Nordstrom and Target are just two examples of retailers that are experimenting with creative ways to utilize Pinterest. Retailers of all sizes are finding ways to harness the massive user base of this site and drive traffic directly to their own.
One of the ways Nordstrom is using the site is by actually marking items like handbags and shoes in their retail stores with physical tags. And for Target, one approach they're taking is creating collections based around the activity of Pinterest's top users. Pinterest users, also commonly referred to as pinners, aren't only influencing Target. Other brands like Caribou are also making product decisions based on pinner's activity. The coffee brand created a special blend based on what their Pinterest fans expressed interest in. Read the rest of this entry