When Facebook changed their algorithm and reduced organic reach, a lot of businesses panicked. They worried that this change would torpedo all the work they had put into building a following on Facebook. For businesses that had made the mistake of buying low-quality followers just to boost their numbers, it’s safe to say that their “investments” didn’t pay off. But for businesses who have a real following, things don’t have to be so bleak.

It’s true that even if you have a quality following, you probably aren’t happy when you look at the current reach analytics for your posts. However, what businesses often forget is the reality of Facebook. When you pull up your personal Facebook feed or the feed of any other individual user, the first thing you’re going to notice is there’s no shortage of content. Read the rest of this entry →

Currently, there's a big disconnect between how many companies are using social media, and how many companies feel that their usage is effective. Specifically, a report by Harvard Business Review found that while 79% are utilizing social media, only 12% feel they're doing so effectively. Because most companies now understand the importance of social media but still aren't sure how to properly utilize these channels, it shouldn't come as a surprise that they're looking for employees who do. And if you want to be a job seeker who does have those skills, social media marketing courses can provide the training you need.

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Now that businesses of all sizes have realized that social media is here to stay, a significant percentage want to learn the best way to utilize these networks for promotional purposes. For many businesses, one of the biggest challenges is balancing employee sharing with ensuring that no one does anything that could damage the company's brand. Read the rest of this entry →

In a relatively short amount of time, Facebook has developed their ad offering into a very powerful platform that is able to take advantage of Facebook’s precise targeting and large amount of data. As part of their development of this platform, Facebook recently rolled out a new type of ad unit. This unit is known as Dynamic Product Ads.
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In the latter part of 2013, some marketers and business owners began to notice that their Facebook posts didn't seem to be reaching as many people. Although there wasn't anything conclusive evidence at first, it's now been confirmed that Facebook has taken steps to reduce the exposure of posts made by businesses. The main exception to that reduction is the changes Facebook has made in terms of encouraging paid distribution.

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Most businesses are aware of the fact that they need to have a presence on Facebook. However, simply putting up a page isn't enough to get results from Facebook. An important part of Facebook training for business is knowing how to not only get attention for your page, but how to get traffic from Facebook to your business website.

If you know that Facebook can do a lot for your business but you have no idea how to get started, don't feel stressed. Instead, all you need to do is keep reading so that you can learn exactly how to utilize Facebook for business by driving traffic directly to your website: Read the rest of this entry →

When it comes to Facebook training, most people's interest in this subject stems from their desire to utilize Facebook to market a business. What makes Facebook such an appealing medium for marketing a business is not only is it a huge network with over a billion users, but there are also lots of tools and features that can be used specifically for marketing. Read the rest of this entry →