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The Top 5 Reasons Businesses Should Care About Blogging

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Since blogging has been around for more than a decade, it’s well established that this practice has evolved far beyond individuals talking about how their day went. In fact, blogging has become so prevalent that there’s talk about an overabundance of online content. As a result, some businesses are questioning whether or not blogging is right for them. In addition to concerns about there already being too much content, some businesses simply haven’t come around to this method of online marketing.

Although it’s true that a business isn’t going to benefit from haphazardly publishing random blog posts on their website, businesses that take a strategic approach to blogging are in a better position than ever before. Let’s take a look at exactly why blogging is such a great idea for your business:

Become a Thought Leader

While you probably have lots of great opinions and thoughts about your industry, no one can read your mind. By putting your thoughts out into the world in the form of blog posts, you can position your business as an industry thought leader that people look to for advice.

Reduce Traditional Marketing Costs

Research has found that outbound marketing costs 2.7 times more than inbound marketing methods like blogging. Even though blogging may not replace all of your current marketing efforts, it’s easy to recognize the appeal of having another marketing channel that’s highly cost-effective.

Create a Sustainable Lead Funnel

Blogging is a great way to bring new leads into your funnel. One of the advantages of attracting leads through this method is that it generally does a very good job of increasing lead quality. The other advantage is that once you adopt a consistent blogging schedule, you’ll find that it becomes surprisingly easy to estimate how many new leads will come into your funnel through this channel.

Increase Social Media Results

If your business has been using Twitter and Facebook but you don’t feel like you’re seeing good enough results, one big problem may be a lack of original content to share. By starting to blog on a regular basis, you’ll be able to share the content you publish through social media. This type of sharing will help drive more visitors back to your own business website.

Improve Search Engine Rankings

Consistently publishing great content and sharing it through social media remains one of the absolute best ways to improve search engine rankings. Not only is this strategy effective, but it won’t put you at risk of receiving any type of penalty from Google.

If you want to get the most out of your blogging efforts by sharing them through social media outlets, be sure to check out Web Media University’s comprehensive social media training program.

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2018 Calendar
Jan: Marketing Plan Development
Feb: Social Media Tools Review
Mar: Social Media Optimization
Apr: Branding and Advertising
May: Content and Article Marketing
Jun: Video and Blog Marketing
Jul: Email and Mobile Marketing
Aug: Pay Per Click Marketing
Sep: Search Engine Optimization
Oct: Social Media Management
Nov: Building Brand Advocates
Dec: Business Networking and Sales
Each month we will be featuring live webinars from our teachers on the above topics. Get exclusive access as a Web Media University member.
Featured Teacher
  • MICHELLE HUMMEL

    MICHELLE HUMMEL

    Michelle was recently nominated for the Women Owned Business of the Year! CEO of her own full service social media marketing agency Web Strategy Plus.  She holds a valuable degree in Internet Marketing with a strong 15+ year background in the field. She has published 2 books in her series titled, “The Social Media Magnet: everything you need to know to attract customers with social media”, where she shares her best kept secrets to success. Michelle travels Worldwide delivering keynotes and in-depth social media certification training to companies. She founded the Social Media Enthusiasts community with chapters Nationwide. Also a current contributing editor to The Social Media Monthly Magazine. Read More »