Social Media Certification – Advanced Course Outline

Take your social media knowledge to the next level! 

Here’s What to Expect Content Overview:

Session #1 – Advanced Targeted Marketing Strategies

  • Power Up your Trello board to maximize your content planning strategy
  • Review of the most successful lead generation best practices and strategies
  • How to create effective pay-per-click ads, landing pages, and converting websites
  • Find the most popular hashtags and incorporate them into your strategy
  • Drive qualified traffic to your website with blog network marketing
  • In-Class Work: Define and develop your powerful lead-generation strategies for conversion

Session #2 – Advanced Content Marketing Strategies

  • Email autoresponders, how to set them up, and why they are your secret salesman
  • How to create effective landing pages that convert leads
  • Measure which search keywords are the most valuable for your business
  • Review advanced marketing strategies: Influencer marketing, E-Books, White Papers, Events, Contests, Webinars, Text Campaigns, and AI tools
  • How to create content that makes people click with hypnotic headline writing
  • In-Class Work: Define and develop your content strategies to attract new customers like a magnet

Session #3 – Enhanced Social Media Dashboard Strategies

  • Advanced social media dashboard strategies: RSS automation, reporting, posting queues, assigning tasks, social media engagement, and monitoring
  • Monitor social media content across the web to jump into real-time conversations
  • How to create evergreen content to reschedule multiple top-performing posts for repeating
  • How to set up your review management system and get more positive reviews
  • Reporting, how to connect Google Analytics, read social media reports, and what matters most
  • In-Class Work: Power up your social media posting tool

Your teacher will be available to schedule a 30-minute follow-up phone call session after you train to review any additional questions you have before taking the final exam.

Pass the Final Exam to get Social Media Management Certification

Take our final exam to prove you are a social media expert in your Industry. We will provide you with a digital certificate you can proudly display on your wall, website, and LinkedIn profile.

10+ Years of Rave Reviews:

John A. Fallone

“Web Media University offers valuable content focused on powerful internet marketing and social media solutions for businesses. Jeffrey Gitomer has been quoted as saying: ‘The key is not to call the decision-maker. The key is to have the decision maker call you.’ If you are bewildered and in need of someone to help you professionally navigate the maze of social media marketing–or if you merely have some questions about what social media marketing can do for your business, join Web Media University and be prepared to learn and be amazed.”
John A. Fallone, Founder of Traingguru Masters


Sara Cullin

“I am excited about all I learned through Web Media University! They offer extremely knowledgeable and patient instructors. Their experience and insight into social media strategy and trends have been valuable to our digital marketing strategy. Through the training, they provided a great balance of creative ideas and proven strategies I implemented for success.”
Sara Cullin, Rumpke Corporate Communications Coordinator


Mark Walker“Web Media University offers very patient instructors. Because of their knowledge and teaching style, I was able to increase my skills in social media management. I applied those skills immediately to my business and saw positive results.”
Mark Walker, City of Cincinnati Economic Development Division

Why Web Media University?

Save Time and Money: With our training, you will nail down a profitable social media marketing strategy you can implement right away (instead of spending another year doing it wrong and getting no results).
Understand Analytics: We will show you how to determine the return on investment (ROI) of your social media efforts to help you better optimize your ongoing strategies.
Better Content Strategy: We will help you develop an engaging content strategy, along with showing you how to create visually appealing designs.
Adapting to Changes: Changes in social media algorithms can impact the visibility of content. We will review these best practices to keep your brand visible.
Integrate Your Marketing Strategy: We will show you how to tie all of your marketing efforts together to build a strong online marketing program.
Build Engagement: We will show you how to build an engaged online community fostering meaningful interactions.

Learn more about the Beginner Social Media Certification

Whether You’re a…

  • Small business owner or entrepreneur
  • Marketing or communications professional
  • Social media manager or coordinator
  • Sales professional looking to leverage social media for business growth
  • Freelancer or consultant in digital marketing

You’re in the right place and this training will give you the tools, inspiration, and unparalleled support on your journey to creating and launching a very profitable social media strategy.

3 great ways to learn!




In-Depth, Industry-Specific Training

We will review your homework and provide answers to specific questions that relate to your Industry. We will deliver in-depth training and help you understand the Social Media Tools that are right for your business.

Industries we specialize in for Social Media Training

Accountants & Financial Services

Authors & Writers





Educational Facilities

Entertainment & Recreation

Fashion & Beauty


Financial Industry & Brokers 

Franchisees & Franchisors


Home Builders


Insurance Agents





Online Stores

Pet Businesses

Real Estate & Realtors

Home Builders





Salons & Spas

Small Businesses


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