When Facebook changed their algorithm and reduced organic reach, a lot of businesses panicked. They worried that this change would torpedo all the work they had put into building a following on Facebook. For businesses that had made the mistake of buying low-quality followers just to boost their numbers, it’s safe to say that their “investments” didn’t pay off. But for businesses who have a real following, things don’t have to be so bleak.
It’s true that even if you have a quality following, you probably aren’t happy when you look at the current reach analytics for your posts. However, what businesses often forget is the reality of Facebook. When you pull up your personal Facebook feed or the feed of any other individual user, the first thing you’re going to notice is there’s no shortage of content.
Although the quality or value of that content may be questionable, there’s a lot for people to see every time they get on Facebook. So what Facebook has to do is figure out the few dozen posts people are definitely going to want to see out of the hundreds or even thousands of possibilities.
The way Facebook does that is through their algorithm. And a big part of the platform’s algorithm is based on interaction and engagement. In order to reach more of your followers organically and expand your reach, you need to publish posts that generate a lot of activity.
Since that’s easier said than done, we want to share three different Facebook post ideas that will help you ramp up your organic reach:
1. Don’t Reinvent the Wheel
The most common mistake we see businesses make is trying to guess what’s going to work well on Facebook. Because there is so much being published all the time, it’s not hard to see what’s already working. Whether you do it through manual research or with help from a tool, digging into what’s worked great for others (as well as what’s fallen flat) will give you a much better start than simply guessing.
2. Repost your popular post
Another mistake businesses make is assuming that every post they make has to be completely original. In reality, the generally limited nature of Facebook’s organic reach means a significant percentage of your audience hasn’t ever seen your older posts. That’s why you can go back 3-6 months, see which posts did well for you and then share them again as long as they’re still relevant.
Currently, a video is a type of content that tends to get a higher amount of organic reach. Find ways to utilize video and you’ll be able to reach more of your followers. It’s also a good idea to stay on top of any new content types that are performing well so you’ll be able to take full advantage of them.
For even more Facebook post ideas and lots of other great information about finding success with Facebook marketing, be sure to take a look at our Facebook Training Courses for Businesses.
If you want expert help creating the right online strategy, be sure to take a look at how Web Strategy Plus can help.
Michelle Hummel is CEO of Web Strategy Plus a full-service digital marketing agency focused on Franchise Marketing. She was recently nominated for the Woman-Owned Business of the Year! She’s a passionate Social Media Trainer with 15+ years of successful online business development, sales, and marketing experience. She also holds a valuable Internet Marketing Degree however with the ever-changing world of web marketing she strives to learn something new every day.
She travels Nationwide visiting her 22 Social Media Enthusiasts Chapters delivering in-depth social media training. She also provides Social Media Certifications through founding Web Media University. A current contributing editor to The Franchise Dictionary Magazine and she has written 3 books in her series called, “The Social Media Magnet: Everything You Need to Know to Attract Customers with Social Media”, where she shares her best-kept secrets to success. She also specializes in helping Franchisors and Franchisees develop an integrated web marketing program to drive leads. She’s available for interviews via email, telephone, Skype video, news segments on location and more. Just let her know how she can help!