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Three Reasons Social Media Certification Is Worth It

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Social media is taking the marketing sector by storm. Facebook, Instagram, Twitter and more are all great outlets for connecting with current customers and cultivating a whole new client base. One of the best ways to let prospective employers know you have the knowledge and experience to manage their social media marketing campaign is to complete social media certification.

Why Should You Get Social Media Certification?

Businesses must depend on social media just as much as they would on search engine optimization. With recent algorithm changes, search results can be influenced by factors like how often a blog or other page is updated with new posts. Because social media has become so important, here are three of the key benefits that social media certification can provide:

Gain knowledge: Even if you already have significant experience in social media, taking additional certification classes will help refresh your social marketing skills. You'll also learn about recent changes in social media marketing and how it pertains to SEO, as well as what tools are best used to measure success.

Impress your employer: The value that you bring to your company is what matters most. Obtaining social media certification is the best way to show you care, and can get you on your supervisor's good side for a long time. If you're still looking for a job, having this certification will give you a leg up on the competition. Potential employers look for extra education and certificates on resumes because they know that these types of courses help test your knowledge of social media as a whole.

Impress your clients: Having a professional social media certification on your resume when looking to do consulting work is a great way to let your potential clients know you have what it takes to get them results. Regardless of what your professional social media role is, additional certification will increase your knowledge of the field and help you maximize your clients' results.

How is Certification Different From Traditional Training?

Traditional classroom training is great for secondary education and degrees. However, if you need more specialized training in social media marketing, acquiring the experience through a top certification organization shows a potential employer that you're dedicated to continuing your education for their benefit.

Social media certification programs focus solely on one subject instead of branching out into general education courses. You'll be taught and tested on social media marketing techniques and how to succeed when using them.

Social media marketing is essential to the success of any business. Your marketing techniques and following through every social website directly affects your standings in search engine results and the bottom line of your employer. Whether you use one website or all of them, the best way to ensure you achieve maximum results is to empower yourself with social media certification courses.

For the ideal approach to social media certification, be sure to learn more about what Web Media University has to offer.

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Jan: Marketing Plan Development
Feb: Social Media Tools Review
Mar: Social Media Optimization
Apr: Branding and Advertising
May: Content and Article Marketing
Jun: Video and Blog Marketing
Jul: Email and Mobile Marketing
Aug: Pay Per Click Marketing
Sep: Search Engine Optimization
Oct: Social Media Management
Nov: Building Brand Advocates
Dec: Business Networking and Sales
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Featured Teacher
  • MICHELLE HUMMEL

    MICHELLE HUMMEL

    Michelle was recently nominated for the Women Owned Business of the Year! CEO of her own full service social media marketing agency Web Strategy Plus.  She holds a valuable degree in Internet Marketing with a strong 15+ year background in … Continue reading →Read More »