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10 Creative Ways To Use Your LinkedIn Company Page To Connect With Top Prospects

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LinkedIn Training for business isn’t just for bringing in new clients. With the right training, you can also learn how to use LinkedIn to attract the best prospects for your company. If you want to bring in talented individuals who can help your company continue to grow, let’s go over how to improve your LinkedIn company page, as well as how to use features like LinkedIn Groups to connect with great prospects:

5 Tips to Improve Your LinkedIn Company Page

If you haven’t had a chance to create a LinkedIn company page, do that first. Then once you have a page, you’ll want to start filling it with expert content. Next, be sure to utilize images whenever possible. The third piece of LinkedIn training for business advice is to update your profile with videos. This will allow prospects to really get a feel for what your company is all about. If that sounds like a lot to stay on top of, a LinkedIn management tool can be very useful.

The fourth thing to do is use LinkedIn showcase pages to highlight your main products and services. As with videos, not only are these pages useful for attracting potential customers, but they also give people who may be a good fit for your company more insight into it. Finally, make sure that whenever you post an update, it has a simple but interesting title. By keeping these LinkedIn training for business tips in mind, you’ll be able to ensure that your company page is fully optimized.

5 Strategies for Connecting with Prospects

Once your LinkedIn profile optimization is complete, the next step is to start using it to connect with prospects. The five best ways to do that are:

Developing a Campaign

Before you jump into executing, be sure to take time to organize all of your efforts as a full campaign. By taking the time to document everything, you’ll have a much easier time measuring what you’re doing and adjusting future efforts accordingly.

Creating Leads

Giving useful content away for free isn’t a strategy that’s limited to new customers. It’s also very effective for bringing in great prospects. With the right kind of content, you can show talented individuals why they should do business with your company.

Cross-Promoting Other Social Channels

Your LinkedIn activity doesn’t need to exist in a vacuum. By connecting your other social channels and promoting content throughout them, you’ll be able to bring more people into your funnel and ultimately increase your success with LinkedIn lead generation.

Finding New Talent

Making a conscious effort to keep your Careers tab updated is a simple way to ensure that your LinkedIn for business profile allows you to connect with the right people.


When it comes to boosting LinkedIn engagement, asking a question and giving a prize to the best answer is a great way to go.

Since we covered a lot in this post, if you’re interested in having everything broken down into detailed steps, be sure to take a look at our comprehensive LinkedIn training for business.

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Could you or your company benefit from social media training? Looking for social media training for your employees or franchise owners? Be sure to check out our most popular team training workshops! Need custom social media training for your Industry? Look no further, Web Media University is the only social media training company that offers industry-specific training for the top industries, learn more.

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Michelle Hummel Web Strategy Plus

Michelle Hummel is the CEO of Web Media University. She was recently nominated for the Woman-Owned Business of the Year! CEO of Web Strategy Plus, a full-service digital marketing agency. She’s a passionate Social Media Trainer with 15+ years of successful online business development, sales, and marketing experience. She also holds a valuable Internet Marketing Degree however in the ever-changing world of web marketing she strives to learn something new every day.

She travels Nationwide visiting the 26 Social Media Enthusiasts Chapters she developed Nationwide delivering in-depth social media training. A current contributing editor to The Franchise Dictionary Magazine and she has written 3 books in her series called, “The Social Media Magnet: Everything You Need to Know to Attract Customers with Social Media”, where she shares her best-kept secrets to success. She also specializes in helping Franchisors and Franchisees develop an integrated web marketing program to drive leads. She’s available for interviews via email, telephone, Skype video, news segments on location, and more. Just let her know how she can help!

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