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One of the biggest criticisms that businesses have about Twitter is that for all the hype surrounding it, the platform doesn’t drive real results. Although it’s easy to understand why plenty of businesses feel that way, it’s not actually a problem with Twitter. Instead, it’s simply because they don’t know the best strategy for fully utilizing this platform.
If you want to use Twitter to drive real results for your business, you’ll be happy to know that there are proven strategies for doing exactly that. The first step in this process is to actually connect with leads. The best way to accomplish that task is to set up Twitter searches for keywords that are highly relevant to your business. The next step is to use an app like Send Social Media to set up email notifications when someone uses those keywords.
Then when you receive an email notification, you can help that person by directing them to a post on your blog that answers their question. And because your blog should have an email signup form in its sidebar, there’s a good chance that they will submit their address.
Once you have the email address of a Twitter user, you can bring them into your standard sales funnel. If you don’t currently have a funnel in place, it’s generally most effective to start by sending content that provides real value. Then once you’ve built a relationship with that person, you can actually send them a pitch to close the sale.
The keyword monitoring and providing a response strategy also work for people who are already in buying mode. Just remember that if you’re going to reach out to someone with a direct pitch, you need to be able to clearly articulate exactly why they should choose your business over your competitors. Although some businesses are hesitant to sell in this manner, most Twitter users are very responsive to the fact that they know they’re speaking directly with someone in charge instead of an anonymous customer service team member.
Daily Task: Come up with a search that’s relevant to the products or services you sell, and then start monitoring it to see what kinds of things come up among the Twitter users who are your most promising leads.
Ready to learn more? Web Media University offers 3 great ways to earn your Social Media Management Certification!
On-Demand – Get Instant Access so you can train at your own pace!
In-Person – Join your peers in a classroom in your local city!
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Looking to learn even more? Consider becoming a member of Web Media University.
Could you or your company benefit from social media training? Looking for social media training for your employees or franchise owners? Be sure to check out our most popular team training workshops! Need custom social media training for your Industry? Look no further, Web Media University is the only social media training company that offers industry-specific training for the top industries, learn more.
Not sure which training option works best for you? Book a free consultation with our expert teacher who can assess your current skill level and recommend the best training program for you or your team!
Michelle Hummel is the CEO of Web Media University. She was recently nominated for the Woman-Owned Business of the Year! CEO of Web Strategy Plus, a full-service digital marketing agency. She’s a passionate Social Media Trainer with 15+ years of successful online business development, sales, and marketing experience. She also holds a valuable Internet Marketing Degree however in the ever-changing world of web marketing she strives to learn something new every day.
She travels Nationwide visiting the 26 Social Media Enthusiasts Chapters she developed Nationwide delivering in-depth social media training. A current contributing editor to The Franchise Dictionary Magazine and she has written 3 books in her series called, “The Social Media Magnet: Everything You Need to Know to Attract Customers with Social Media”, where she shares her best-kept secrets to success. She also specializes in helping Franchisors and Franchisees develop an integrated web marketing program to drive leads. She’s available for interviews via email, telephone, Skype video, news segments on location, and more. Just let her know how she can help!
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