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Tag Archives: Social Media

How to Become a Successful Social Media Manager

With hundreds of millions of people using social media in the United States and billions more across the rest of the world, it’s not surprising that businesses across all industries have taken notice of sites like Facebook, Twitter, Instagram and Pinterest. While businesses of all sizes understand that social media is a powerful way for them to connect with potential and current customers, that doesn’t mean it’s easy to do. Since so many businesses have personally experienced the challenges that go along with building a meaningful presence on social media platforms, there’s a lot of demand for solutions. One solution that many businesses pursue is hiring a social media manager. Because engagement is such an important driver of social media activity, businesses want someone who can build a thriving community through real interactions. Read the rest of this entry

How to Promote Your Blog Using Social Media

If you want more traffic for your blog, strategically sharing your posts through social media can accomplish that goal. Since every social platform has its own unique features and audiences, we want to cover the best practices for promoting your blog on four different social media platforms:

 

  1. Facebook

 

The biggest of all the social platforms allows you to share blog posts on profiles, pages and groups. Although posts can be as long as ten thousand characters, Facebook only displays the first 480 in people’s feeds. Case studies have also shown that posts with less than fifty characters do best, so keeping things short and sweet is one best practice for promoting your blog on Facebook. Another best practice is to use an image when you share. One strategy for promoting posts is to upload a relevant image and then link to the post from the text field. The other best practice for promoting evergreen blog posts is to share them more than once. Given that Facebook will only show it to a fraction of your audience, it's worth re-sharing posts every two to three months.

 

  1. Twitter

 

Even though Twitter now allows posts to exceed the 140-character limit, keeping your tweets short is still a best practice for the platform. As with Facebook, including an image will help get people's attention. Two other best practices for Twitter are including a call to action in your tweet and sharing your blog post more than once during the first week after it's published. Since Twitter moves even faster than Facebook, sharing up to four times on different days and at different times can yield very good promotional results.

 

  1. LinkedIn

 

This social platform has evolved a lot over the last few years. Because LinkedIn wants users to share and engage with content, it's a great place to promote your blog posts. With LinkedIn, you can make your descriptions a little longer than is ideal on Facebook or Twitter. You should also ask a question or include something similar to encourage interaction. And in terms of which of your posts will do best on LinkedIn, list and how-to posts are at the top of the list.

 

  1. Pinterest

 

Because Pinterest is such a visual platform, the most important thing you can do to get attention for your posts is to ensure that you use really great images which are optimized for the site. Currently, the ideal pin size is 736 x 1104 to 2061.

 

To learn more about getting the most out of social media promotion, take a look at our self-study social media certification program, which provides exclusive access to every tool and resource you need for success.

Michelle Hummel Web Strategy PlusMichelle Hummel is CEO of Web Strategy Plus a full-service digital marketing agency focused on Franchise Marketing. She was recently nominated for the Woman-Owned Business of the Year! She’s a passionate Social Media Trainer with 15+ years of successful online business development, sales, and marketing experience. She also holds a valuable Internet Marketing Degree however with the ever-changing world of web marketing she strives to learn something new every day. 

She travels Nationwide visiting her 22 Social Media Enthusiasts Chapters delivering in-depth social media training. She also provides Social Media Certifications through founding Web Media University. A current contributing editor to The Franchise Dictionary Magazine and she has written 3 books in her series called, “The Social Media Magnet: Everything You Need to Know to Attract Customers with Social Media”, where she shares her best-kept secrets to success. She also specializes in helping Franchisors and Franchisees develop an integrated web marketing program to drive leads. She’s available for interviews via email, telephone, Skype video, news segments on location and more. Just let her know how she can help!

5 Simple Ways To Drive More Facebook Traffic To Your Business Website

Most businesses are aware of the fact that they need to have a presence on Facebook. However, simply putting up a page isn't enough to get results from Facebook. An important part of Facebook training for business is knowing how to not only get attention for your page, but how to get traffic from Facebook to your business website.

If you know that Facebook can do a lot for your business but you have no idea how to get started, don't feel stressed. Instead, all you need to do is keep reading so that you can learn exactly how to utilize Facebook for business by driving traffic directly to your website: Read the rest of this entry

Why Choose Web Media University’s Self Study Social Media Certification Program?

If you’re looking for a proven way to grow your business, social media marketing is an excellent option. By learning the ins and outs of social media marketing, you’ll be able to harness the power of some of the fastest-growing platforms on the Internet to connect with potential customers. This learning path is also great for anyone who wants to change or advance their career. The one drawback to this type of marketing is social media continues to evolve at a very rapid pace. As a result, many people try to use social media platforms for marketing, only to give up in frustration when they don’t see the results they’re expecting. Read the rest of this entry

The Social Media Marketing Trends You Need to Know About

Now that it's more than halfway over, it's safe to say that 2015 is turning out to be another big year for social media. As a result, countless businesses are relying on this channel as a primary driver of their growth. Regardless of where your business is at in terms of growth or using social media, it's helpful to know about the trends that are shaping the marketing that's being done via social media.
Read the rest of this entry

 

Ohio Entrepreneur Expo 2018

Learn the most effective marketing strategies to grow your business online fast! Discover the secrets top marketing professionals are using to win with SEO, Content Creation and Social Media. Don’t miss this opportunity to see how you can successfully build your business online.  https://theentrepreneurexpo.com/

Want To Learn How Personal Branding With Social Media Can Help Attract More Leads To Your Business?

This training will address how to market yourself online professionally as a Business Owner. Many people Google your name as the CEO and depending on what they find - may or may not choose to work with you. We will dive into best practices for LinkedIn, Twitter, Facebook etc.

If you are a: Consultant, Author, Coach, Agent, Advisor, Job Seeker, CEO, Entrepreneur, Small Business Owner or Speaker then this training session is a must attend!

What does it take to create a positive personal brand? You are the CEO of your own brand, it's up to you to make or break your image. We will show examples of those who do it well. We will help you choose three positive brand words and teach you how to implement them to define your brand. If you believe in yourself, others will too.

Presented by: Web Strategy Plus CEO: Michelle Hummel
11:30 - 12 you can network, meet your peers and enjoy lunch
12 - 12:45 we will deliver the training
12:45 - 1 we will take questions and start the raffle

So bring yourself, a friend, business cards and your think tank to this fun and engaging learning session. We will be giving away many Door Prizes.

The "RISE 2018 Women’s Success Summit" will help you move farther and faster than you could ever do alone!

Did you know setting up your free Google Business Listing is one of the most important things you will do this year for your business? We can help you get the most out of your Google Business Page. R.S.V.P. here to hold your spot. https://www.meetup.com/Cincinnati-Social-Media-Enthusiasts/events/247138699/

Did you know setting up your free Google Business Listing is one of the most important things you will do this year for your business?

Joseph Danzer, a Google Certified Photographer and Google City Ambassador, is here to bring you a free presentation about getting your business online. Learn about getting listed on Google Search and Maps and making sure that when you are found that you look amazing. He will share strategies to get you on page 1 of Google!

Businesses that have complete business information online are twice as likely to be considered reputable by consumers. When people can find info about local dentists, dry cleaners, and your business, our community becomes even stronger.

Presented by:

Google City Ambassador: Joseph Danzer
Web Strategy Plus CEO: Michelle Hummel

11:30 - 12 you can eat lunch, network and meet your peers
12 - 12:45 we will deliver the training
12:45 - 1 we will answer questions and do the raffle

FREE executive lunch will be provided by Village Pantry Catering! So bring yourself, a friend, business cards and your think tank to this fun and engaging learning session. We will be giving away several Door Prizes.

Virtual Social Media Bootcamp Certification Training ANYWHERE, USA

Posted on by

Here’s What to Expect in Your Social Media Bootcamp Training Program

Content Overview

Session #1 – Targeted Marketing Strategies 9am - 12pm

LUNCH BREAK AS NEEDED 11am - 12pm

BREAKOUT, Q&A WITH TEACHER, 11:30am - 12pm

Session #2 – Develop Your Content Marketing Strategy 12pm - 2:30pm

BREAKOUT, Q&A WITH TEACHER, 2:30pm - 3pm

Session #3 – Execute Your Content Marketing Strategy 3pm - 5pm

In-Depth, Industry Specific Training

We will review your homework and provide answers to specific questions that relate to your Industry. We will deliver in-depth training and help you understand the Social Media Tools that are right for your business.

Social Media Certification and Free Bonuses

Take our final exam to prove you are a social media expert in your Industry. We will provide you with a badge you can proudly display on your LinkedIn profile and add to your website. You will also get the following:

1 MONTH FREE access to WebMediaUniversity.com, $197 value

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2021 Calendar
Jan: Marketing Plan Development
Feb: Social Media Tools Review
Mar: Social Media Optimization
Apr: Branding and Advertising
May: Content and Article Marketing
Jun: Video and Blog Marketing
Jul: Email and Mobile Marketing
Aug: Pay Per Click Marketing
Sep: Search Engine Optimization
Oct: Social Media Management
Nov: Building Brand Advocates
Dec: Business Networking and Sales
Each month we will be featuring live webinars from our teachers on the above topics. Get exclusive access as a Web Media University member.
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