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Social Media Certification

How Social Media Certification Can Give You An Edge in the Job Market

Currently, there's a big disconnect between how many companies are using social media, and how many companies feel that their usage is effective. Specifically, a report by Harvard Business Review found that while 79% are utilizing social media, only 12% feel they're doing so effectively. Because most companies now understand the importance of social media but still aren't sure how to properly utilize these channels, it shouldn't come as a surprise that they're looking for employees who do. And if you want to be a job seeker who does have those skills, social media marketing courses can provide the training you need.

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The words Why all employers need to provide employees with social media training over various symbols of social media and communication

Why All Employers Need To Provide Employees With Social Media Training

There are numerous reasons that businesses need to have a social media policy. The majority of individuals do not realize the potential danger that can be created through representing an organization in a negative way on social media. Therefore, it's necessary to have rules and regulations which create standards for people to follow so that a company is represented properly on social media. Read the rest of this entry

Social Media Training Tips

8 Important Social Media Training Tips for Your Company’s Social Media Marketers

Companies that invest in social media training do so because they understand how these platforms can move their business forward. Since the social media efforts of most companies involve more than one person, it's important for all efforts to be consistent. To help keep a brand's message consistent across all social mediums, here are eight actionable tips:

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Social Media Training

Since Social Media Training Is No Longer Optional, Find Out How Companies Should Do It

It wasn't that long ago when many businesses were still skeptical about the long-term effectiveness of social media. However, because social media has absolutely exploded over the last four years, that skepticism is gone. Not only are businesses embracing social media, but many are scrambling to put enough resources towards it. An area of focus for businesses of all sizes is social media training. Since businesses are realizing the benefits of having employees who are all socially savvy, they're looking for ways to provide effective training.

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Twitter Training Tips Web Strategy Plus Cincinnati Ohio Social Media Certification Bootcamp Seminar (4)

Nationwide 2020 Social Media Management Certification Boot Camp Schedule Announced by CEO, Michelle Hummel, from Web Media University

Get hands-on training with Michelle Hummel, CEO of Web Strategy Plus, a full-service Social Media Marketing Agency recently nominated for the Woman-Owned Business of the year! She is the Founder of Web Media University, a platform teaching social media training virtually worldwide. Michelle is a passionate Internet Marketer with 15+ years of successful online marketing experience. She holds a valuable Internet Marketing Degree and travels nationwide to her 25 Social Media Enthusiast chapters providing in-person social media certification boot camps, keynotes, and in-depth training. She's a current contributing editor to The Franchise Woman and The Franchise Dictionary magazines. Founder of the Franchise Success Team an alliance of leaders in the franchise space to offer an all-in-one solution to the franchise industry. Published author of three books in her series, "The Social Media Magnet: Everything You Need to Know to Attract Customers Through Social Media."

Social Media Certification Training Agenda

Session #1 – Targeted Marketing Strategies
Learn how to find and engage with your target audience on the right Social Media networks for your business
Intro to the Social Media Management role and best practices
Review of your top Competitors and a plan on how you can win in your industry
In-Class Work: Create Your Social Media Content Marketing Strategy

Session #2 – Developing Your Content Marketing Strategy
Learn how to build social media followers with an engaging content strategy that inspires Brand Advocates
Review best practices for developing an engaging content marketing strategy
Review tools & resources to help build your content and marketing campaigns
In-Class Work: Create Your Editorial Content Marketing Calendar

Session #3 – Executing Your Marketing Strategy
Review best practices for social media marketing
Implement your marketing strategy
Review the most popular social media marketing strategies
Demonstrate what a Social Media Management Dashboard can do for your business
In-Class Work: Setup your Social Media Management Dashboard

Michelle will be available to schedule a 30-minute follow-up phone call session after your training to review any additional questions you have before taking the final exam. Pass the Final Exam to get your Social Media Management Certification. Receive a beautiful framed certificate you can hang proudly on your wall. For further credibility online you will also get a certification image badge for your LinkedIn profile.

2020 Social Media Management Boot Camp Schedule Announced:

COLUMBUS, OHIO MARCH 6TH

Social Media Marketing & Management Boot Camp at Indiana Wesleyan University

KANSAS CITY, MO MARCH 14TH

Social Media Marketing & Management Boot Camp at the Kaufman Foundation Conference Center

MIAMI, FL MARCH 19TH

Social Media Marketing & Management Boot Camp at StartHub Miami

WEST CHESTER, OHIO APRIL 2ND

Social Media Marketing & Management Boot Camp at Indiana Wesleyan University
DOBBS FERRY, NY APRIL 24TH

Social Media Marketing & Management Boot Camat HudCo

LAS VEGAS, NV MAY 14TH

Social Media Marketing & Management Boot Camp at InIntelligent Office

NASHVILLE, TN JUNE 11TH

Social Media Marketing & Management Bootcamp at 3LS Workspaces

GRAND RAPIDS, MI JUNE 24TH

Social Media Marketing & Management Bootcamp at the Treehuis

CHICAGO, IL JULY 29TH

Social Media Marketing & Management Bootcamp at BeOffice Urban Workspaces

ATLANTA, GA SEPT 16TH

Social Media Marketing & Management Boot Camp at Nexus 1201

ORLANDO, FL NOVEMBER 12TH

Social Media Marketing & Management Boot Camp at Novel Coworking

ANYWHERE, USA

Virtual Live Classroom Social Media Boot Camp, dates available through December 2020, classes taught on the first Monday of each month.

See what other attendees are saying:

"This class was well worth the investment and Michelle is an excellent trainer. We've already built our social media strategy for the entire season and finally, feel like we can manage it effectively."
- Mark Bersani, Owner of Loveland Canoe

"The Social Media Boot Camp was fantastic. Anyone looking to maximize and streamline their social media effort strategy...this is a must."
- Carrie Shoemaker, Marketing Director, St. Joseph Home Cincinnati

"Michelle did a great job of walking us through the various platforms. She was easy to understand and practical in her approach. I can honestly say that I am getting more clients than ever before by applying her social media strategies. I highly recommend this class for newbies as well as seasoned biz owners who want a good refresher. Thanks, Michelle."
- Marla Cohen, Owner of Mantra Massage

"I took Michelle Hummel’s Social Media Boot Camp course and she was EXTREMELY informative and helpful. She was easy to listen to, the course was interactive, and I learned SO much. I will be recommending this to the rest of my marketing coworkers. Thank you, Michelle."
- Schuyler Esen, Social Media Marketing Specialist, Hills Properties

"Left the class with a new understanding of social media marketing and a handful of tools that I can apply to my business's social media management. I highly recommend a boot camp with Michelle."
- Hannah Richards, Marketing Manager, Design Decor Art Group

"Michelle shared her expertise on how to successfully manage a social media strategy for a business. She started the class with an introduction to various media platforms. Then she provided me with tools and tips to create posts, grow our audience and manage time. Great class."
- Molly Weaver, Capacity Coordinator, Covington Business Council

"Michelle did a great job of explaining the various applications to help identify the best platforms for my business. I felt much more confident about using social media after attending her class."
- Bonnie Arend, Owner of Home Styles by Design

 

 

YouTube for Businesses

YouTube Training Guide: Why All Businesses Should Have a YouTube Channel

While just about everyone has watched videos on YouTube, not every business is sure if this site is the right fit for them. Since the homepage is often filled with cats, pranks, sports clips and music videos, it may seem like the wrong place to focus any online marketing effort. However, it's important to remember that YouTube is a massive website that attracts millions of visitors a day. So for every person who's watching Justin Bieber sing, someone is searching for a tutorial or product review. With that in mind, if you're thinking about starting a YouTube training course, let's first look at exactly how uploading videos to this site can benefit your business:

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LinkedIn for Business pinterest_left-128

How Companies Are Using Pinterest to Increase Sales

Nordstrom and Target are just two examples of retailers that are experimenting with creative ways to utilize Pinterest. Retailers of all sizes are finding ways to harness the massive user base of this site and drive traffic directly to their own.

One of the ways Nordstrom is using the site is by actually marking items like handbags and shoes in their retail stores with physical tags. And for Target, one approach they're taking is creating collections based around the activity of Pinterest's top users. Pinterest users, also commonly referred to as pinners, aren't only influencing Target. Other brands like Caribou are also making product decisions based on pinner's activity. The coffee brand created a special blend based on what their Pinterest fans expressed interest in. Read the rest of this entry

Pinterest Group Boards – What are the Pros and Cons

Pinterest Group Boards – What are the Pros and Cons?

It generally doesn’t take a whole lot of time for new Pinterest users It generally doesn't take a whole lot of time for new Pinterest users to be invited to participate in a group board. One reason those invitations are so common is because it's quite easy to start this type of board. All it requires is for at least two people to pin on the same board. Because group boards are fairly popular among users, many businesses want to know if it's a good fit for their Pinterest strategy. Read the rest of this entry

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2020 Calendar
Jan: Marketing Plan Development
Feb: Social Media Tools Review
Mar: Social Media Optimization
Apr: Branding and Advertising
May: Content and Article Marketing
Jun: Video and Blog Marketing
Jul: Email and Mobile Marketing
Aug: Pay Per Click Marketing
Sep: Search Engine Optimization
Oct: Social Media Management
Nov: Building Brand Advocates
Dec: Business Networking and Sales
Each month we will be featuring live webinars from our teachers on the above topics. Get exclusive access as a Web Media University member.
Featured Teacher
  • MICHELLE HUMMEL

    MICHELLE HUMMEL

    Michelle was recently nominated for the Women Owned Business of the Year! CEO of her own full service social media marketing agency Web Strategy Plus.  She holds a valuable degree in Internet Marketing with a strong 15+ year background in … Continue reading →Read More »