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10 Creative Ways To Use Your LinkedIn Company Page To Connect With Top Prospects

WMU2-10 Creative Ways To Use Your LinkedIn Company Page To Connect With Top Prospects
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LinkedIn Training for business isn't just for bringing in new clients. With the right training, you can also learn how to use LinkedIn to attract the best prospects for your company. If you want to bring in talented individuals who can help your company continue to grow, let's go over how to improve your LinkedIn company page, as well as how to use features like LinkedIn Groups to connect with great prospects:

5 Tips to Improve Your LinkedIn Company Page

If you haven't had a chance to create a LinkedIn company page, do that first. Then once you have a page, you'll want to start filling it with expert content. Next, be sure to utilize images whenever possible. The third piece of LinkedIn training for business advice is to update your profile with videos. This will allow prospects to really get a feel for what your company is all about. If that sounds like a lot to stay on top of, a LinkedIn management tool can be very useful.

The fourth thing to do is use LinkedIn showcase pages to highlight your main products and services. As with videos, not only are these pages useful for attracting potential customers, but they also give people who may be a good fit for your company more insight into it. Finally, make sure that whenever you post an update, it has a simple but interesting title. By keeping these LinkedIn training for business tips in mind, you'll be able to ensure that your company page is fully optimized.

5 Strategies for Connecting with Prospects

Once your LinkedIn profile optimization is complete, the next step is to start using it to connect with prospects. The five best ways to do that are:

Developing a Campaign

Before you jump into executing, be sure to take time to organize all of your efforts as a full campaign. By taking the time to document everything, you'll have a much easier time measuring what you're doing and adjusting future efforts accordingly.

Creating Leads

Giving useful content away for free isn't a strategy that's limited to new customers. It's also very effective for bringing in great prospects. With the right kind of content, you can show talented individuals why they should do business with your company.

Cross-Promoting Other Social Channels

Your LinkedIn activity doesn't need to exist in a vacuum. By connecting your other social channels and promoting content throughout them, you'll be able to be able to bring more people into your funnel and ultimately increase your success with LinkedIn lead generation.

Finding New Talent

Making a conscious effort to keep your Careers tab updated is a simple way to ensure that your LinkedIn for business profile allows you to connect with the right people.


When it comes to boosting LinkedIn engagement, asking a question and giving a prize to the best answer is a great way to go.

Since we covered a lot in this post, if you're interested in having everything broken down into detailed steps, be sure to take a look at our comprehensive LinkedIn training for business.

2019 Calendar
Jan: Marketing Plan Development
Feb: Social Media Tools Review
Mar: Social Media Optimization
Apr: Branding and Advertising
May: Content and Article Marketing
Jun: Video and Blog Marketing
Jul: Email and Mobile Marketing
Aug: Pay Per Click Marketing
Sep: Search Engine Optimization
Oct: Social Media Management
Nov: Building Brand Advocates
Dec: Business Networking and Sales
Each month we will be featuring live webinars from our teachers on the above topics. Get exclusive access as a Web Media University member.
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    Michelle was recently nominated for the Women Owned Business of the Year! CEO of her own full service social media marketing agency Web Strategy Plus.  She holds a valuable degree in Internet Marketing with a strong 15+ year background in … Continue reading →Read More »