While just about everyone has watched videos on YouTube, not every business is sure if this site is the right fit for them. Since the homepage is often filled with cats, pranks, sports clips and music videos, it may seem like the wrong place to focus any online marketing effort. However, it’s important to remember that YouTube is a massive website that attracts millions of visitors a day. So for every person who’s watching Justin Bieber sing, someone is searching for a tutorial or product review. With that in mind, if you’re thinking about starting a YouTube training course, let’s first look at exactly how uploading videos to this site can benefit your business:
Improve Your Search Engine Presence
Google has made it clear time and time again that they want to deliver the best content to their users. And for many topics, a video is one of the best ways to communicate information. That’s why if you do five different searches right now, you should see YouTube videos on at least 2 or 3 of the result pages. With the right YouTube marketing strategy, you can attract more searchers through Google and then bring them to your main business website.
People really like watching videos. So while it’s normal for online visitors to skim through a blog post in 30 to 60 seconds, they’ll spend several minutes or more watching a quality video. The key is to pay attention to the end of that sentence. As you’ll learn if you take a YouTube training course, it’s important to create videos that are engaging. While you can include direct pitches, the majority of the video content you publish should be informative or entertaining.
Develop a Strong Brand
Strong writers can connect with audiences and build a brand just by using their words. However, you don’t have to be a great writer to accomplish this same goal. If you want potential and current customers to feel a real connection to your business, you can’t beat having them see video of you and your business on a regular basis. The reason that consistently publishing new videos is considered a YouTube best practice is because it’s the ideal way to build relationships at scale.
Tips for Getting Started
If you want to give YouTube a shot, focus on creating one or more videos that you know your audience is interested in. A great place to start is by answering common questions that you receive. When you’re ready to upload the video, be sure to give it a title that’s descriptive. And while it may take some time for visitors to start rolling in, be sure to respond to any comments you receive. Also, don’t be afraid to share your videos on your other social networks.
While that will help you kickstart your efforts, if you want to build an impressive YouTube presence, online social media courses on this topic are definitely the way to go!
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Alumni Relations & Communications Director - Trinity High School
Rumpke Senior Corporate Communications Coordinator
City of Cincinnati Economic Development Division
XD Web Solutions
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Boon Multimedia Design