Social Media Training for Franchisors

Harness The Power of Social Media Training for Franchise Marketing

Social Media Training for Franchisors: Help All of Your Locations Win New Business Online

Some franchises handle all their marketing through corporate, while others train individual owners on how to market their specific franchise.

Regardless of the specific approach your franchise takes to marketing, social media can help. However, that's only true if you understand what it takes to actually engage potential customers.

The best way to ensure that your social media marketing is a success is to complete our proven social media training. By going through our courses on Facebook, LinkedIn, Twitter, Google Plus and Pinterest, you'll learn everything needed to generate a positive ROI for your franchise social media marketing efforts.

How Web Media University Helps Franchisors To Get Most From Social Media


While our social media training for franchisors is a comprehensive program that will take you through everything you need to know about successfully utilizing social media, we want to give you an idea of the type of actionable information you can expect from our program.

So with that goal in mind, let's take a look at five proven tips to help you and all of your franchise locations get more out of social media:

Know What You're Trying to Accomplish

One of the biggest mistakes businesses across all industries make is diving into social media simply because they see everyone else using it. Although all of your franchise locations can reap measurable benefits from social media, you have to start by defining what you're trying to accomplish. Whether that means strengthening relationships with existing customers, reaching new audiences or a combination of goals, you need to define your objectives before you can start measuring your success.

Create a Consistent Voice

One of the most common concerns franchise owners have about social media is being able to maintain a unified brand. However, as long as you take steps to outline your brand's voice and then clearly communicate that information to owners, this shouldn't be an issue.

Provide Ideas and Inspiration

A common stumbling block for local franchise owners is getting started. So if you want to help all of your locations get started and build momentum, be sure to provide them with ideas and inspiration for the types of content they should be sharing through their social media profiles.

Encourage Prompt Responses

Make it clear to all of your locations that the more proactive owners are in responding to both positive and negative feedback, the more effective their social media efforts are going to be across all platforms.

Ask, Analyze and Adjust

When it comes to a successful social media strategy, flexibility goes a long way. By regularly asking your franchisees how things are going and analyzing all of your key metrics, you'll be able to identify any current issues or challenges and adjust your strategy accordingly.


Harness The Power of Social Media Training for Franchise Marketing

2021 Calendar
Jan: Marketing Plan Development
Feb: Social Media Tools Review
Mar: Social Media Optimization
Apr: Branding and Advertising
May: Content and Article Marketing
Jun: Video and Blog Marketing
Jul: Email and Mobile Marketing
Aug: Pay Per Click Marketing
Sep: Search Engine Optimization
Oct: Social Media Management
Nov: Building Brand Advocates
Dec: Business Networking and Sales
Each month we will be featuring live webinars from our teachers on the above topics. Get exclusive access as a Web Media University member.
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