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Why Social Media Certification Training Should Be At The Top of Your List for 2017

Digital marketing is a field that continues to grow at a rapid pace. What's interesting about digital marketing is the field itself evolves almost just as fast. This rapid evolution means companies of all sizes find it challenging to hire people who have the current knowledge and skills to step right into a role in a meaningful way.

While there are definitely benefits to having a college degree, those benefits don't directly cross over to the digital marketing field. Even if a degree includes courses that are focused on digital, the curriculum isn't updated often enough to reflect the current state of digital marketing.

Whether you're interested in moving into the digital marketing field or want to get a promotion within it, you're probably wondering what steps you should take during 2017. We're going to explain why social media certification training is the best thing you can do during 2017, along with how to get started on this path.

 

The Value of Social Media Certification Training

There are a number of reasons why social media certification training is so beneficial to anyone who's involved or wants to get involved with digital marketing. The first is that the instructors teaching you throughout this training are professionals with real-world experience. Having someone with that perspective on social media marketing is essential for learning in a way that you'll be able to apply.

The next benefit is all the practical knowledge you'll gain. Because this type of training is focused on the skills needed to engage in actual social media marketing, you'll have a significant advantage in any role that you take on. The first two benefits tie in directly with the third, which is being able to show someone who's making hiring decisions that you're both proactive and have the type of skills they want from a candidate.

 

Maximize the Value of This Experience By Choosing Web Media University

If you want to take advantage of everything that a great social media certification training program has to offer, Web Media University is the perfect choice. We offer a coached social media certification and self-study social media certification. Having both options available means you'll be able to choose the perfect fit for your specific goals.

With Web Media University's coached social media certification, you'll get access to an expert teacher who will provide a hands-on training session designed just for you. Everything you learn will be reinforced by a homework assignment that follows each session. And with our self-study social media certification, you'll have access to courses that you can study whenever works best for you. This program also includes live training webinars, a case studies library, software directory and more.

If you want to accomplish something in 2017 that will help you move your career in the direction you desire, compare our social media certification programs and then get started with the one that's the perfect fit for you.

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Why All Employers Need To Provide Employees With Social Media Training

There are numerous reasons that businesses need to have a social media policy. The majority of individuals do not realize the potential danger that can be created through representing an organization in a negative way on social media. Therefore, it's necessary to have rules and regulations which create standards for people to follow so that a company is represented properly on social media. Read the rest of this entry

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3 Essential Facebook Post Ideas to Improve Your Organic Reach

When Facebook changed their algorithm and reduced organic reach, a lot of businesses panicked. They worried that this change would torpedo all the work they had put into building a following on Facebook. For businesses that had made the mistake of buying low quality followers just to boost their numbers, it’s safe to say that their “investments” didn’t pay off. But for businesses who have a real following, things don’t have to be so bleak.

It’s true that even if you have a quality following, you probably aren’t happy when you look at the current reach analytics for your posts. However, what businesses often forget is the reality of Facebook. When you pull up your personal Facebook feed or the feed of any other individual user, the first thing you’re going to notice is there’s no shortage of content.

Although the quality or value of that content may be questionable, there’s a lot for people to see every time they get on Facebook. So what Facebook has to do is figure out the few dozen posts people are definitely going to want to see out of the hundreds or even thousands of possibilities.

The way Facebook does that is through their algorithm. And a big part of the platform’s algorithm is based on interaction and engagement. In order to reach more of your followers organically and expand your reach, you need to publish posts that generate a lot of activity.

Since that’s easier said than done, we want to share three different Facebook post ideas that will help you ramp up your organic reach:

1. Don’t Reinvent the Wheel

The most common mistake we see businesses make is trying to guess what’s going to work well on Facebook. Because there is so much being published all the time, it’s not hard to see what’s already working. Whether you do it through manual research or with help from a tool, digging into what’s worked great for others (as well as what’s fallen flat) will give you a much better start than simply guessing.

2. Repost your popular post

Another mistake businesses make is assuming that every post they make has to be completely original. In reality, the generally limited nature of Facebook’s organic reach means a significant percentage of your audience hasn’t ever seen your older posts. That’s why you can go back 3-6 months, see which posts did well for you and then share them again as long as they’re still relevant.

3. Use Video posting

Currently, video is a type of content that tends to get a higher amount of organic reach. Find ways to utilize video and you’ll be able to reach more of your followers. It’s also a good idea to stay on top of any new content types that are performing well so you’ll be able to take full advantage of them.

For even more Facebook post ideas and lots of other great information about finding success with Facebook marketing, be sure to take a look at our Facebook Training Courses for Businesses.

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Tips to Implement Social Media Automation in Your Marketing Campaigns

When businesses first start with social media, they generally do everything manually. Since there’s a lot that goes into understanding a target audience and what they like, this manual approach is usually a good learning opportunity. But at some point, a business will start to feel the strain of manually managing all of their social media efforts. This is often a time when a business starts to fall off track with its social efforts and loses momentum.
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Video Marketing Tips and Tricks for 2016

Although online video is nothing new, the amount of video being watched has absolutely exploded over the last year. According to Google, the amount of time spent watching YouTube videos has increased 60% in the last twelve months. And with both Facebook and Snapchat aggressively rolling out new initiatives related to video, it’s safe to say this is a trend that will only continue to grow.
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Everything You Need to Know About Facebook Dynamic Product Ads

In a relatively short amount of time, Facebook has developed their ad offering into a very powerful platform that is able to take advantage of Facebook’s precise targeting and large amount of data. As part of their development of this platform, Facebook recently rolled out a new type of ad unit. This unit is known as Dynamic Product Ads.
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5 Tips for Enhancing Franchise Social Media Marketing Campaigns

Many franchises are in one of two situations. The first is not using social media at all. Although studies show that most business owners are aware that social media can be a highly effective marketing channel, less than 40% of businesses actually utilize platforms like Facebook, Pinterest and Twitter. The second scenario is using social media but being disappointed with the lack of results it drives. There are plenty of businesses that have gotten started with social media but still haven’t seen it move the needle.
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2016 Calendar
Jan: Marketing Plan Development
Feb: Social Media Tools Review
Mar: Social Media Optimization
Apr: Branding and Advertising
May: Content and Article Marketing
Jun: Video and Blog Marketing
Jul: Email and Mobile Marketing
Aug: Pay Per Click Marketing
Sep: Search Engine Optimization
Oct: Social Media Management
Nov: Building Brand Advocates
Dec: Business Networking and Sales
Each month we will be featuring live webinars from our teachers on the above topics. Get exclusive access as a Web Media University member.
Featured Teacher
  • MICHELLE HUMMEL

    MICHELLE HUMMEL

    Michelle was recently nominated for the Women Owned Business of the Year! CEO of her own full service social media marketing agency Web Strategy Plus.  She holds a valuable degree in Internet Marketing with a strong 15+ year background in the field. She has published 2 books in her series titled, “The Social Media Magnet: everything you need to know to attract customers with social media”, where she shares her best kept secrets to success. Michelle travels Worldwide delivering keynotes and in-depth social media certification training to companies. She founded the Social Media Enthusiasts community with chapters Nationwide. Also a current contributing editor to The Social Media Monthly Magazine. Read More »