One of the best ways to let prospective employers know you have the knowledge and experience to manage their social media marketing campaign is to complete social media certification.

Why Should You Get Social Media Certification? Read the rest of this entry

Social Media Certification

How Social Media Certification Can Give You An Edge in the Job Market

Currently, there's a big disconnect between how many companies are using social media, and how many companies feel that their usage is effective. Specifically, a report by Harvard Business Review found that while 79% are utilizing social media, only 12% feel they're doing so effectively. Because most companies now understand the importance of social media but still aren't sure how to properly utilize these channels, it shouldn't come as a surprise that they're looking for employees who do. And if you want to be a job seeker who does have those skills, social media marketing courses can provide the training you need.

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The words Why all employers need to provide employees with social media training over various symbols of social media and communication

Why All Employers Need To Provide Employees With Social Media Training

There are numerous reasons that businesses need to have a social media policy. The majority of individuals do not realize the potential danger that can be created through representing an organization in a negative way on social media. Therefore, it's necessary to have rules and regulations which create standards for people to follow so that a company is represented properly on social media. Read the rest of this entry

Social Media Training Tips

8 Important Social Media Training Tips for Your Company’s Social Media Marketers

Companies that invest in social media training do so because they understand how these platforms can move their business forward. Since the social media efforts of most companies involve more than one person, it's important for all efforts to be consistent. To help keep a brand's message consistent across all social mediums, here are eight actionable tips:

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Social Media Training

Since Social Media Training Is No Longer Optional, Find Out How Companies Should Do It

It wasn't that long ago when many businesses were still skeptical about the long-term effectiveness of social media. However, because social media has absolutely exploded over the last four years, that skepticism is gone. Not only are businesses embracing social media, but many are scrambling to put enough resources towards it. An area of focus for businesses of all sizes is social media training. Since businesses are realizing the benefits of having employees who are all socially savvy, they're looking for ways to provide effective training.

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Twitter Training Tips
2020 Calendar
Jan: Marketing Plan Development
Feb: Social Media Tools Review
Mar: Social Media Optimization
Apr: Branding and Advertising
May: Content and Article Marketing
Jun: Video and Blog Marketing
Jul: Email and Mobile Marketing
Aug: Pay Per Click Marketing
Sep: Search Engine Optimization
Oct: Social Media Management
Nov: Building Brand Advocates
Dec: Business Networking and Sales
Each month we will be featuring live webinars from our teachers on the above topics. Get exclusive access as a Web Media University member.
Featured Teacher
  • MICHELLE HUMMEL

    MICHELLE HUMMEL

    Michelle was recently nominated for the Women Owned Business of the Year! CEO of her own full service social media marketing agency Web Strategy Plus.  She holds a valuable degree in Internet Marketing with a strong 15+ year background in … Continue reading →Read More »