Facebook Training for Business

Facebook Training Course for Business

Web Media University gives you exclusive access to every tool and resource you need for success – saving you precious time and money.

Your complete step-by-step guide to using Facebook

Our Facebook training course includes…

  • Facebook Marketing Strategies
  • How to use Promoted Posts
  • How to Create Facebook Ads
  • Understand Feeds, Lists & Storybumping
  • Must Have Facebook Applications

101 – Facebook Profiles, Pages and Groups to Promote Your Business

Facebook profiles, page and groups can impact how people find you and how they connect. This session will introduce you on how to use the various Facebook features to grow your business. Learning points:
  • What you must know to market successfully on Facebook
  • Introduction to Facebook Profile, Feeds, Lists & Storybumping
  • Introduction to Facebook Business Pages and Groups, pro and cons
  • How to beat your competition on Facebook
  • How to use competitive analysis to boost your fan base

102 –  Facebook Marketing Strategies for Lead Generation

Facebook offers many great tools to reach various audiences. Understanding how to use these tools effectively to reach your target audience can be confusing. This session will help you understand the marketing strategies that can drive more leads to your business. Learning points:
  • What is Facebook Graph and how does it affect your marketing
  • How to optimize your Facebook photos to convert sales
  • How to develop an effective Facebook landing page
  • How to create conversations that inspire brand advocates
  • How to find your target audience on Facebook
  • How to create content that drive engagement

103 – Marketing with Facebook Ads and Applications to Increase Sales

Facebook Ads and Applications are great ways to reach and engage with a finely targeted audience. However creating ads that get results and finding the right applications for your business can be very challenging. We can help you understand the Facebook Ad options and Applications to help you determine the best strategy for you. Learning points:
  • Facebook Ads vs. Promoted Posts, which is better?
  • How to create a Facebook marketing plan for ROI
  • Introduction to Facebook Ads
  • How to develop a profitable Facebook Ad strategy
  • Step by Step - how to create a Facebook Ad
  • How to write Facebook Ads that get clicks
  • Must have Facebook Application to grow your community

104 –  Develop an effective Facebook Contest Marketing Strategy

Contest marketing on Facebook is ever changing and it can be hard to keep up with the rules. We will dive deep into contest best practices so you are sure to determine the best contest for your business to drive real results. Learning points:
  • What is Storybumping? How it improves your post strategy
  • How to create competition that drive more engagement
  • How to influence your fans to invite their friends
  • Tips for creating successful Facebook Contest
  • Facebook Contest ideas for your business
  • How to convert your Facebook fans into customers

105 – Facebook Content Marketing Strategies

Facebook is constantly changing the content algorithms so it's hard to know how to get the best results. We keep you up to date on the latest changes so you are sure to get the right message in front of the largest audience. Learning points:
  • How to write viral Facebook content
  • Email strategies that work for Facebook
  • Facebook headline that get people to click
  • Intro to Facebook insights to monitor your marketing
  • How to drive more traffic to your website from Facebook
  • How to engage on forums to promote your business
Web Media University gives you exclusive access to every tool and resource you need for success – saving you precious time and money. We offer two great ways to learn:
passSelf Study Social Media Certification: join in on our self-guided online learning track that allows you to start anytime. Study at your own pace, from your desktop. Each course includes a series of exercises designed to put your learning into action. With the Library Card Pass you get full access to all of our Courses and Resources.
majorCoached Social Media Certification: get hands-on training with one of our expert teachers to ensure you are truly “getting it”. We review Case Studies, Tools and provide answers to specific questions related to your Industry. Students will be grouped into training sessions with their Industry peers.
enroll
2016 Calendar
Jan: Marketing Plan Development
Feb: Social Media Tools Review
Mar: Social Media Optimization
Apr: Branding and Advertising
May: Content and Article Marketing
Jun: Video and Blog Marketing
Jul: Email and Mobile Marketing
Aug: Pay Per Click Marketing
Sep: Search Engine Optimization
Oct: Social Media Management
Nov: Building Brand Advocates
Dec: Business Networking and Sales
Each month we will be featuring live webinars from our teachers on the above topics. Get exclusive access as a Web Media University member.
Featured Teacher
  • MICHELLE HUMMEL

    MICHELLE HUMMEL

    Michelle was recently nominated for the Women Owned Business of the Year! CEO of her own full service social media marketing agency Web Strategy Plus.  She holds a valuable degree in Internet Marketing with a strong 15+ year background in the field. She has published 2 books in her series titled, “The Social Media Magnet: everything you need to know to attract customers with social media”, where she shares her best kept secrets to success. Michelle travels Worldwide delivering keynotes and in-depth social media certification training to companies. She founded the Social Media Enthusiasts community with chapters Nationwide. Also a current contributing editor to The Social Media Monthly Magazine. Read More »