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Now that it’s more than halfway over, it’s safe to say that 2023 is turning out to be another big year for social media. As a result, countless businesses are relying on this channel as a primary driver of their growth. Regardless of where your business is at in terms of growth or using social media, it’s helpful to know about the trends that are shaping the marketing that’s being done via social media.
Since we speak directly with a lot of businesses and review quite a bit of data related to social media management, we want to use the remainder of this post to cover the social media marketing trends that your business needs to know about:
Social is Driving Direct Sales
When social really started hitting its stride about five years ago, one of the most common complaints businesses had was that social wasn’t driving sales. While there’s a lot that can be said about the benefits of using social to drive engagement and increase brand awareness, plenty of businesses want to use social for selling.
For any business that wants to sell more via social, the good news is things are actually moving in that direction. Last year, sales generated directly through social for the top 500 online merchants hit $3.30 billion. That was a significant increase from $2.62 billion in 2022. And thanks to social providers making these transactions even easier in 2023, it looks like that total will significantly top $3.30 billion by the end of the year.
Desktop Users Are Still Important
Since you’re reading this post, chances are you keep your pulse on what’s happening in the online marketing world. As a result, you’re probably well aware that mobile has been exploding in recent years. While businesses need to make mobile social media marketing a priority, all relevant data shows that desktop usage is far from dead. That’s just a reminder that the best strategies are those that take a balanced approach.
Podcasting is Gaining Traction
While podcasting is gaining a lot of traction, most of what’s out there is just scratching the surface. If you’re looking for a strategy that can complement your existing social efforts, podcasting is something to seriously consider for your business.
Ready to learn more? Web Media University offers 3 great ways to earn your Social Media Management Certification!
On-Demand – Get Instant Access so you can train at your own pace!
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Looking to learn even more? Consider becoming a member of Web Media University.
Could you or your company benefit from social media training? Looking for social media training for your employees or franchise owners? Be sure to check out our most popular team training workshops! Need custom social media training for your Industry? Look no further, Web Media University is the only social media training company that offers industry-specific training for the top industries, learn more.
Not sure which training option works best for you? Book a free consultation with our expert teacher who can assess your current skill level and recommend the best training program for you or your team!
Michelle Hummel is the CEO of Web Media University. She was recently nominated for the Woman-Owned Business of the Year! CEO of Web Strategy Plus, a full-service digital marketing agency. She’s a passionate Social Media Trainer with 15+ years of successful online business development, sales, and marketing experience. She also holds a valuable Internet Marketing Degree however in the ever-changing world of web marketing she strives to learn something new every day.
She travels Nationwide visiting the 26 Social Media Enthusiasts Chapters she developed Nationwide delivering in-depth social media training. A current contributing editor to The Franchise Dictionary Magazine and she has written 3 books in her series called, “The Social Media Magnet: Everything You Need to Know to Attract Customers with Social Media”, where she shares her best-kept secrets to success. She also specializes in helping Franchisors and Franchisees develop an integrated web marketing program to drive leads. She’s available for interviews via email, telephone, Skype video, news segments on location, and more. Just let her know how she can help!
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