Currently, there's a big disconnect between how many companies are using social media, and how many companies feel that their usage is effective. Specifically, a report by Harvard Business Review found that while 79% are utilizing social media, only 12% feel they're doing so effectively. Because most companies now understand the importance of social media but still aren't sure how to properly utilize these channels, it shouldn't come as a surprise that they're looking for employees who do. And if you want to be a job seeker who does have those skills, social media marketing courses can provide the training you need.
Why is Social Media So Challenging for Businesses?
One of the reasons that social media is so complicated for companies across a wide spectrum of industries is because there's a lot to learn. While sites like Twitter, Facebook, Pinterest, Google+ and LinkedIn have some similar characteristics, they each have their own unique traits. So just because a company has a successful presence on one platform doesn't guarantee success across all of them. In order to reach that level, it's necessary to really dive into each platform. With the help of social media marketing courses, you'll be able to do exactly that. Once you you receive your social media certification, you'll have the skills and knowledge necessary to build a successful presence on each of the main social networks.Helpful Resource: 5 Must Consider Social Media Marketing Courses in 2014
The Right Social Media Certification Can Boost Your Job Prospects
Since so many companies are now very interested in social media, being able to put relevant skills on your resume can give you a significant edge. What's really appealing about gaining these skills is you don't have to drop everything you're currently doing. Instead, you'll be able to integrate this learning and training into your current schedule.So whether you've got a job but want to start looking for a new one in the future, or your days are currently filled with a job search, you'll be able to work towards your certification during nights, weekends and whenever else you may have downtime.Another aspect that's really appealing about investing in your social media education is the skills you'll gain will be applicable to many different industries. That means instead of putting a lot of time into a single focus, only to discover that line of work isn't the right fit for you, the resume boost you'll get from social media will be applicable regardless of where you decide to go.Helpful Resource: 6 Social Media Certifications That Will Be High Demand In 2014
Now is the Ideal Time for Social Media Certification Training
Although there was a time when social media was regarded as a passing trend, the fact that multiple networks each have hundreds of millions of users and Facebook has over a billion has shown the business world that social media is here to stay. Whether you're specifically interested in social media jobs or just want to make your career outlook as bright as possible, social media marketing courses can help open a lot of doors for you.
Michelle Hummel is CEO of Web Strategy Plus a full-service digital marketing agency. She was recently nominated for the Woman-Owned Business of the Year! She’s a passionate Social Media Trainer with 15+ years of successful online business development, sales, and marketing experience. She also holds a valuable Internet Marketing Degree however with the ever-changing world of web marketing she strives to learn something new every day.
She travels Nationwide visiting her 22 Social Media Enthusiasts Chapters delivering in-depth social media training. She also provides Social Media Certifications through founding Web Media University. A current contributing editor to The Franchise Dictionary Magazine and she has written 3 books in her series called, “The Social Media Magnet: Everything You Need to Know to Attract Customers with Social Media”, where she shares her best-kept secrets to success. She also specializes in helping Franchisors and Franchisees develop an integrated web marketing program to drive leads. She’s available for interviews via email, telephone, Skype video, news segments on location and more. Just let her know how she can help!