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Companies that invest in social media training do so because they understand how these platforms can move their business forward. Since the social media efforts of most companies involve more than one person, it’s important for all efforts to be consistent. To help keep a brand’s message consistent across all social mediums, here are eight actionable tips:
1) Define Goals
Having clearly defined goals is useful for both businesses and all of their employees. By figuring out what should be accomplished, everyone will have a much easier time knowing which efforts are driving the right type of results, and which ones need to be adjusted.
2) Create a Style Guide
By creating and then giving everyone involved in social media marketing access to a style guide, a business can keep the voice of its brand consistent across all networks.
3) Allow Freedom
If an employee has successfully completed social media training, they should be able to contribute to their company’s social media marketing efforts without being micromanaged. Putting this type of trust in employees is the best way to maximize results.
4) Review New Employees
While employees who have a social media degree shouldn’t have to get approval for every update or comment they post, it is worth having a review process for new employees. The reason is after someone has had an opportunity to make social contributions, a review is a perfect opportunity to catch any small mistakes and get them corrected for all future efforts.
5) Encourage Teamwork
The more employees work together, the better everyone’s social efforts are going to be. This is just as true for employees that contribute to the same social profile as it is for encouraging coordination between employees who manage different social presences.
6) Stay Consistent
One of the biggest social media mistakes a business can make is engaging in a flurry of social activity, and then letting their profiles go silent. As people go through their social media education, the importance and benefits of consistency are something that’s emphasized. Since employees know this is the way to go, companies just need to make sure all the resources are in place to support ongoing social activity.
7) Provide Answers
Not every social interaction will be positive. But even though it can be tempting to ignore negative feedback, it’s important to have a plan for responding to unhappy customers in a calm and proactive manner.
8) Stay on Top of Trends
Social changes on a regular basis. That’s why it’s important for companies to not only keep an eye on their competitors but also on the social landscape as a whole. The good news is even though things will change, employees who have a solid understanding of social media marketing won’t have trouble adapting.
When combined with the right social media training, the above tips are the best way to ensure that a company is successful with its social media efforts.
Ready to learn more? Web Media University offers 3 great ways to earn your Social Media Management Certification!
On-Demand – Get Instant Access so you can train at your own pace!
In-Person – Join your peers in a classroom in your local city!
Live Virtual – Login to screen-sharing software and learn in real-time virtually!
Looking to learn even more? Consider becoming a member of Web Media University.
Could you or your company benefit from social media training? Looking for social media training for your employees or franchise owners? Be sure to check out our most popular team training workshops! Need custom social media training for your Industry? Look no further, Web Media University is the only social media training company that offers industry-specific training for the top industries, learn more.
Not sure which training option works best for you? Book a free consultation with our expert teacher who can assess your current skill level and recommend the best training program for you or your team!
Michelle Hummel is the CEO of Web Media University. She was recently nominated for the Woman-Owned Business of the Year! CEO of Web Strategy Plus, a full-service digital marketing agency. She’s a passionate Social Media Trainer with 15+ years of successful online business development, sales, and marketing experience. She also holds a valuable Internet Marketing Degree however in the ever-changing world of web marketing she strives to learn something new every day.
She travels Nationwide visiting the 26 Social Media Enthusiasts Chapters she developed Nationwide delivering in-depth social media training. A current contributing editor to The Franchise Dictionary Magazine and she has written 3 books in her series called, “The Social Media Magnet: Everything You Need to Know to Attract Customers with Social Media”, where she shares her best-kept secrets to success. She also specializes in helping Franchisors and Franchisees develop an integrated web marketing program to drive leads. She’s available for interviews via email, telephone, Skype video, news segments on location, and more. Just let her know how she can help!
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