With hundreds of millions of people using social media in the United States and billions more across the rest of the world, it’s not surprising that businesses across all industries have taken notice of sites like Facebook, Twitter, Instagram and Pinterest. While businesses of all sizes understand that social media is a powerful way for them to connect with potential and current customers, that doesn’t mean it’s easy to do. Since so many businesses have personally experienced the challenges that go along with building a meaningful presence on social media platforms, there’s a lot of demand for solutions. One solution that many businesses pursue is hiring a social media manager. Because engagement is such an important driver of social media activity, businesses want someone who can build a thriving community through real interactions. Read the rest of this entry →
Now that it's more than halfway over, it's safe to say that 2015 is turning out to be another big year for social media. As a result, countless businesses are relying on this channel as a primary driver of their growth. Regardless of where your business is at in terms of growth or using social media, it's helpful to know about the trends that are shaping the marketing that's being done via social media. Read the rest of this entry →
If you want more traffic for your blog, strategically sharing your posts through social media can accomplish that goal. Since every social platform has its own unique features and audiences, we want to cover the best practices for promoting your blog on four different social media platforms:
Facebook
The biggest of all the social platforms allows you to share blog posts on profiles, pages and groups. Although posts can be as long as ten thousand characters, Facebook only displays the first 480 in people’s feeds. Case studies have also shown that posts with less than fifty characters do best, so keeping things short and sweet is one best practice for promoting your blog on Facebook. Another best practice is to use an image when you share. One strategy for promoting posts is to upload a relevant image and then link to the post from the text field. The other best practice for promoting evergreen blog posts is to share them more than once. Given that Facebook will only show it to a fraction of your audience, it's worth re-sharing posts every two to three months.
Twitter
Even though Twitter now allows posts to exceed the 140-character limit, keeping your tweets short is still a best practice for the platform. As with Facebook, including an image will help get people's attention. Two other best practices for Twitter are including a call to action in your tweet and sharing your blog post more than once during the first week after it's published. Since Twitter moves even faster than Facebook, sharing up to four times on different days and at different times can yield very good promotional results.
LinkedIn
This social platform has evolved a lot over the last few years. Because LinkedIn wants users to share and engage with content, it's a great place to promote your blog posts. With LinkedIn, you can make your descriptions a little longer than is ideal on Facebook or Twitter. You should also ask a question or include something similar to encourage interaction. And in terms of which of your posts will do best on LinkedIn, list and how-to posts are at the top of the list.
Pinterest
Because Pinterest is such a visual platform, the most important thing you can do to get attention for your posts is to ensure that you use really great images which are optimized for the site. Currently, the ideal pin size is 736 x 1104 to 2061.
To learn more about getting the most out of social media promotion, take a look at our self-study social media certification program, which provides exclusive access to every tool and resource you need for success.
Michelle Hummel is CEO of Web Strategy Plus a full-service digital marketing agency focused on Franchise Marketing. She was recently nominated for the Woman-Owned Business of the Year! She’s a passionate Social Media Trainer with 15+ years of successful online business development, sales, and marketing experience. She also holds a valuable Internet Marketing Degree however with the ever-changing world of web marketing she strives to learn something new every day.
She travels Nationwide visiting her 22 Social Media Enthusiasts Chapters delivering in-depth social media training. She also provides Social Media Certifications through founding Web Media University. A current contributing editor to The Franchise Dictionary Magazine and she has written 3 books in her series called, “The Social Media Magnet: Everything You Need to Know to Attract Customers with Social Media”, where she shares her best-kept secrets to success. She also specializes in helping Franchisors and Franchisees develop an integrated web marketing program to drive leads. She’s available for interviews via email, telephone, Skype video, news segments on location and more. Just let her know how she can help!
If you’re looking for a proven way to grow your business, social media marketing is an excellent option. By learning the ins and outs of social media marketing, you’ll be able to harness the power of some of the fastest-growing platforms on the Internet to connect with potential customers. This learning path is also great for anyone who wants to change or advance their career. The one drawback to this type of marketing is social media continues to evolve at a very rapid pace. As a result, many people try to use social media platforms for marketing, only to give up in frustration when they don’t see the results they’re expecting.Read the rest of this entry →
Learn the most effective marketing strategies to grow your business online fast! Discover the secrets top marketing professionals are using to win with SEO, Content Creation and Social Media. Don’t miss this opportunity to see how you can successfully build your business online. https://theentrepreneurexpo.com/
Want To Learn How Personal Branding With Social Media Can Help Attract More Leads To Your Business?
This training will address how to market yourself online professionally as a Business Owner. Many people Google your name as the CEO and depending on what they find - may or may not choose to work with you. We will dive into best practices for LinkedIn, Twitter, Facebook etc.
If you are a: Consultant, Author, Coach, Agent, Advisor, Job Seeker, CEO, Entrepreneur, Small Business Owner or Speaker then this training session is a must attend!
What does it take to create a positive personal brand? You are the CEO of your own brand, it's up to you to make or break your image. We will show examples of those who do it well. We will help you choose three positive brand words and teach you how to implement them to define your brand. If you believe in yourself, others will too.
Presented by: Web Strategy Plus CEO: Michelle Hummel
11:30 - 12 you can network, meet your peers and enjoy lunch
12 - 12:45 we will deliver the training
12:45 - 1 we will take questions and start the raffle
So bring yourself, a friend, business cards and your think tank to this fun and engaging learning session. We will be giving away many Door Prizes.
Did you know setting up your free Google Business Listing is one of the most important things you will do this year for your business? We can help you get the most out of your Google Business Page. R.S.V.P. here to hold your spot. https://www.meetup.com/Cincinnati-Social-Media-Enthusiasts/events/247138699/
Did you know setting up your free Google Business Listing is one of the most important things you will do this year for your business?
Joseph Danzer, a Google Certified Photographer and Google City Ambassador, is here to bring you a free presentation about getting your business online. Learn about getting listed on Google Search and Maps and making sure that when you are found that you look amazing. He will share strategies to get you on page 1 of Google!
Businesses that have complete business information online are twice as likely to be considered reputable by consumers. When people can find info about local dentists, dry cleaners, and your business, our community becomes even stronger.
Presented by:
Google City Ambassador: Joseph Danzer
Web Strategy Plus CEO: Michelle Hummel
11:30 - 12 you can eat lunch, network and meet your peers
12 - 12:45 we will deliver the training
12:45 - 1 we will answer questions and do the raffle
FREE executive lunch will be provided by Village Pantry Catering! So bring yourself, a friend, business cards and your think tank to this fun and engaging learning session. We will be giving away several Door Prizes.
Introduction on how to use the Send Social Media Management Dashboard
How to add and manage your Facebook, Twitter, LinkedIn, Google Plus, Instagram, Foursquare, YouTube, WordPress and Pinterest
How to setup your Twitter Welcome Tweets, List, Searches, Retweets and AutoReplies
How to create an Email and SMS Mobile marketing campaign
How to optimize your social media posts - best time to post, repeat your posts, add lead generation links, create custom designs, add videos & automate your RSS feed
How to pull reports to optimize your social media strategies
Classroom Work: You will input your Social Media Content into the posting dashboard
In-Depth, Industry Specific Training
We will review your homework and provide answers to specific questions that relate to your Industry. We will deliver in-depth training and help you understand the Social Media Tools that are right for your business.
Social Media Certification and Free Bonuses
Take our final exam to prove you are a social media expert in your Industry. We will provide you with a badge you can proudly display on your LinkedIn profile and add to your website. You will also get the following:
1 MONTH FREE access to WebMediaUniversity.com, $197 value
Want to Learn Exactly How to Find Your Target Audience and Increase Leads Using Social Media?
RSVP to our event!
Join us for a fun lunch and learn session where we will show you exactly how to grow your business with proven Social Media Marketing techniques you can implement right away! Lunch will be provided so bring yourself, a friend, business cards and your think tank to this fun and engaging learning session.
WHY ATTEND?
Hands-On Training will be provided by your teacher, Michelle Hummel. In class you will complete a Target Customers Profile that will show you exactly how to identify your leads on social media. We will demonstrate real examples for students attending the class of how to find and create lead lists. Then you will learn how to monitor conversations and engage with these leads online to drive sales. You will learn the secrets top social media marketing professionals are using that give them the competitive edge!
This training session, will be an introduction to the first part of the “Social Media Management Certification” Program. Attending Social Media Enthusiasts will receive a $500 credit towards completing your entire Social Media Management Certification Program! Normally $699 per person, with your $500 credit your discounted investment will only be $199 per person. Attend this class virtually whenever is most convenient for you. You may choose to take the boot camp class which is 9-5 or the 3 week sessions with 2 hours of training per week. Additional discounts available for groups, please inquire.
Your investment to attend this workshop includes the following:
· Target Customers Profile Social Media Strategy you can implement right away to generate leads
· $500 credit towards your “Social Media Management Certification” Program
· Chance to win a $1500 value “Social Media Makeover” for your business
· Chance to win “The Social Media Magnet” book written by Michelle Hummel
· Catered lunch from The Village Pantry
ABOUT YOUR TEACHER
Michelle Hummel Web Marketing Expert, Social Media Trainer and Entrepreneur
Recently nominated for the Woman Owned Business of the Year! Michelle is a passionate Social Media Marketer with 15+ years of successful online marketing experience. She holds a valuable Internet Marketing Degree and travels Nationwide providing social media keynotes and in-depth training. A current contributing editor to The Social Media Monthly Magazine and has authored three books in her series titled, “The Social Media Magnet: everything you need to know to attract customers with social media”, sharing her best kept secrets to success. CEO and founder of Web Strategy Plus and Web Media University. Her team specializes in Social Media Marketing/Management, Search Engine Optimization, Pay Per Click Management, Lead Generation, Franchise Marketing, Web Design/Development, Mobile App Creation (iPhone and Android), Content Creation and Brand Development.
SOCIAL MEDIA MANAGEMENT CERTIFICATION PROGRAM
If you decide to use your $500 credit towards the Social Media Management Certification Program here is what you will learn:
· Introduction to the Social Media Management role, best practices, tools and must-have resources
· Learn secret strategies to find your target audience on Twitter, Facebook, YouTube, Pinterest, LinkedIn and Google Plus
· See how easy it is to discover Key Influencers on social media and develop strategic relationships to help grow your business
· Learn how to easily monitor Facebook and Twitter conversations with targeted keywords to find your customers
· Learn how to create Twitter leads lists and import them into the Send Social Media Management dashboard for monitoring and engagement
· Classroom Work: You will create your Targeted Marketing Profiles
Session #2 – Developing Your Content Strategy, 2 hours
· Introduction on how to develop a magnetic content marketing strategy to attract customers to your brand
· Learn how to build social media followers fast and inspire them to become Brand Advocates
· We will review best practices and give you several great ideas you can use for your content strategy
· Learn how you can use tools like Send Social Media and Feed.ly to quickly find quality content
· You will be provided with a Social Media Marketing Calendar template which you will use to start building your own strategy
· Classroom Work: You will create your Social Media Marketing Calendar
Session #3 – Executing Your Market Strategy, 2 hours
· Introduction on how to use the Send Social Media Management Dashboard
· How to add and manage your Facebook, Twitter, LinkedIn, Google Plus, Instagram, Foursquare, YouTube, WordPress and Pinterest
· How to setup your Twitter Welcome Tweets, List, Searches, Retweets and AutoReplies
· How to create an Email and SMS Mobile marketing campaign
· How to optimize your social media posts - best time to post, repeat your posts, add lead generation links, create custom designs, add videos & automate your RSS feed
· How to pull reports to optimize your social media strategies
· Classroom Work: You will input your Social Media Content into the posting dashboard
In-Depth, Industry Specific Training
We will review your homework and provide answers to specific questions that relate to your Industry. We will deliver in-depth training and help you understand the Social Media Tools that are right for your business.
Social Media Certification
Take our final exam to prove you are a social media expert in your Industry. We will provide you with a badge you can proudly display on your LinkedIn profile and add to your website.
Just a Few Industries we specialize in for Instructor Led Hands-On Training:
Michelle was recently nominated for the Women Owned Business of the Year! CEO of her own full service social media marketing agency Web Strategy Plus. She holds a valuable degree in Internet Marketing with a strong 15+ year background in … Continue reading →Read More »
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