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Although online video is nothing new, the amount of videos being watched has absolutely exploded over the last year. According to Google, the amount of time spent watching YouTube videos has increased by 60% in the last twelve months. And with both Facebook and Snapchat aggressively rolling out new initiatives related to video, it’s safe to say this is a trend that will only continue to grow.
While people are spending a significant amount of time watching videos on devices of all sizes, only a small amount of businesses are taking advantage of this channel. The most common reason businesses are hesitant to commit to video is they think it’s going to consume too many resources. There is definitely some merit to that belief. But at the same time, it’s easier than ever to shoot quality videos.
So whether you’re still on the fence about being able to use video for your business or want to know more about what it takes to get the ball rolling, we have some very useful video marketing tips we want to share:
Know What You’re Trying to Accomplish
There are a few businesses like Dollar Shave Club that have managed to hit it big with a single viral video. There’s nothing wrong with shooting for the stars with video marketing efforts. That being said, most businesses are going to get more value out of consistently producing solid videos instead of putting all their efforts into trying to produce a single breakout hit. This is where strategy plays an important role. For videos on YouTube or other social sites, you’ll get more mileage out of providing education, entertainment, or another form of value. Then when visitors come to your site, you can put videos on your landing pages that focus directly on pitching your products or services.
Avoid Falling Into the Perfection Trap
Don’t worry about investing in a green screen or other expensive technology. A modern DSLR or even iPhone and a few lights are enough to start shooting solid videos. Videos don’t have to be Hollywood-quality productions for people to watch them. In fact, multiple businesses and YouTube personalities have gone back to less polished videos after finding that over-polishing their work caused people to be less engaged.
Measure and Adjust
Putting a video on YouTube or another hosting platform means you’ll get lots of useful data about people’s viewing activity. Take the time to look at this data and adjust future videos accordingly. For example, if you notice that people leave after watching just 2 minutes of a 5-minute video, limit your next video to 2 minutes to see if that increases the number of people who finish watching it.
If you want to learn even more about how to make video work for your business, be sure to take a look at our video marketing training program.
Ready to learn more? Web Media University offers 3 great ways to earn your Social Media Management Certification!
On-Demand – Get Instant Access so you can train at your own pace!
In-Person – Join your peers in a classroom in your local city!
Live Virtual – Login to screen-sharing software and learn in real-time virtually!
Looking to learn even more? Consider becoming a member of Web Media University.
Could you or your company benefit from social media training? Looking for social media training for your employees or franchise owners? Be sure to check out our most popular team training workshops! Need custom social media training for your Industry? Look no further, Web Media University is the only social media training company that offers industry-specific training for the top industries, learn more.
Not sure which training option works best for you? Book a free consultation with our expert teacher who can assess your current skill level and recommend the best training program for you or your team!
Michelle Hummel is the CEO of Web Media University. She was recently nominated for the Woman-Owned Business of the Year! CEO of Web Strategy Plus, a full-service digital marketing agency. She’s a passionate Social Media Trainer with 15+ years of successful online business development, sales, and marketing experience. She also holds a valuable Internet Marketing Degree however in the ever-changing world of web marketing she strives to learn something new every day.
She travels Nationwide visiting the 26 Social Media Enthusiasts Chapters she developed Nationwide delivering in-depth social media training. A current contributing editor to The Franchise Dictionary Magazine and she has written 3 books in her series called, “The Social Media Magnet: Everything You Need to Know to Attract Customers with Social Media”, where she shares her best-kept secrets to success. She also specializes in helping Franchisors and Franchisees develop an integrated web marketing program to drive leads. She’s available for interviews via email, telephone, Skype video, news segments on location, and more. Just let her know how she can help!
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