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Starbucks Proves

Starbucks Proves Why Every Company Needs Social Media Training

When it comes to a company that's as large as Starbucks, new initiatives don't get released to the public in a spontaneous manner. Instead, any big marketing push has to go through countless layers of approval before it goes out into the world. But while Starbucks and other large companies put a lot of work into their marketing, that doesn't mean they always get it right.

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4 Major Reasons Why Your Brand Needs to be on LinkedIn

4 Major Reasons Your Brand Needs to Be On LinkedIn

When people think of social networks, they often first think of places where people go to kill downtime by looking at fun pictures or checking up on the latest gossip. While that definitely describes one way that people use social networks, it's just the tip of the iceberg in terms of how social influences online behavior.
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Hashtags for Social Media Marketing

What’s the Best Way to Use Hashtags for Social Media Marketing?

Although hashtags started out as something that only applied to Twitter, as a result of their ongoing popularity among social media users, they’ve become part of other sites like Instagram and Facebook. Hashtags have become so ubiquitous that even if someone doesn’t know what this term means because they’re not an active social media user, chances are they're at least one ad that included a term or phrase with a pound sign in front of it. Read the rest of this entry

How to Turn a Twitter Follower Into a Lead

How to Turn a Twitter Follower Into a Lead

One of the biggest criticisms that businesses have about Twitter is that for all the hype surrounding it, the platform doesn't drive real results. Although it's easy to understand why plenty of businesses feel that way, it's not actually a problem with Twitter. Instead, it's simply because they don't know the best strategy for fully utilizing this platform. Read the rest of this entry

LinkedIn for Business Social Media Certification Find The Right Twitter Influencers

How To Find The Right Twitter Influencers To Grow Your Business

When marketers talk about the power of Twitter, what they're really talking about is the power of people. One of the key lessons of Twitter training for business is that you need to use this platform to target the right people. Although you can drive a lot of traffic without the right targeting, the majority of that traffic isn't going to be people who are likely to become customers.

While having a large number of followers may look impressive, if you want your Twitter for business efforts to have an impact on your bottom line, you need to focus on quality over quantity. Now that you know why it's so important to target the right Twitter users, let's take a look at several different ways to connect with the right people: Read the rest of this entry

Social Media Certification

How Social Media Certification Can Give You An Edge in the Job Market

Currently, there's a big disconnect between how many companies are using social media, and how many companies feel that their usage is effective. Specifically, a report by Harvard Business Review found that while 79% are utilizing social media, only 12% feel they're doing so effectively. Because most companies now understand the importance of social media but still aren't sure how to properly utilize these channels, it shouldn't come as a surprise that they're looking for employees who do. And if you want to be a job seeker who does have those skills, social media marketing courses can provide the training you need.

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How Companies Are Using Pinterest to Increase Sales

Nordstrom and Target are just two examples of retailers that are experimenting with creative ways to utilize Pinterest. Retailers of all sizes are finding ways to harness the massive user base of this site and drive traffic directly to their own.

One of the ways Nordstrom is using the site is by actually marking items like handbags and shoes in their retail stores with physical tags. And for Target, one approach they're taking is creating collections based around the activity of Pinterest's top users. Pinterest users, also commonly referred to as pinners, aren't only influencing Target. Other brands like Caribou are also making product decisions based on pinner's activity. The coffee brand created a special blend based on what their Pinterest fans expressed interest in. Read the rest of this entry

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2019 Calendar
Jan: Marketing Plan Development
Feb: Social Media Tools Review
Mar: Social Media Optimization
Apr: Branding and Advertising
May: Content and Article Marketing
Jun: Video and Blog Marketing
Jul: Email and Mobile Marketing
Aug: Pay Per Click Marketing
Sep: Search Engine Optimization
Oct: Social Media Management
Nov: Building Brand Advocates
Dec: Business Networking and Sales
Each month we will be featuring live webinars from our teachers on the above topics. Get exclusive access as a Web Media University member.
Featured Teacher
  • MICHELLE HUMMEL

    MICHELLE HUMMEL

    Michelle was recently nominated for the Women Owned Business of the Year! CEO of her own full service social media marketing agency Web Strategy Plus.  She holds a valuable degree in Internet Marketing with a strong 15+ year background in the field. She has published 2 books in her series titled, “The Social Media Magnet: everything you need to know to attract customers with social media”, where she shares her best kept secrets to success. Michelle travels Worldwide delivering keynotes and in-depth social media certification training to companies. She founded the Social Media Enthusiasts community with chapters Nationwide. Also a current contributing editor to The Social Media Monthly Magazine. Read More »