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When businesses first start with social media, they generally do everything manually. Since there’s a lot that goes into understanding a target audience and what they like, this manual approach is usually a good learning opportunity. But at some point, a business will start to feel the strain of manually managing all of its social media efforts. This is often a time when a business starts to fall off track with its social efforts and loses momentum.
Because that’s definitely not something you want to happen to your business, we’re going to cover some highly actionable tips you can use to implement social media automation in your marketing campaigns:
Successful social media automation isn’t about losing authenticity or engaging in activities like spam. Instead, it’s about automating the more repetitive aspects of social media so that you and your team will be free to focus your energy on the creative elements of social media that make a real difference in regard to engagement. Making social media automation work for you starts by choosing the right tool. If you want a tool that was built around the philosophy of freeing you up to focus on the parts of social media that matter most, we encourage you to try a free Send Social Media demo
Another advantage of using social media automation is you’ll be able to get data about when people engage with your content. As you gather more of this data, you’ll likely discover certain times of the day when your audience is most active on social. By using automation to schedule posts at optimal times, you can maximize social media engagement even when you’re away from your computer.
Creating great content takes a lot of work. That’s why only sharing your best stuff once is a mistake. Even though businesses worry about bombarding their audiences, the reality is every post gets missed by a significant percentage of an audience. So by using social media automation to share great content more than once, you can ensure it gets the attention and traction it deserves.
This ties into the previous point. While you may have some overlap between platforms, chances are your audiences are quite different on various social sites. That simple truth is why it’s helpful to use automation to share content across the different social platforms where your business has a presence.
By taking the tips we covered above and putting them into action, you’ll be able to reap all the benefits that go along with using social media automation in the most effective ways possible.
Ready to learn more? Web Media University offers 3 great ways to earn your Social Media Management Certification!
On-Demand – Get Instant Access so you can train at your own pace!
In-Person – Join your peers in a classroom in your local city!
Live Virtual – Login to screen-sharing software and learn in real-time virtually!
Looking to learn even more? Consider becoming a member of Web Media University.
Could you or your company benefit from social media training? Looking for social media training for your employees or franchise owners? Be sure to check out our most popular team training workshops! Need custom social media training for your Industry? Look no further, Web Media University is the only social media training company that offers industry-specific training for the top industries, learn more.
Not sure which training option works best for you? Book a free consultation with our expert teacher who can assess your current skill level and recommend the best training program for you or your team!
Michelle Hummel is the CEO of Web Media University. She was recently nominated for the Woman-Owned Business of the Year! CEO of Web Strategy Plus, a full-service digital marketing agency. She’s a passionate Social Media Trainer with 15+ years of successful online business development, sales, and marketing experience. She also holds a valuable Internet Marketing Degree however in the ever-changing world of web marketing she strives to learn something new every day.
She travels Nationwide visiting the 26 Social Media Enthusiasts Chapters she developed Nationwide delivering in-depth social media training. A current contributing editor to The Franchise Dictionary Magazine and she has written 3 books in her series called, “The Social Media Magnet: Everything You Need to Know to Attract Customers with Social Media”, where she shares her best-kept secrets to success. She also specializes in helping Franchisors and Franchisees develop an integrated web marketing program to drive leads. She’s available for interviews via email, telephone, Skype video, news segments on location, and more. Just let her know how she can help!
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