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While just about everyone has watched videos on YouTube, not every business is sure if this site is the right fit for them. Since the homepage is often filled with cats, pranks, sports clips, and music videos, it may seem like the wrong place to focus any online marketing effort. However, it’s important to remember that YouTube is a massive website that attracts millions of visitors a day. So for every person who’s watching Justin Bieber sing, someone is searching for a tutorial or product review. With that in mind, if you’re thinking about starting a YouTube training course, let’s first look at exactly how uploading videos to this site can benefit your business:
Improve Your Search Engine Presence
Google has made it clear time and time again that they want to deliver the best content to its users. And for many topics, a video is one of the best ways to communicate information. That’s why if you do five different searches right now, you should see YouTube videos on at least 2 or 3 of the result pages. With the right YouTube marketing strategy, you can attract more searchers through Google and then bring them to your main business website.
People really like watching videos. So while it’s normal for online visitors to skim through a blog post in 30 to 60 seconds, they’ll spend several minutes or more watching a quality video. The key is to pay attention to the end of that sentence. As you’ll learn if you take a YouTube training course, it’s important to create videos that are engaging. While you can include direct pitches, the majority of the video content you publish should be informative or entertaining.
Develop a Strong Brand
Strong writers can connect with audiences and build a brand just by using their words. However, you don’t have to be a great writer to accomplish this same goal. If you want potential and current customers to feel a real connection to your business, you can’t beat having them see videos of you and your business on a regular basis. The reason that consistently publishing new videos is considered a YouTube best practice is that it’s the ideal way to build relationships at scale.
Tips for Getting Started
If you want to give YouTube a shot, focus on creating one or more videos that you know your audience is interested in. A great place to start is by answering common questions that you receive. When you’re ready to upload the video, be sure to give it a title that’s descriptive. And while it may take some time for visitors to start rolling in, be sure to respond to any comments you receive. Also, don’t be afraid to share your videos on your other social networks.
While that will help you kickstart your efforts, if you want to build an impressive YouTube presence, online social media courses on this topic are definitely the way to go!
Ready to learn more? Web Media University offers 3 great ways to earn your Social Media Management Certification!
On-Demand – Get Instant Access so you can train at your own pace!
In-Person – Join your peers in a classroom in your local city!
Live Virtual – Login to screen-sharing software and learn in real-time virtually!
Looking to learn even more? Consider becoming a member of Web Media University.
Could you or your company benefit from social media training? Looking for social media training for your employees or franchise owners? Be sure to check out our most popular team training workshops! Need custom social media training for your Industry? Look no further, Web Media University is the only social media training company that offers industry-specific training for the top industries, learn more.
Not sure which training option works best for you? Book a free consultation with our expert teacher who can assess your current skill level and recommend the best training program for you or your team!
Michelle Hummel is the CEO of Web Media University. She was recently nominated for the Woman-Owned Business of the Year! CEO of Web Strategy Plus, a full-service digital marketing agency. She’s a passionate Social Media Trainer with 15+ years of successful online business development, sales, and marketing experience. She also holds a valuable Internet Marketing Degree however in the ever-changing world of web marketing she strives to learn something new every day.
She travels Nationwide visiting the 26 Social Media Enthusiasts Chapters she developed Nationwide delivering in-depth social media training. A current contributing editor to The Franchise Dictionary Magazine and she has written 3 books in her series called, “The Social Media Magnet: Everything You Need to Know to Attract Customers with Social Media”, where she shares her best-kept secrets to success. She also specializes in helping Franchisors and Franchisees develop an integrated web marketing program to drive leads. She’s available for interviews via email, telephone, Skype video, news segments on location, and more. Just let her know how she can help!
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