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Social media is taking the marketing sector by storm. Facebook, Instagram, Twitter, and more are all great outlets for connecting with current customers and cultivating a whole new client base. One of the best ways to let prospective employers know you have the knowledge and experience to manage their social media marketing campaign is to complete social media certification.
Why Should You Get Social Media Certification?
Businesses must depend on social media just as much as they would on search engine optimization. With recent algorithm changes, search results can be influenced by factors like how often a blog or other page is updated with new posts. Because social media has become so important, here are three of the key benefits that social media certification can provide:
Gain knowledge: Even if you already have significant experience in social media, taking additional certification classes will help refresh your social marketing skills. You’ll also learn about recent changes in social media marketing and how it pertains to SEO, as well as what tools are best used to measure success.
Impress your employer: The value that you bring to your company is what matters most. Obtaining social media certification is the best way to show you care and can get you on your supervisor’s good side for a long time. If you’re still looking for a job, having this certification will give you a leg up on the competition. Potential employers look for extra education and certificates on resumes because they know that these types of courses help test your knowledge of social media as a whole.
Impress your clients: Having a professional social media certification on your resume when looking to do consulting work is a great way to let your potential clients know you have what it takes to get the results. Regardless of what your professional social media role is, additional certification will increase your knowledge of the field and help you maximize your clients’ results.
How is Certification Different From Traditional Training?
Traditional classroom training is great for secondary education and degrees. However, if you need more specialized training in social media marketing, acquiring the experience through a top certification organization shows a potential employer that you’re dedicated to continuing your education for their benefit.
Social media certification programs focus solely on one subject instead of branching out into general education courses. You’ll be taught and tested on social media marketing techniques and how to succeed when using them.
Social media marketing is essential to the success of any business. Your marketing techniques and following through every social website directly affect your standings in search engine results and the bottom line of your employer. Whether you use one website or all of them, the best way to ensure you achieve maximum results is to empower yourself with social media certification courses.
For the ideal approach to social media certification, be sure to learn more about what Web Media University has to offer.
Could you or your company benefit from social media training? Book a free consultation with our expert teacher who can assess your current skill level and recommend the best training program for you or your team!
Michelle Hummel is CEO of Web Media University. She was recently nominated for the Woman-Owned Business of the Year! CEO of Web Strategy Plus, a full-service digital marketing agency. She’s a passionate Social Media Trainer with 15+ years of successful online business development, sales, and marketing experience. She also holds a valuable Internet Marketing Degree however in the ever-changing world of web marketing she strives to learn something new every day.
She travels Nationwide visiting her 26 Social Media Enthusiasts Chapters she developed Nationwide delivering in-depth social media training. A current contributing editor to The Franchise Dictionary Magazine and she has written 3 books in her series called, “The Social Media Magnet: Everything You Need to Know to Attract Customers with Social Media”, where she shares her best-kept secrets to success. She also specializes in helping Franchisors and Franchisees develop an integrated web marketing program to drive leads. She’s available for interviews via email, telephone, Skype video, news segments on location, and more. Just let her know how she can help!
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