Social Media Certification – Beginner Course Outline

Do you want to know exactly how to reach your target audience with social media? Would you like an employee to acquire the skills needed to handle social media marketing for your company? Do you want to add more marketing skills to your resume? Then this training session is for you! Learn how to attract more leads with social media marketing.

Here’s What to Expect Content Overview:

Session #1 – Targeted Marketing Strategies – Using AI

  • Learn how to find and engage with your target audience on the right Social Media platforms for your business
  • Intro to the must-know social media resources and best practices
  • Review of your top Competitors and a plan on how you can win in your industry
  • In-depth review of the most popular social media platforms: Facebook, Twitter, LinkedIn, Google Business, YouTube, Pinterest, Instagram, and TikTok
  • Develop your targeted marketing plan using Customer Profiles and the latest AI tools 
  • In-Class Work: Create your targeted marketing plan to reach your ideal Customers

Session #2 – Develop Your Content Marketing Strategy

  • Learn how to build social media followers fast with an engaging content strategy that inspires Brand Advocates
  • Review best practices for email marketing and how to collect leads in a sales funnel
  • In-depth training for Canva on how to design posts, reels, videos, and stories
  • Training on how to use AI tools to design posts and videos fast
  • Review tools & resources to help build your content and marketing campaigns
  • In-Class Work: Easily organize your 12-month content strategy using Trello and design attention-grabbing content with Canva 

Session #3 – Execute Your Content Marketing Strategy

  • Review best practices for social media marketing
  • Implement your marketing strategy
  • Review the most popular social media marketing strategies
  • Demonstrate what a Social Media Management Dashboard can do for your business
  • In-depth training on how to create, schedule and automate your social media posts
  • In-Class Work: Review the Social Media Management Posting Tool and start scheduling content for multiple social media platforms

Your teacher will be available to schedule a 30-minute follow-up phone call session after you train to review any additional questions you have before taking the final exam.

Pass the Final Exam to get Social Media Management Certification

Take our final exam to prove you are a social media expert in your Industry. We will provide you with a digital certificate you can proudly display on your wall, website, and LinkedIn profile.

10+ Years of Rave Reviews:

John A. Fallone

“Web Media University offers valuable content focused on powerful internet marketing and social media solutions for businesses. Jeffrey Gitomer has been quoted as saying: ‘The key is not to call the decision-maker. The key is to have the decision maker call you.’ If you are bewildered and in need of someone to help you professionally navigate the maze of social media marketing–or if you merely have some questions about what social media marketing can do for your business, join Web Media University and be prepared to learn and be amazed.”
John A. Fallone, Founder of Traingguru Masters


Sara Cullin

“I am excited about all I learned through Web Media University! They offer extremely knowledgeable and patient instructors. Their experience and insight into social media strategy and trends have been valuable to our digital marketing strategy. Through the training, they provided a great balance of creative ideas and proven strategies I implemented for success.”
Sara Cullin, Rumpke Corporate Communications Coordinator


Mark Walker“Web Media University offers very patient instructors. Because of their knowledge and teaching style, I was able to increase my skills in social media management. I applied those skills immediately to my business and saw positive results.”
Mark Walker, City of Cincinnati Economic Development Division

Why Web Media University?

Save Time and Money: With our training, you will nail down a profitable social media marketing strategy you can implement right away (instead of spending another year doing it wrong and getting no results).
Understand Analytics: We will show you how to determine the return on investment (ROI) of your social media efforts to help you better optimize your ongoing strategies.
Better Content Strategy: We will help you develop an engaging content strategy, along with showing you how to create visually appealing designs.
Adapting to Changes: Changes in social media algorithms can impact the visibility of content. We will review these best practices to keep your brand visible.
Integrate Your Marketing Strategy: We will show you how to tie all of your marketing efforts together to build a strong online marketing program.
Build Engagement: We will show you how to build an engaged online community fostering meaningful interactions.

Learn more about the Advanced Social Media Certification

Whether You’re a…

  • Small business owner or entrepreneur
  • Marketing or communications professional
  • Social media manager or coordinator
  • Sales professional looking to leverage social media for business growth
  • Freelancer or consultant in digital marketing

You’re in the right place and this training will give you the tools, inspiration, and unparalleled support on your journey to creating and launching a very profitable social media strategy.

3 great ways to learn!




In-Depth, Industry-Specific Training

We will review your homework and provide answers to specific questions that relate to your Industry. We will deliver in-depth training and help you understand the Social Media Tools that are right for your business.

Industries we specialize in for Social Media Training

Accountants & Financial Services

Authors & Writers





Educational Facilities

Entertainment & Recreation

Fashion & Beauty


Financial Industry & Brokers 

Franchisees & Franchisors


Home Builders


Insurance Agents





Online Stores

Pet Businesses

Real Estate & Realtors

Home Builders





Salons & Spas

Small Businesses


Beat Your Competitors!

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