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Most businesses are aware of the fact that they need to have a presence on Facebook. However, simply putting up a page isn’t enough to get results from Facebook. An important part of Facebook training for business is knowing how to not only get attention for your page but how to get traffic from Facebook to your business website.
If you know that Facebook can do a lot for your business but you have no idea how to get started, don’t feel stressed. Instead, all you need to do is keep reading so that you can learn exactly how to utilize Facebook for business by driving traffic directly to your website:
Content is King
When it comes to Facebook training for business, one of the most important things to remember is that if you want people to come from Facebook to your website, there needs to be content that they’re interested in reading. If your site only consists of a few pages, it’s going to be nearly impossible to capture the attention of Facebook users. By investing in quality content in the form of blog posts and other types of content, you’ll give people a reason to check out your site.
Make Sharing Seamless
Successful Facebook marketing requires that your site’s content gets shared. To ensure that people don’t run into any roadblocks when they find something they want to share, your site needs to have features like a floating social media sidebar that allow sharing to happen with a single click.
Ensure Posts are Optimized
For this Facebook training for the business topic, there are two main ways to ensure a post is fully optimized. If you’re making the post yourself, opt to post a photo and then add the relevant link. This approach will ensure your post includes the largest picture possible. And since other people will be sharing your posts, make sure the blog posts include a relevant picture that Facebook can automatically pull in.
Take Advantage of Other Page Opportunities
New posts aren’t the only place where you can link to your site. By not only linking to your homepage but also taking advantage of relevant opportunities to link to specific pages like products or services, you will be able to drive more traffic and ensure that the visitors who come to your site are highly targeted.
Experiment with Paid Promotion
When compared to other established ad platforms, Facebook advertising is currently a steal. Although it’s unlikely to stay that way forever, now is the perfect opportunity to experiment and learn how to get the best ROI on goals like increasing Facebook’s organic reach. By mixing the first four tactics with paid promotion, it’s possible to drive highly targeted visitors to your website. Best of all, you can see exactly what’s working best by using a Facebook analytics tool.
If you want to learn even more about how to bring Facebook traffic to your website, be sure to take a look at our Facebook training for business.
Ready to learn more? Web Media University offers 3 great ways to earn your Social Media Management Certification!
On-Demand – Get Instant Access so you can train at your own pace!
In-Person – Join your peers in a classroom in your local city!
Live Virtual – Login to screen-sharing software and learn in real-time virtually!
Looking to learn even more? Consider becoming a member of Web Media University.
Could you or your company benefit from social media training? Looking for social media training for your employees or franchise owners? Be sure to check out our most popular team training workshops! Need custom social media training for your Industry? Look no further, Web Media University is the only social media training company that offers industry-specific training for the top industries, learn more.
Not sure which training option works best for you? Book a free consultation with our expert teacher who can assess your current skill level and recommend the best training program for you or your team!
Michelle Hummel is the CEO of Web Media University. She was recently nominated for the Woman-Owned Business of the Year! CEO of Web Strategy Plus, a full-service digital marketing agency. She’s a passionate Social Media Trainer with 15+ years of successful online business development, sales, and marketing experience. She also holds a valuable Internet Marketing Degree however in the ever-changing world of web marketing she strives to learn something new every day.
She travels Nationwide visiting the 26 Social Media Enthusiasts Chapters she developed Nationwide delivering in-depth social media training. A current contributing editor to The Franchise Dictionary Magazine and she has written 3 books in her series called, “The Social Media Magnet: Everything You Need to Know to Attract Customers with Social Media”, where she shares her best-kept secrets to success. She also specializes in helping Franchisors and Franchisees develop an integrated web marketing program to drive leads. She’s available for interviews via email, telephone, Skype video, news segments on location, and more. Just let her know how she can help!
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