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Tips to Implement Social Media Automation in Your Marketing Campaigns

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When businesses first start with social media, they generally do everything manually. Since there’s a lot that goes into understanding a target audience and what they like, this manual approach is usually a good learning opportunity. But at some point, a business will start to feel the strain of manually managing all of their social media efforts. This is often a time when a business starts to fall off track with its social efforts and loses momentum.

Because that’s definitely not something you want to happen to your business, we’re going to cover some highly actionable tips you can use to implement social media automation in your marketing campaigns:

Choose the Right Tool

 

Social Media Management Tool

 

Successful social media automation isn’t about losing authenticity or engaging in activities like spam. Instead, it’s about automating the more repetitive aspects of social media so that you and your team will be free to focus your energy on the creative elements of social media that make a real difference in regards to engagement. Making social media automation work for you starts by choosing the right tool. If you want a tool that was built around the philosophy of freeing you up to focus on the parts of social media that matter most, we encourage you to try a free Send Social Media demo

Sync Up With Your Audience

 

Social Media Sync with your Audience

Another advantage of using social media automation is you’ll be able to get data about when people engage with your content. As you gather more of this data, you’ll likely discover certain times of the day when your audience is most active on social. By using automation to schedule posts at optimal times, you can maximize social media engagement even when you’re away from your computer.

Share Content More Than Once

 

Content marketing Tips

Creating great content takes a lot of work. That’s why only sharing your best stuff once is a mistake. Even though businesses worry about bombarding their audiences, the reality is every post gets missed by a significant percentage of an audience. So by using social media automation to share great content more than once, you can ensure it gets the attention and traction it deserves.

 

Promote Across Multiple Platforms

 

share content across the different social platforms

This ties into the previous point. While you may have some overlap between platforms, chances are your audiences are quite different on various social sites. That simple truth is why it’s helpful to use automation to share content across the different social platforms where your business has a presence.

By taking the tips we covered above and putting them into action, you’ll be able to reap all the benefits that go along with using social media automation in the most effective ways possible.

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2016 Calendar
Jan: Marketing Plan Development
Feb: Social Media Tools Review
Mar: Social Media Optimization
Apr: Branding and Advertising
May: Content and Article Marketing
Jun: Video and Blog Marketing
Jul: Email and Mobile Marketing
Aug: Pay Per Click Marketing
Sep: Search Engine Optimization
Oct: Social Media Management
Nov: Building Brand Advocates
Dec: Business Networking and Sales
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  • MICHELLE HUMMEL

    MICHELLE HUMMEL

    Michelle was recently nominated for the Women Owned Business of the Year! CEO of her own full service social media marketing agency Web Strategy Plus.  She holds a valuable degree in Internet Marketing with a strong 15+ year background in the field. She has published 2 books in her series titled, “The Social Media Magnet: everything you need to know to attract customers with social media”, where she shares her best kept secrets to success. Michelle travels Worldwide delivering keynotes and in-depth social media certification training to companies. She founded the Social Media Enthusiasts community with chapters Nationwide. Also a current contributing editor to The Social Media Monthly Magazine. Read More »