Because social media has become so ingrained in most people's daily lives, any company that wants to get grow should be utilizing the appropriate social media channels. Not only does social media provide a way to get in front of new potential customers, but it also provides a way to increase engagement with existing customers.
If you're in the position of deciding how to better integrate social media into your business, you may be thinking about whether to focus on hiring a social media manager or invest in social media certification for your entire team.
Since this is a topic we've discussed with numerous business owners over the last year, we want to share our thoughts on it.
The Value of a Social Media Manager
If you're in a position to hire a social media manager on a contract, part-time or full-time basis, you can definitely reap tangible benefits from doing so. The key to getting the most out of a social media manager is hiring someone with a track record of getting results from social media. While there are times when it makes sense to hire a candidate who's inexperienced but enthusiastic, that approach generally doesn't work out with a social media manager.
There are several ways that a social media manager can help your business. Not only can they make it possible for your business to actively market itself through multiple social media channels, but they can also stay on top of your existing social media following. Having the ability to engage more frequently with existing followers is a great way to increase referrals and overall brand awareness.
Why Social Media Training is So Important
While having someone managing your presence across social media platforms can be very helpful, that doesn't mean their efforts should exist in a vacuum. On the contrary, the majority of companies that are most successful with social media are those that get their entire team involved.
Since worrying about a team member doing something wrong or inappropriate via social media is a valid concern, the good news is this problem can be prevented by having everyone go through social media training. Not only will this type of training prevent embarrassing snafus, but it will also empower every member of your organization to utilize social media to the fullest.
The Bottom Line
If you already have employees, investing in social media training is a smart choice that will yield results. And if you're currently in a position to hire a social media manager or will be in the future, doing so will also bring benefits to your business. So as you can see, it's not a matter of choosing between the two. Instead, this topic demonstrates just how much can be gained from social media when it's utilized correctly.